Lonsdale is a clothing company founded in London, England in 1960, producing boxing equipment before branching out into sports and fashion clothing. London — containing the City of London — is the capital of the United Kingdom and of England and a major world city. With over seven million inhabitants (Londoners) in Greater London area, it is amongst the most densely populated areas in Western Europe. ...

It is presently a division of Sports World International. Sports World International Ltd are a British sports Retailer. ...

History

Lonsdale logo

Lonsdale receives its name from the eponymous Hugh Cecil Lowther, fifth Earl of Lonsdale. Lord Lonsdale organised boxing matches in 1909 and was president of the National Sporting Club of Britain. Every boxer who became a champion and defended his title successfully three times received the Lonsdale belt. Bernard Hart, an ex-boxer, visited the Lord in the 1960s and asked for permission to use his name for a clothing brand targeted towards boxers. Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis. This is a copyrighted and/or trademarked logo. ... This is a copyrighted and/or trademarked logo. ... Hugh Cecil Lowther, 5nd Earl of Lonsdale (1857 - 1944), was an English nobleman. ... The Lonsdale Belt is the oldest championship belt in boxing and its origins started in London back in 1909. ... For other persons named Muhammad Ali, see Muhammad Ali (disambiguation). ... This article or section does not cite its references or sources. ... Sir Henry Cooper OBE, (born May 3, 1934), is a former British heavyweight boxer. ... Lennox Claudius Lewis (born September 2, 1965 in West Ham, London, England) is a retired professional boxer, who represented Canada in the Olympics and fought under the British flag as a professional. ...

In 1979, Paul Weller of the band The Jam started wearing Lonsdale-T-shirts, and inspired non-athletes to wear the clothing. In the 1980s and 1990s, Lonsdale clothing particularly found favour with skinheads and mod revivalists. Paul Weller (born John William Weller, 25 May 1958, in Stanley Road, Woking, Surrey) is an English singer-songwriter. ... This article or section does not cite its references or sources. ... T-Shirt A T-shirt (or tee shirt) is a shirt with short or long sleeves, a round neck, put on over the head, without pockets. ... Skinheads, named after their shaven heads, are members of a working class subculture that originated in Britain in the 1960s, where they were heavily influenced by the rude boys of the West Indies and the mods of the UK. In subsequent decades, the skinhead subculture spread to other parts of... This article or section does not cite its references or sources. ...

A division of Lonsdale produces football kits for Sunderland, Birmingham City, Brentford, Swindon Town, Millwall, and Blackburn Rovers. The deal with Blackburn Rovers was extended at the start of the 2005/06 season, so that they not only were the club's kit manufacturer, but also the club's kit sponsor. Sunderland Association Football Club is a professional football club, based at the Stadium of Light in Sunderland, Tyne and Wear, in North-East England. ... Birmingham City Football Club is an English football club based in Birmingham, and currently plays in the Football League Championship. ... Brentford Football Club are an English football club based in the London suburb of Brentford. ... Swindon Town Football Club are an English football team. ... Millwall Football Club are a professional football team based at the New Den Stadium in Bermondsey, South East London. ... Blackburn Rovers Football Club are an English Premier League football club based in the town of Blackburn, Lancashire. ...

In the USA and Britain, the term Lonsdale youth became a widely used synonym for teenagers with extreme right wing tendencies, sometimes associated with the gabber subculture. A website, Lonsdalenews, has been set up to track racist incidents in that country. Right-wing extremists have liked tops bearing the Lonsdale logo, allegedly because a carefully placed jacket can leave only the letters NSDA showing, one letter short of NSDAP, the German language acronym for Hitler’s Nazi Party. It has been suggested that this article or section be merged into far right. ... Gabber, gabba (pronounced gahba or gahbuhr in Dutch), or hardcore, is a subgenre of electronic music that is a subgenre of hardcore techno. ... The (German: Nazional- socialistische Deutsche Arbeiterpartei (NSDAP) [National Socialist German Workers Party]); generally known in English as the Nazi Party, was a political party in Germany between 1920 and 1945. ...

External links

• Official site
• Article in The Times