MTV Canada

Type	cable television service (Talk programming/youth culture)
Country	Canada
Owner	CTV Television Inc. (Bell Globemedia)[1]
Key people	Brad Schwartz - Senior Vice-President and General Manager, MTV Canada
Launch date	September 2000 as talktv March 21, 2006 as MTV
Website	http://www.mtv.ca

MTV Canada (usually just called "MTV"), formerly known as talktv, is a Canadian cable television specialty channel devoted to talk and lifestyle programming, and is owned and operated by Bell Globemedia through CTV, in collaboration with MTV Networks. While technically an analogue service, as talktv it was available in some major centres on the analog system, in most markets it was available via digital means only. However with the rebranding to MTV, analogue coverage has been greatly expanded, and many channel placements improved, through a new deal with Rogers Cable and by Bell ExpressVu making MTV part of their basic package. Image File history File links Mtvcanada. ... Coaxial cable is often used to transmit cable television into the house. ... Popular use of the word youth refers to a person who is neither an adult nor a child, but somewhere in between, scientifically referred to as an adolescent and, in the United States, commonly referred to as a teen or teenager. ... Image File history File links Flag_of_Canada. ... Bell Globemedia Inc. ... This article is about the year 2000. ... March 21 is the 80th day of the year in the Gregorian Calendar (81st in leap years). ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... Website - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... Coaxial cable is often used to transmit cable television into the house. ... A specialty channel or specialty service is a television channel, generally not available through conventional broadcast television, which consists of programming focused on a single type or targeted at a specific demographic. ... Bell Globemedia Inc. ... CTV is a TLA that may stand for: CTV Television Network - a Canadian English language television network Channel Television - the main television broadcaster in the Channel Islands Chukyo TV. Broadcasting - a Japanese TV station in Nagoya This is a disambiguation page — a navigational aid which lists other pages that might... MTV Networks is the corporate division of media conglomerate Viacom that oversees the operation of the following TV network brands: Country Music Television (CMT) Comedy Central Logo MHD (MTVs high-definition channel, launching January 16th, 2005) MTV MTV Hits MTV Jams MTV2 mtvU Nickelodeon/Nick at Nite Nickelodeon GAS... Digital television (DTV) is a telecommunication system for broadcasting and receiving moving pictures and sound by means of digital signals, in contrast to analog signals in analog (traditional) TV. It uses digital modulation data, which is digitally compressed and requires decoding by a specially designed television set or a standard... Rogers Communications Inc. ... Bell ExpressVu is the division of Bell Canada that sells digital television services in Canada. ...

Unlike other MTV-branded channels around the world, the MTV logo, as used by MTV in Canada, never includes the phrase "Music Television". This is perhaps an effort to distance the Canadian version from any suggestions of direct competition with MuchMusic, which, under current CRTC channel-format regulations, is the one and only English-language service that can be devoted to general-interest "music and music-related programming". [1] MTV (Music Television) is a cable television network headquartered in New York City. ... MuchMusic (often called Much) is a 24-hour national Canadian cable music and variety television channel based in Toronto, Ontario, Canada, which debuted on August 31, 1984 as one of the first Canadian cable specialty channels on the air. ... The Canadian Radio-television and Telecommunications Commission (CRTC, in French Conseil de la radiodiffusion et des télécommunications canadiennes) was established in 1968 by the Canadian Parliament to replace the Board of Broadcast Governors. ...

History

As talktv

Formerly known as talktv

Licensed in 1996 and launched four years later, talktv was home to repeats of CTV talk shows, as well as a lengthy afternoon/evening program, The Chatroom, which aired every weekday until mid-2002, usually broadcast from the CTV-owned Masonic temple in Toronto. The program featured current CTV "stars" such as Seamus O'Regan and Ben Mulroney, as well as Jennifer Hollett, who went on to become a MuchMusic personality. Image File history File links Talktv. ... Image File history File links Talktv. ... 1996 (MCMXCVI) was a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... For album titles with the same name, see 2002 (album). ... The word temple has different meanings in the fields of architecture, religion, geography, anatomy, and education. ... Seamus ORegan (born January 18, 1971) is a Canadian broadcast journalist and co-host of Canada AM, CTVs national morning show. ... Benedict Ben Mulroney (born March 9, 1976 in Montreal, Quebec) is a Canadian television host. ... Jennifer Hollet is a VJ on Canadian music channel MuchMusic. ... MuchMusic (often called Much) is a 24-hour national Canadian cable music and variety television channel based in Toronto, Ontario, Canada, which debuted on August 31, 1984 as one of the first Canadian cable specialty channels on the air. ...

Due to low ratings and much more narrow distribution than other specialty services that launched previously, and following the cancellation of the chatroom, talktv became solely a repeat service for CTV network programming such as The View, eTalk Daily and W-FIVE, as well as repeated segments of the chatroom. This came just after it secured a CRTC decision allowing it to charge seven cents per subscriber when carried on basic cable, whereas it was previously made available to these viewers free of charge. Talktv's only first run programs from mid 2002 to March 21, 2006 were The Sharon Osbourne Show, The View, and The Tyra Banks Show. The View is an Emmy-award winning daytime television talk show on ABC created by Barbara Walters, Bill Geddie, and Jessica Guff and featuring a panel of women as co-hosts. ... eTalk Daily is a Canadian entertainment news magazine television series hosted by Ben Mulroney and Tanya Kim. ... W-FIVE, also known as W5 or W5 with Eric Malling, is a Canadian news magazine television series which has airs on the CTV Television Network. ... Coaxial cable is often used to transmit cable television into the house. ... The Sharon Osbourne Show was a syndicated TV show hosted by Sharon Osbourne and ran for one season. ... The View is an Emmy-award winning daytime television talk show on ABC created by Barbara Walters, Bill Geddie, and Jessica Guff and featuring a panel of women as co-hosts. ... The Tyra Banks Show is an American daytime talk show hosted by former supermodel Tyra Banks. ...

The final show broadcasted on talktv was on March 20 at 11:30 p.m. EST - specifically that night's episode of eTalk Daily, followed at midnight by the start of a countdown clock with a red MTV logo on a black screen.

Original MTV Canada

In Canada, MTV had previously partnered with Craig Media to launch MTV Canada as a digital cable channel. This version began airing in September 2001. It was intended to be a broadly based teen channel with only 10% music videos. CHUM Limited complained to the CRTC that MTV Canada was airing far more than 10% music videos and was competitive with MuchMusic and were ordered to reduce the amount of music videos. After CHUM Limited purchased Craig in 2004, they rebranded the former MTV Canada service as Razer, due to a condition allowing MTV to cancel the agreement in case of a change of control. Craig Media Inc. ... Digital cable is a term for a type of cable digital television that delivers more channels than possible with analog cable by using digital video compression. ... CHUM-City Building, the headquarters of CHUM Limited. ... The Canadian Radio-television and Telecommunications Commission (CRTC, in French Conseil de la radiodiffusion et des télécommunications canadiennes) was established in 1968 by the Canadian Parliament to replace the Board of Broadcast Governors. ... MuchMusic (often called Much) is a 24-hour national Canadian cable music and variety television channel based in Toronto, Ontario, Canada, which debuted on August 31, 1984 as one of the first Canadian cable specialty channels on the air. ... CHUM-City Building, the headquarters of CHUM Limited. ... Razer station logo Razer is a Canadian television channel, which describes itself as a youth-controlled entertainment and information community, supporting what matters to youth, which debuted on June 30, 2005. ...

MTV relaunch

The "Six Arms of MTV" showing the different platforms used.

On September 28, 2005, CTV and MTV Networks announced that talktv would be relaunched as a new incarnation of MTV Canada while continuing to maintain its licence requirement to provide "dynamic, interactive, lifestyle, talk and documentary programming" with over 68% Canadian content. Brad Schwartz, previously an executive with MTV Networks, is general manager of MTV Canada. Image File history File linksMetadata Six_arms_-_red_web2. ... Image File history File linksMetadata Six_arms_-_red_web2. ... September 28 is the 271st day of the year (272nd in leap years) in the Gregorian calendar. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... MTV Networks is the corporate division of media conglomerate Viacom that oversees the operation of the following TV network brands: Country Music Television (CMT) Comedy Central Logo MHD (MTVs high-definition channel, launching January 16th, 2005) MTV MTV Hits MTV Jams MTV2 mtvU Nickelodeon/Nick at Nite Nickelodeon GAS... Canadian content (cancon or can-con) refers to the Canadian Radio-television and Telecommunications Commission requirements that radio and television broadcasters (including cable/satellite specialty channels) must air a certain percentage of content that was at least partly written, produced, presented, or otherwise contributed to by persons from Canada. ...

CTV already had strong ties with MTV; it was the first broadcast network to air The Osbournes, and subsequently added Punk'd, and Newlyweds. CTV also applyed for a category 2 licence that would feature music videos, along the lines of the former MTV2 Canada (now PunchMuch). Meanwhile, CTV's "exclusive" rights meant that CHUM's MuchMusic lost all rights to MTV programming immediately following the announcement. CHUM released a statement saying that they would be intrigued as to how talktv could be morphed into MTV without violating its CRTC licence, and reportedly filed a complaint with the CRTC. However, the CRTC is unable to take pre-emptive action based on a press release. Terrestrial television (also known as over-the-air, OTA, or broadcast television) is the traditional method of television broadcast signal delivery, by radio waves transmitted through open space, usually carrying unencrypted signals. ... The Osbournes is an Emmy Award-winning American reality television program broadcast by MTV in the U.S., by CTV in Canada, Channel 4 and MTV UK in the UK, Network Ten,MTV Australia in Australia and TV2 in New Zealand. ... Punkd is an American hidden camera practical joke television series on MTV, produced and hosted by Ashton Kutcher, which first aired in 2003. ... Jessica Simpsons infamous Chicken or fish? moment in the first episode of Newlyweds. ... A frame from Bob Dylans Subterranean Homesick Blues video. ... PunchMuch is a Canadian category 2 digital cable music video television channel. ... MuchMusic (often called Much) is a 24-hour national Canadian cable music and variety television channel based in Toronto, Ontario, Canada, which debuted on August 31, 1984 as one of the first Canadian cable specialty channels on the air. ...

Since the new channel will be using the same broadcast license CTV holds for Talktv (instead of applying for a new licence), CTV is restricted by the licence restrictions which include:

• an emphasis on talk programs
• at least 68% of the daytime programming must be Canadian content
• at least 71% of the primetime programming must be Canadian content

Talktv's bug had started periodically changing into an MTV logo to notify viewers of the coming change. The actual relaunch occurred on March 21 at 6:00 p.m. EST, with the first edition of MTV Live. MTV had been promoting their launch date with a series of ads with the slogan "the drought ends 03.21.06" some of which appeared during various programs across Bell Globemedia's television platform (including CTV and The Comedy Network). Canadian content (cancon or can-con) refers to the Canadian Radio-television and Telecommunications Commission requirements that radio and television broadcasters (including cable/satellite specialty channels) must air a certain percentage of content that was at least partly written, produced, presented, or otherwise contributed to by persons from Canada. ... Canadian content (cancon or can-con) refers to the Canadian Radio-television and Telecommunications Commission requirements that radio and television broadcasters (including cable/satellite specialty channels) must air a certain percentage of content that was at least partly written, produced, presented, or otherwise contributed to by persons from Canada. ... DOG on BBC News 24. ... This article or section does not cite its references or sources. ...

The start of MTV Live was preceded (at 5:58:20 p.m. EST) by a ten-second countdown featuring water drops with "MTV drops" appearing at the end, followed by a 90-second promo featuring various people wearing beige MTV shirts falling out of the sky.

The channel held its official on-air launch party on April 18, 2006, with live performances by Kanye West and Sam Roberts. These performances have been broken down into several specials that are airing on CTV. April 18 is the 108th day of the year in the Gregorian calendar (109th in leap years). ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... Kanye West (born Kanye Omari West on June 8, 1977) is a six-time Grammy Award-winning American producer/rapper. ... Sam Roberts (born October 2, 1974) is a Canadian rock singer-songwriter, whose 2002 debut release, The Inhuman Condition, became one of the bestselling independent releases in Quebec and Canadian music history. ...

Programming

Artist's conception of the renovated Masonic Temple in Toronto

Before the re-launch, The Globe and Mail reported that the network would "...be quite different from what most people associate with the original American MTV, which has increasingly moved away from music videos toward reality shows and other original programming," [2] while placing a heavy emphasis on "talk and lifestyle shows". In a recent Canadian Press report, it was stated that while there could not be a Canadian version of the music-oriented Total Request Live, other spinoff programs were not out of the question. Canadian versions of MTV Cribs, True Life and Diary have already been produced for the channel. Image File history File links Masonic_temple. ... Image File history File links Masonic_temple. ... The word temple has different meanings in the fields of architecture, religion, geography, anatomy, and education. ... The Globe and Mail is a large English language national newspaper based in Toronto, Canada, and printed in seven cities across Canada. ... The Canadian Press (CP) is a Canadian news agency established in 1917 as a vehicle to permit Canadian newspapers of the day to exchange their news and information. ... Total Request Live (commonly known as TRL) is a television program on MTV that features popular music videos. ... The MTV Cribs logo MTV Cribs is a reality television program on MTV that features tours of the houses and mansions of celebrities. ... True Life is a documentary series running on MTV from 1998 to the present. ... Diary is a show that follows celebrities through their everyday lives. ...

Leading up to the launch, CTV aired MTV Unplugged: Alicia Keys in early October 2005, and MTV's New Year of Music on New Year's Eve 2005. MTV Unplugged is a series showcasing popular musical artists playing acoustic instruments. ...

On February 20, 2006, CTV announced that the Masonic Temple in Toronto - previously home to talktv and Open Mike with Mike Bullard - would be the new home for MTV Canada and a new flagship show, MTV Live. This would be essentially a revival of the live-and-interactive talk show format introduced by the chatroom, with new hosts, the addition of a studio audience, field reports, and live performances. MTV Canada curently broadcast the following programs: February 20 is the 51st day of the year in the Gregorian Calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... Open Mike with Mike Bullard was a Canadian late-night talk show which aired from 1997 to 2003 late-nights on CTV and on the Comedy Network in primetime. ... This article or section does not cite its references or sources. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...

MTV Canada's flagship show

• MTV Live
• MTV e2
• MTV Live Hacked (MTV Live)
• MTV Screen
• Room Raiders
• Made
• Pimp My Ride
• Diary
• MTV Cribs
• Yo Momma
• Date My Mom
• Dismissed
• Making the Video
• thinkMTV Specials
• The Real World: Las Vegas
• My Super Sweet 16
• Laguna Beach
• Laguna Beach Aftershow
• Next
• Why Can't I Be You?
• Two-A-Days
• The 70's House (Warning: the show page contains spoilers)
• High School Stories
• True Life (Resumes September 25)

The hosts of MTV Live

Meet the Barkers, The Shop, Tiara Girls, There and Back, 8th and Ocean, Cheyenne, Run's House, The Hills and Fresh Meat have completed their run and have been removed from the schedule. Run's House and The Hills will return next year with new episodes. Image File history File links Mtv_live. ... Image File history File links Mtv_live. ... This article or section does not cite its references or sources. ... MTV e2 is a Canadian entertainment news program that airs on MTV Canada and CTV. The show is hosted by Anna Cyzon and it is produced at the Masonic Temple in downtown Toronto. ... This article or section does not cite its references or sources. ... Room Raiders Room Raiders is a dating/reality series on MTV. In the show, three single men or women have their rooms inspected, or raided by another single man or woman(usually a member of the opposite sex, but some episodes are gay themed) . The inspecting single chooses who they... Made is a television series on MTV about self-improvement. ... Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it, as well as customizing it. ... Diary is a show that follows celebrities through their everyday lives. ... The MTV Cribs logo MTV Cribs is a reality television program on MTV that features tours of the houses and mansions of celebrities. ... Yo Momma is an American reality television game show hosted by Wilmer Valderrama, Sam Sarpong, Jason Everhart and Los Angeles radio DJ Big Boy on voice-over. ... Date My Mom is a television dating show airing on the music channel MTV. An 18-24-year-old male, or gay male/lesbian female, goes on 3 separate dates with 3 moms who try to convince them to pick their son or daughter to date. ... Dismissed is a reality television show on MTV that premiered in 2001. ... Wikipedia does not have an article with this exact name. ... My Super Sweet 16 is an MTV reality series which depicts the travails of wealthy teenagers planning extravagant parties and balls, including 16th birthday parties, Cotillion Balls, Quinceañeras, etc. ... Next is a dating television show produced by Kallissa Productions airing on MTV. Every show consists of one or more dates and each date features a contestant and five daters. ... Why Cant I Be You? is an MTV reality show, permitting for people to step into the lives of others whom they wish to be like. ... Alex Binder #34 on the Hoover High Football Team Two-A-Days is a reality-show on MTV that chronicles the teens at Hoover High School in Hoover, Alabama. ... MTVs The 70s House The basic premise is 12 kids from 2005 must live in a 70s style house. ... High School Stories: Pranks, Scandals, and Controversies was an original program that aired on the MTV network, and featured stories of pranks, scandals, and controversies kids did when they were in high school. ... True Life is a documentary series running on MTV from 1998 to the present. ... Image File history File links Mtvcanadahosts. ... Image File history File links Mtvcanadahosts. ...

MTV also broadcasted The 2006 MTV Movie Awards on June 8, 2006. At the same time as the US network. MTV Canada also showed a special one hour episode of MTV Screen devoted to the awards. The Movie Awards Pre-Show also aired as did The Aftershow, a viewer friendly chat about the ceremony. For the first time Canadians could vote by going to http://www.mtv.ca .

On June 6, 2006 MTV announced that 10 new series will premiere on the schedule throughout the 2006 summer and fall season including Juvies, Break the Addiction, Two-a-Days, Moves, 24/7, Real World: Denver and Rolling Stone. Additionally 13 series will return with new episodes including Laguna Beach, Run’s House, MTV Live, MTV Screen, RW/RR Challenges, The Aftershow, True Life, Cribs, Diary, e2, Yo Momma, Pimp My Ride and My Super Sweet 16.

On June 27, 2006 MTV Canada aired Making the Video for the first time (Ashley Simpson's Invincible) but, only showed a short clip of the video. Viewers were told to watch the rest of the video on MTV Overdrive at http://mtv.ca. This is due to CRTC regulations that prevent MTV Canada from airing music videos. As a replacement for the videos MTV airs previews for other MTV shows.

The 2006 MTV Video Music Awards aired in Canada on CTV on August 31, 2006 at 8 pm eastern time. The pre-show aired on MTV at 6:30. *2006 MTV VMA's to air on CTV The MTV Video Music Awards were established in 1984 by MTV to celebrate the top music videos of the year. ... CTV is a TLA that may stand for: CTV Television Network - a Canadian English language television network Channel Television - the main television broadcaster in the Channel Islands Chukyo TV. Broadcasting - a Japanese TV station in Nagoya This is a disambiguation page — a navigational aid which lists other pages that might...

MTV Summer

On June 27, 2006, the MTV afternoon block (3:30pm-6:00pm) was replaced by the MTV Summer block that begins at 1pm and ends at 6pm. This block features Yo Momma, Pimp My Ride, Room Raiders, My Super Sweet 16, Made, Cribs, Date My Mom, and Making the Video. Viewers are taken through the programs with MTV Live Chats. During every commercial break during the block, MTV hosts get viewers involved with questions, comments and by reading viewer e-mail and taking calls. The logo for MTV Summer is the word "summer" with one M replaced by the MTV logo. The MTV Summer block will end on Friday, September 1, 2006.

MTV Afternoons

Beginning on September 5, 2006 the MTV Afternoon block will include the following programs. Why Can't I Be You? at 2 PM est, Date My Mom at 2:30 PM est, Room Raiders at 3 and 3:30 PM est, Made at 4 PM est, Next at 5 PM est, and The Real World: Las Vegas at 5:30 PM est. Why Cant I Be You? is an MTV reality show, permitting for people to step into the lives of others whom they wish to be like. ... Date My Mom is a television dating show airing on the music channel MTV. An 18-24-year-old male, or gay male/lesbian female, goes on 3 separate dates with 3 moms who try to convince them to pick their son or daughter to date. ... Room Raiders Room Raiders is a dating/reality series on MTV. In the show, three single men or women have their rooms inspected, or raided by another single man or woman(usually a member of the opposite sex, but some episodes are gay themed) . The inspecting single chooses who they... Made is a television series on MTV about self-improvement. ... Next is a dating television show produced by Kallissa Productions airing on MTV. Every show consists of one or more dates and each date features a contestant and five daters. ...

Premiere Week

The week of September 4, 2006 is Premiere Week. Four new series will join the schedule including Two-A-Days, Why Can’t I Be You? and Next. New episodes of Laguna Beach, My Super Sweet 16, Cribs, Real World: Las Vegas and Made will also premiere. Premiere Week on MTV

Interactivity

Viewers are encouraged to interact with MTV and its hosts. Viewers can call 866-536-LIVE during MTV Live or the MTV Live Chats that occur during commercial breaks where the hosts talk about the show that is airing. E-mail can be sent to feedback@mtv.ca. Lastly viewers can create their own blog on http://www.mtvblogs.ca

Viewers can chat on the Hacked chat that airs on MTV Live Hacked by going to http://www.mtv.ca and clicking on the "Talk to Us" tab.

MTV on CTV

In addition to MTV Canada's airings, CTV airs a branded late-night block of MTV programming six nights a week known as "MTV on CTV". These programs include several of the music-oriented and comedy programs that MTV Canada itself cannot air. Many of the reality/lifestyle shows that do air on MTV are also featured. CTV is a TLA that may stand for: CTV Television Network - a Canadian English language television network Channel Television - the main television broadcaster in the Channel Islands Chukyo TV. Broadcasting - a Japanese TV station in Nagoya This is a disambiguation page — a navigational aid which lists other pages that might...

This strand presently consists of 30 minutes a night on weeknights (1:05 - 1:35 a.m. local) and two hours on Saturdays (12:05 - 2:05 a.m. local) but may vary slightly in some locations. MTV Live and MTV Live Hacked air Saturday afternoon at 3 and 4 p.m. eastern on CTV. Strand may refer to: The municipality Strand in Norway. ...

MTV Slogans

• the drought ends 03.21.06 (pre-launch)
• There's something in the water
• Two eyes and two ears are not enough for damn sure (Promo for MTV Overdrive)
• Tonight in the MTV 10 Spot
• Watch and Learn

Overdrive

MTV Overdrive Canada, the broadband video channel on http://www.mtv.ca launched on March 21, 2006 at the same time as the MTV Network. Overdrive offers thousands of free music videos, concerts, exclusive After Shows, movie trailers, video game reviews and full MTV television shows. the majority of the content is the same as MTV Overdrive US [3]with the exception of the Canadian produced programs and interviews.

Notes

1. ^ MTV Networks is a programming partner but CTV is presently the sole owner of MTV Canada, according to the CTV press release linked below.

MTV Networks is the corporate division of media conglomerate Viacom that oversees the operation of the following TV network brands: Country Music Television (CMT) Comedy Central Logo MHD (MTVs high-definition channel, launching January 16th, 2005) MTV MTV Hits MTV Jams MTV2 mtvU Nickelodeon/Nick at Nite Nickelodeon GAS...

External links

• Official Site
• MTV Blogs Site
• MTV Media Site