A live user interface (LUI, pronounced Loo-ee) is a type of user interface which allows people to interact with a computer and computer-controlled devices, utilizing the power of human interaction. With LUI a live customer service representative is able to navigate with the user through the interface, and show him images, maps and videoclips from within the website. He can also help the user to perform on-line purchases and complete complex forms with him. LUI concept is founded on the principle, which says that the best and most efficient user interface is based on a human interaction. The user interface is the part of a system exposed to users. ... // Humanâcomputer interaction (HCI), alternatively manâmachine interaction (MMI) or computerâhuman interaction (CHI), is the study of interaction between people (users) and computers. ... Social interaction is a dynamic, changing sequence of social actions between individuals (or groups) who modify their actions and reactions due to the actions by their interaction partner(s). ... Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. ...