MFI Retail Limited, usually referred to simply as MFI, is a national British furniture retailer. It is one of the largest suppliers of kitchens and bedroom furniture in the UK. Its stores are mainly in retail parks in out-of-town locations. It is owned by private equity firm, Merchant Equity Partners. Image File history File links No higher resolution available. ... This article is about the capital of England and the United Kingdom. ... For the UK band, see Furniture (band). ... Drawing of a self-service store. ... A kitchen is a room used for food preparation. ... A bedroom is a room used primarily for sleep, rest or sexual activities. ... A typical American bathroom A bathroom is a room that may have different functions depending on the cultural context it is used in. ... This does not cite any references or sources. ... Look up revenue in Wiktionary, the free dictionary. ... GBP may be: short for Game Boy Player the ISO currency code for the British Pound Sterling. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... For the UK band, see Furniture (band). ... A drawing of a self-service store Retailing consists of the sale of goods/merchandise for personal or household consumption either from a fixed location such as a department store or kiosk, or away from a fixed location and related subordinated services (Definition of the WTO (last page). ...

The company was founded in London in 1964 by Noel Lister and Donald Searle and was called Mullard Furniture Industries. Mullard was Searle's wife's maiden name. For a short time in the 1980s MFI and Allied Carpets were part of the ASDA-MFI Group plc. This article is about the capital of England and the United Kingdom. ... Also Nintendo emulator: 1964 (emulator). ... To meet Wikipedias quality standards and appeal to a wider international audience, this article may require cleanup. ... This article is about the supermarket chain. ...

MFI offers a full range of furniture for your bedroom, bathrooom, kitchen, lounge, dining room and home office. It is particularly associated with self-assembly furniture, resulting in the unfortunate nick-name "Made For Idiots", from the initials "MFI".

Between the periods 2000 - 2005 MFI also maintained a presence within Currys superstores, via rented floorspace, and was known as Hygena at Currys. However, this concession was dissolved by mutual agreement in late 2005. Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Currys is an electrical retailer in the UK and Republic of Ireland, and is owned by DSG International plc. ... Hygena at Currys is a concession between Currys (Dixons Store Group) and MFI. There are 150+ concessions found in Currys stores throughout the United Kingdom. ... A concession is a facility operated under a contract or license. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

Its products are mainly targeted to value-oriented customers with the "Hygena" brand, and those on a higher income with the "Schreiber" brand. Many appliances sold by MFI are bought in from other companies and subsequently rebranded, ie. MFI dishwashers are made by manufacturer "Whirlpool" then rebranded "Diplomat". MFI sells beds directly from Silentnight, Rest Assured and Layezee, and also sells dining furniture from The Chair Company. Other MFI brands include "Viva Sofa" and "The Bath Co."

On 18th October 2006, Galiform PLC successfully sold MFI Retail to Merchant Equity Partners, with a turn strategy in place, whilst retaining Howden Joinery builders merchants. Galiform plc is the parent company of the Howden Joinery Co. ...

For many years, MFI allowed customers to buy their items in the store and leave the store with their furniture . This was stopped in the mid-1990s due to cost and from then on all furniture was delivered from large warehouses. This has resulted in MFI having the largest two-man delivery service in Europe.

Controversies

In September 2007 MFI was forced to withdraw a television advert featuring a woman slapping her husband in the face twice and shouting at him for leaving the toilet seat up. Those complaining felt that the advert trivialised the issue of domestic violence against men. The ASA concluded that it "was likely to cause serious or widespread offence to viewers and could be seen to condone intimidation, domestic violence and aggression as an acceptable way to resolve issues". The ASA went as far as to state that "it could also cause social, moral or psychological harm to children" and they were "concerned that it had been broadcast at all". As a result the advertisement was banned. [1]

External links

• MFI Website
• Merchant Equity Partners