 Various Axe/Lynx products Axe, or Lynx (see below), is a Unilever-owned brand of men's deodorant, body spray. Image File history File linksMetadata Download high resolution version (2282x1228, 253 KB) Taken by Dannycas. ...
Image File history File linksMetadata Download high resolution version (2282x1228, 253 KB) Taken by Dannycas. ...
Unilever (Euronext: UNA, LSE: ULVR, NYSE: UN) is an Anglo-Dutch company that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. ...
Roll-on deodorant Deodorants are cosmetic substances applied to the body, most frequently the armpits, to reduce the body odor caused by the bacterial breakdown of perspiration. ...
Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, objects, and living spaces a pleasant smell. ...
Currently there are thirteen fragrances available (listed below). In the Americas, India, South Asia and mainland Europe, this product is sold as Axe. In Australia, New Zealand, Ireland, and the United Kingdom it is sold as Lynx. In Uruguay it was sold as Lynx until 2004. Odor receptors on the antennae of a Luna moth An odor is the object of perception of the sense of olfaction. ...
Various Axe/Lynx products Axe, or Lynx (see below), is a Unilever-owned brand of mens deodorant, body spray, and shower gel that is popular in North America, Europe, Australia, New Zealand, South America and South Asia. ...
World map showing the Americas The Americas are the lands of the Western hemisphere or New World consisting of the continents of North America and South America with their associated islands and regions. ...
Map of South Asia (see note on Kashmir). ...
World map showing Europe A satellite composite image of Europe Europe is one of the seven traditional continents of the Earth. ...
2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...
TV advertisements have portrayed the deodorant as a powerful attractant to women (the so-called Axe effect or Lynx effect), and claimed that the deodorant lasts for 24 hours. On all Axe deodorant packages, it is, however, stated not to use the deodorant for intimacy. Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...
History Axe was first launched in South Africa in 1974 under the brand name 'Ego' by Unilever. Following its success there, it was launched in France as Axe in 1983 (where it later became the most popular deodorant) and was then made available worldwide. In 2002, Ego was renamed to Axe in South Africa as part of Unilever’s efforts to globalize and consolidate their various brands. Unilever (Euronext: UNA, LSE: ULVR, NYSE: UN) is an Anglo-Dutch company that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. ...
Unilever (Euronext: UNA, LSE: ULVR, NYSE: UN) is an Anglo-Dutch company that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. ...
In the UK Axe was first launched in the United Kingdom under the name "Lynx" by Elida Gibbs Ltd. in 1985. It was the first body spray to be released as a stand alone product, rather than part of a larger range. 1985 (MCMLXXXV) was a common year starting on Tuesday of the Gregorian calendar. ...
Initially it was available in three fragrances: - "Amber", "Musk" and "Spice". In 1987 this was extended to include the fragrance "Orient". 1987 (MCMLXXXVII) was a common year starting on Thursday of the Gregorian calendar. ...
In 1988 shower gels were introduced to match the four fragrances of the body sprays. These were promoted by giving away free sample mini-packs of the shower gel with the deodorant. 1988 (MCMLXXXVIII) was a leap year starting on Friday of the Gregorian calendar. ...
In 1989 a new fragrance called "Marine" was released. In the same year, an aftershave was launched. 1989 (MCMLXXXIX) was a common year starting on Sunday of the Gregorian calendar. ...
Odor receptors on the antennae of a Luna moth An odor is the object of perception of the sense of olfaction. ...
Aftershave is a lotion, gel, or liquid used - mainly by men - after they have finished shaving. ...
List of available fragrances In the US Market, there are currently 15 fragrances available in the Axe deodorant line excluding some limited editions: - Alaska
- Apollo
- Clix
- Conviction
- Essence
- Groove
- Kilo
- Marine
- Musk
- Orion
- Phoenix
- Pulse
- Touch
- Tsunami
- Unlimited
- Voodoo
Some limited edition Axe scents released on the US market include: Image File history File links Axe_product_image. ...
- Below-0 (limited edition)
- Boost (limited edition body wash)
- Ready (limited edition)
- Recovery (limited edition)
- Relapse (limited edition)
- Willing (limited edition)
Internationally, a number of additional fragrances are available. While all of these can be found under the Axe brand, some are also sold under the Lynx brand. - Accelerate
- Africa
- Air (limited edition)
- Alaska
- Anti-Hangover (limited edition)
- Atlantis
- Below-0 (limited edition)
- Click
- Clix
- Conviction
- Dimension
- eau de Katherine
- Fusion
- Gravity
- Horny juice (limited edition)
- Ice (limited edition)
- Ignite (limited edition)
- Inca
- Java
- Jet
- Maniac
- Marine
- Mirage
- Musk
- Native
- Nevada
- Pulse
- Re.Load
- Recover
- Sexy (limited edition)
- Silver Fusion (limited edition)
- Tempest
- White Label (limited edition)
- Zero (Milliniuem) (limited edition)
Image File history File linksMetadata Download high-resolution version (2048x1536, 659 KB) Licensing I, the creator of this work, hereby release it into the public domain. ...
Release of Clix In 2006, Axe launched their newest fragrance, Clix, again advertised as a way for men to attract women. The television ad for the product, also available on Axe's website at http://www.theaxeeffect.com/axeclix.html shows Nick Lachey using a tally counter to count how many women (and one man) flirt with him. In the ad, he continuously flirts with attractive women as he goes about his everyday business. At the end of the advert Lachey shows off his clicker score of 103, to a young working man in an elevator. His pride and dignity is ruined as the geeky-looking young elevator attendant displays his enormous score, 2,372, on his own clicker, beating Lachey's score. At then end of the commercial, a flashback to the beginning of the day shows the elevator attendant using Clix before getting dressed. The commercial is set to the song "Gangster of Love" by Johnny "Guitar" Watson. Nicholas Scott Lachey (born November 9, 1973, in Harlan, Kentucky) is an American pop-music singer who rose to fame in the mid-1990s as a writer and joint lead-vocalist along with founding member Jeff Timmons of the boy-band, 98 Degrees. ...
This article is about flirtation. ...
Johnny Guitar Watson (February 3, 1935 - May 17, 1996) was an American musician whose long career influenced the development of blues, soul music, rhythm & blues, funk, rock music, and rap music. ...
A similar ad was also made starring Ben Affleck for the Lynx label for the UK market. The ad uses a few of the same scenes as the version with Nick Lachey, although many of the scenes are different. Benjamin Geza Affleck (born August 15, 1972) is an American film actor, director, and Academy Award-winning screenwriter. ...
Advertisements The popular 2003 UK advert for Lynx Pulse, featuring a man performing a spontaneous dance routine with some women in a bar, catapulted the accompanying track "Make Luv" to the UK No. 1 spot in the music charts when it was re-released by Room 5 featuring Oliver Cheatham. 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...
Make Luv was a 2003 single by Room 5 featuring the sampled voice of Oliver Cheatham. ...
This is a summary of 2003 in music in the United Kingdom, including the official charts from that year. ...
Room 5 is an electronic music group based in the UK. They are known for the UK #1 single Make Luv, which sampled Oliver Cheathams song Get Down Saturday Night, released in 2003. ...
Oliver Cheatham is an American singer, born 1948 in Detroit, Michigan, USA. He now resides in Surrey in the UK. He had a few hits in the 1980s, but he returned to the charts in 2003, when he was featured in Room 5s UK #1 single Make Luv, which...
The Lynx "Billions" Advert portrays billions of bikini clad women running through forests and swimming through oceans to reach a man. The advert was shown once on British national television and has reached near cult status.
Axe has also had a number of controversial, sexually explicit advertisements. These advertisements are generally released online before releasing it on television networks.
- In early 2006, Axe began marketing a body wash via a fictitious cult that helps men cleanse their bodies and conscience from questionable casual sexual encounters. Axe Snake Peel is described as the "Sanctioned shower scrub of The Order of The Serpentine." [1]
- In mid-2004, an advertisement featured two frogs engaging in sexual intercourse. The ad also featured a man and a woman about to engage in the same. This advertisement has been revoked.
- Advertisement titled "Listening 101", featured a woman talking to a man, while he is being distracted. The distractions are a car, then a soccer game, followed by two lesbians making out, with blurs.
- The current advertising tagline for Axe (Lynx) in the UK is "Spray more. Get more."
- The current advertising tagline for Axe in South Africa is "Get a girlfriend."
One Night Stand is an HBO Stand-up Series that first aired February 15, 1989. ...
2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...
This article is about sexual intercourse in humans and its societal implications. ...
When people make out, they often also hug and press their bodies against each other. ...
Axefeather Axefeather is a promotional website, in some ways similar to Burger King's Subservient Chicken website. Axefeather.com is part of Unilever's viral marketing campaign targeting 16-to-20-year-old men. The interactive site invites the viewer (with the phrase "Play with me") to tickle a picture of a scantily-clad woman with a feathered cursor. The interactive presentation was directed by Olivier Rabenschlag. Burger King, Seoul, South Korea Burger King is a large international chain of fast food restaurants, predominantly selling burgers, french fries, soft drinks, desserts, and various sandwiches. ...
The Subservient Chicken, responding to the command Michael Jackson moves The Subservient Chicken is a viral marketing promotion of Burger Kings line of chicken sandwiches and their Have it Your Way campaign. ...
It has been suggested that this article or section be merged with Word of mouth marketing. ...
In Video Games Axe released an online game for PC called Mojo Master to promote their products. The game has the player trying to seduce digital women using Axe products to help them out. An online component was also added to the game to enable further features to be unlocked and allow players to compete against each other.
Axe has advertised itself in several other video games, including:
- A stage of Splinter Cell: Chaos Theory
- Burnout 3
- Ghost Recon: Advanced Warfighter
- Need For Speed: Most Wanted
- A stage of Def Jam: Fight for NY
- A stage of Rainbow Six: Vegas
Burnout is a series of high-speed racing games for the Playstation 2, Xbox and Gamecube game consoles The game series was developed by Criterion Games and published by Acclaim and later EA Games. ...
In Television Cooperating with MTV, an hour-long special known as The Gamekillers was produced in 2006. The show profiled various stereotypical characters who "ruin your chances at getting any" with their annoying habits that tend to break up dates. Around the same time Axe ran several similar "Gamekiller" ads featuring the same actors. MTV (Music Television) is an American cable television network headquartered in New York City. ...
The Gamekillers was the title of a one-hour television special that was aired on MTV in the United States in 2006 and re-aired on the The Comedy Network in Canada. ...
An advertisement is also found at the end of episode #56 of Aqua Teen Hunger Force Aqua Teen Hunger Force (also known as ATHF or simply Aqua Teen) is an American animated television series shown on Cartoon Network as part of its Adult Swim late-night programming block. ...
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