MTV Europe launched on August 1, 1987. A 24-hour English-language network aimed at viewers aged 16-24, it reaches more than 100 million households in 43 territories. MTV Europe is distributed via satellite, cable, and other terrestrial distribution. MTV became the pioneer broadcaster of Europe in 1995 with the upgrade of its broadcasts to digitally compressed transmissions and is currently broadcast on every digital platform in Europe. MTV Europe is wholly owned and operated by MTV Networks Europe. August 1 is the 213th day of the year in the Gregorian Calendar (214th in leap years), with 152 days remaining. ... 1987 (MCMLXXXVII) was a common year starting on Thursday of the Gregorian calendar. ... English is a West Germanic language which is the dominant language in the United Kingdom, the United States, the Republic of Ireland, many Commonwealth nations including Australia, Canada, South Africa, New Zealand, and other former British colonies. ... 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ... MTV Networks Europe is a Viacom subsidiary in Europe that acts as a sister company to MTV Networks (US). ...
The fast pace and global nature of MTVEurope's business means that it relies heavily on the networks that carry information about broadcasting schedules and advertising in order to broadcast successfully and operate profitably.
As MTVEurope continued to expand and added more services to its operation, such as carrying live broadcast traffic, an increasing amount of pressure was placed on its networks.
MTVEurope has been actively using the Castle Rock Computing solution for 6 months and went fully live in January 2003, with its mission critical Broadcasting Systems being brought in during February and March, following a successful testing period in December.
MTV needed to know how much advertising space had been sold, which of their clients had bought the space, and where there was still space available to sell.
MTVEurope's legacy reporting systems are now replaced with a future-proofed solution that provides a greater range and depth of revenue reporting, forecasting and analysis.
MTVEurope is particularly keen on the additional functionality available to its finance team through Reporting Services, which has been deployed initially as a pilot.
Feeds |
Contact