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Encyclopedia > Mad Magazine

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Harvey Kurtzman's cover for the first issue of the comic book Mad
Harvey Kurtzman's cover for the first issue of the comic book Mad

Mad is an American humor magazine founded by publisher William Gaines and editor Harvey Kurtzman in 1952. Offering satires on all aspects of American pop culture, the monthly publication deflates stuffed shirts and pokes fun at common foibles. It is the last surviving title from the notorious and critically acclaimed EC Comics line. Publisher Gaines had suffered greatly from censorship, which had literally driven his prior line of EC horror comics from the stands. Image File history File links Download high resolution version (694x999, 277 KB) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Download high resolution version (694x999, 277 KB) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Jump to: navigation, search Humour (Commonwealth English) or humor (American English) is the ability or quality of people, objects or situations to evoke feelings of amusement in other people. ... A collection of magazines A magazine is a periodical publication containing a variety of articles. ... William Maxwell Gaines (March 1, 1922–June 3, 1992), or Bill Gaines as he was called, was the founder of MAD Magazine but he was also noted for his efforts to create comic books of sufficient artistic quality and interest to appeal to adults. ... Harvey Kurtzman (October 3, 1924 - February 21, 1993), U.S. cartoonist and magazine editor. ... Jump to: navigation, search 1952 was a leap year starting on Tuesday (link will take you to calendar). ... Jump to: navigation, search Satire is a literary technique of writing or art which exposes the follies of its subject (for example, individuals, organizations, or states) to ridicule, often as an intended means of provoking or preventing change. ... Popular culture, or pop culture, is the vernacular (peoples) culture that prevails in a modern society. ... Entertaining Comics was headed by William Gaines but is better known by its publishing name of EC Comics. ... Jump to: navigation, search Censorship is the control of speech and other forms of human expression, often in the context of government control. ... Entertaining Comics was headed by William Gaines but is better known by its publishing name of EC Comics. ...

Contents


History

With the first issue (October-November, 1952), Mad was a comic book, and its subtitle, "Tales Calculated To Drive You" above the title Mad, referenced radio's Suspense which each week used the opening, "Tales well calculated to keep you in... Suspense!" Written almost entirely by Harvey Kurtzman, the first issue displayed the cartoon talents of Kurtzman, Wally Wood, Will Elder, Jack Davis and John Severin. Wood, Elder, and Davis were the main three illustrators throughout the run of the comic book, along with a handful of other contributions by artists Basil Wolverton, Bernard Krigstein and Russ Heath. Severin, a mainstay of Kurtzman's EC war comics, was phased out of Mad, while Kurtzman himself only sporadically included his own cartooning. However, he was known as an exceedingly "hands-on" editor and a visual master, and thus many Mad articles were illustrated in accordance with Kurtzman's layouts. A comic book is a magazine or book containing the art form of comics. ... Wallace Wally Wood (June 17, 1927–November 2, 1981), was an imaginative American writer-illustrator who freelanced to a wide variety of markets but is best known for his work in EC Comics and Mad. ... William Elder (born 1921) is a comic book artist. ... Jack Davis (born December 2, 1924) is an American cartoonist and illustrator. ... John Severin is an American comic book artist most noted for working on the EC Comics line of comic books -- primarily on Two-Fisted Tales and Frontline Combat, the companys war comics. ... The cover of Powerhouse Pepper #3 (July 1948), by Basil Wolverton. ... Bernard Krigstein, or B. Krigstein, (1919–1990) was an American artist and illustrator best known for his groundbreaking work in comic books. ...


The first two issues spoofed only comic book genres of romance, horror, sports and science fiction without specific references. However, with the third issue, Kurtzman began to create specific parodies. These parodies soon spanned well-known radio programs ("Dragged Net!"), newspaper comic strips ("Little Orphan Melvin!"), comic books ("Superduperman!"), movies ("Ping Pong!") and television ("Howdy Dooit!").

With issue 24 June 1956, Mad switched to a magazine format. The "extremely important message" was "Please buy this magazine!"
With issue 24 June 1956, Mad switched to a magazine format. The "extremely important message" was "Please buy this magazine!"

In 1955, with issue 24, the comic book was converted into a magazine. The popular myth is that this was done to escape the strictures of the Comics Code Authority, which was imposed in 1955 following Senate hearings on juvenile delinquency. Actually, Kurtzman received a lucrative offer from another publisher, only staying when Gaines agreed to convert "Mad" to a slick magazine. The immediate practical result was that Mad acquired a broader range in both subject matter and presentation. Magazines had wider distribution than comic books and a more adult readership. Though there are antecedents to Mad's style of humor in print, radio and film, the overall package was a unique one that stood out in a staid era. Throughout the 1950s Mad featured groundbreaking parodies combining a sentimental fondness for the familiar staples of American culture—such as Archie and Superman—with a keen joy in exposing the fakery behind the image. Mad 24 This image is a book cover. ... Mad 24 This image is a book cover. ... Jump to: navigation, search June is the sixth month of the year in the Gregorian Calendar, with a length of 30 days The month is named after the Roman goddess Juno (mythology), wife of Jupiter and equivalent to the Greek goddess Hera. ... Jump to: navigation, search 1956 was a leap year starting on Sunday of the Gregorian calendar. ... A collection of magazines A magazine is a periodical publication containing a variety of articles. ... The seal of the Comics Code Authority, which appears on the covers of approved comic books. ... Jump to: navigation, search 1955 is a common year starting on Saturday of the Gregorian calendar. ... Jump to: navigation, search Seal of the Senate The United States Senate is one of the two chambers of the Congress of the United States, the other being the House of Representatives. ... Juvenile delinquency refers to antisocial or criminal acts performed by juveniles. ... Jump to: navigation, search // Events and trends The 1950s in Western society was marked with a sharp rise in the economy for the first time in almost 30 years and return to the 1920s-type consumer society built on credit and boom-times, as well as the height of the... Jump to: navigation, search Archie Comics is an American comic book publisher known for its many series featuring the fictional teenagers Archie Andrews, Betty Cooper, Veronica Lodge, Reggie Mantle and Forsythe Jughead Jones. ... Jump to: navigation, search Superman, nicknamed The Man of Steel, is a fictional character and superhero who first appeared in Action Comics #1 in June of 1938 and eventually became the most popular and well-known comic book icon of all time. ...


After original editor Kurtzman left in 1956 following a business dispute with Gaines, he was replaced by Al Feldstein, who oversaw the magazine during its greatest heights of circulation. When Feldstein retired in 1984, he was replaced by the team of Nick Meglin and John Ficarra, who co-edited "Mad" for the next two decades. Meglin retired in 2004. Ficarra continues to edit the magazine today. Jump to: navigation, search 1956 was a leap year starting on Sunday of the Gregorian calendar. ... Al Feldstein (born October 24, 1925) is an American painter of Western wildlife and an influential author-editor who wrote, drew and edited for EC Comics and MAD Magazine. ... Jump to: navigation, search This page is about the year 1984. ... Nick Meglin was on the editorial staff of MAD Magazine for almost half a century. ... John Ficarra has been on the editorial staff of MAD Magazine for almost 25 years. ...


Mad is often credited by social theorists with filling a vital gap in political satire in the 1950s to 1970s, when Cold War paranoia and a general culture of censorship prevailed in the United States, especially in literature for teens. The rise of such factors as cable television and the Internet have diminished the influence and impact of Mad, although it remains a widely distributed magazine. In a way, Mad's power has been undone by its own success; what was subversive in the 1950s and 1960s is now commonplace. However, its impact on three generations of humorists is incalculable, as can be seen in the frequent references to Mad on the animated series The Simpsons. Jump to: navigation, search The 1970s in its most obvious sense refers to the decade between 1970 and 1979. ... Jump to: navigation, search This article contains information that has not been verified. ... Jump to: navigation, search Censorship is the control of speech and other forms of human expression, often in the context of government control. ... A collection of magazines A magazine is a periodical publication containing a variety of articles. ... Jump to: navigation, search // Events and trends The 1950s in Western society was marked with a sharp rise in the economy for the first time in almost 30 years and return to the 1920s-type consumer society built on credit and boom-times, as well as the height of the... Jump to: navigation, search The 1960s in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Homer, a safety inspector at the Springfield Nuclear Power Plant, is a generally well-meaning buffoon whose short attention span often draws him into outrageous schemes and adventures. ...

MAD 30 (December 1956), the first issue to prominently feature Alfred E. Neuman. Art by Norman Mingo.
MAD 30 (December 1956), the first issue to prominently feature Alfred E. Neuman. Art by Norman Mingo.

Mad was long noted for its absence of advertising, enabling it to skewer the excesses of a materialist culture without fear of advertiser reprisal. For decades, it was by far the most successful American magazine to publish ad-free. (In its earliest days, the comic book had run some advertisements like the rest of EC's line, and the magazine later made a deal with Moxie soda that involved inserting the Moxie logo into various articles. Other than that, the only promotions were house ads for Mad's own books and specials, subscriptions, and so on.) Mad 30 This is a magazine cover. ... Mad 30 This is a magazine cover. ... Jump to: navigation, search December is the twelfth and last month of the year in the Gregorian Calendar and one of seven Gregorian months with the length of 31 days. ... Jump to: navigation, search 1956 was a leap year starting on Sunday of the Gregorian calendar. ... Alfred E. Neuman is the fictional mascot of EC Publications Mad magazine. ... Norman Mingo (1896-1980) was a commercial artist and illustrator. ... Jump to: navigation, search Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. ... Picture of a modern Moxie can. ...


The magazine often featured numerous parodies of ongoing American advertising campaigns. During the 1960s, it satirized such burgeoning topics as hippies, the Vietnam War, and drug abuse. The magazine gave equal time, generally negative, to counterculture drugs such as cannabis as well as to mainstream drugs such as tobacco and alcohol. Although one can detect a generally liberal tone, the magazine always slammed Democrats as mercilessly as Republicans. Jump to: navigation, search The 1960s in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Hippies (singular hippie or sometimes hippy) were members of the 1960s counterculture movement who adopted a communal or nomadic lifestyle, renounced corporate nationalism and the Vietnam War, embraced aspects of Buddhism, Hinduism, and/or Native American religious culture, and were otherwise at odds with traditional middle class Western values. ... Jump to: navigation, search The Vietnam War or Second Indochina War was a conflict between the Democratic Republic of Vietnam (DRVN, or North Vietnam), allied with the National Liberation Front (NLF, or Viet Cong) against the Republic of Vietnam (RVN, or South Vietnam), and its allies—notably the United States... Jump to: navigation, search This article needs to be cleaned up to conform to a higher standard of quality. ... Jump to: navigation, search The Cannabis plant can be dried or otherwise processed to yield products containing large concentrations of compounds that have medicinal and psychoactive effects when ingested, usually by smoking or eating. ... Jump to: navigation, search Species N. glauca N. longiflora N. rustica N. sylvestris N. tabacum Ref: ITIS 30562 as of August 26, 2005 Tobacco (, L.) refers to a genus of broad-leafed plants of the nightshade family indigenous to North and South America or to the dried and cured leaves. ... Jump to: navigation, search In general usage, alcohol (from Arabic al-ghawl الغول) refers almost always to ethanol, also known as grain alcohol, and often to any beverage that contains ethanol (see alcoholic beverage). ... Liberalism is a political current embracing several historical and present-day ideologies that claim defense of individual liberty as the purpose of government. ... The Democratic Party is one of the two major political parties in the United States. ... The Republican Party, often called the GOP (for Grand Old Party, although one early citation described it as the Gallant Old Party) [1], is one of the two major political parties in the United States. ...


For tax reasons, Gaines sold his company in the early 1960s to the Kinney National Company, which also acquired Warner Bros by the end of that decade. Though technically an employee for 30 years, the fiercely independent Gaines was largely permitted to run Mad without corporate interference. Following Gaines' death in 1992, though, Mad became more ingrained within the Time Warner conglomerate. Kinney National Company was formed in 1966 when the Kinney Parking Company and the National Cleaning Company merged. ... Jump to: navigation, search The WB Shield used from 1998 to present day Warner Bros. ... Jump to: navigation, search 1992 (MCMXCII) was a leap year starting on Wednesday. ... Time Warner Inc. ...


In 2001, the magazine broke its long-standing taboo and began running advertising. Today, the magazine is published by a branch of DC Comics and in recent years has used its advertising revenue to increase the use of color. The Mad logo has remained virtually unchanged since 1955, save for the decision to italicize the lettering beginning in 1997. The title is sometimes seen in all uppercase letters, but the magazine's official historian, Maria Reidelbach, in her comprehensive, authorized study, Completely Mad: A History of the Comic Book and Magazine (Little, Brown, 1991), makes it clear that the title is correct in upper and lowercase. Jump to: navigation, search 2001: A Space Odyssey. ... Jump to: navigation, search The current DC Comics logo, adopted in May 2005. ... Jump to: navigation, search 1955 is a common year starting on Saturday of the Gregorian calendar. ... Italic can refer to: Italic languages Italic scripts Italic means Of or from Italy; the usage is most commonly restricted to talking about the people and languages of what is now Italy from the historic period before the Roman Empire. ... Jump to: navigation, search 1997 (MCMXCVII) is a common year starting on Wednesday of the Gregorian calendar. ... Jump to: navigation, search Maria Reidelbach is a Manhattan-based installation artist and an authority on various aspects of popular culture and fine arts, evident in her art projects, books and exhibitions. ...


Recurring Features

In a parody of Playboy's "foldout" cheesecake pictures, each issue of Mad from 1964 on featured a "fold-in" on its inside back cover, designed by artist Al Jaffee. A question would be asked, which apparently was illustrated by a picture taking up the bulk of the page. When the page was folded inwards, the inner and outer fourths of the picture combined to give a surprising answer in both picture and words. With over 350 Fold-Ins to date, Jaffee has appeared in more issues of Mad than any other artist. Jump to: navigation, search In contemporary usage, parody is a form of satire that imitates another work of art in order to ridicule it. ... Classic Playboy logo. ... A pin-up girl is a woman whose physical attractiveness would entice one to place a picture of her on a wall. ... Jump to: navigation, search 1964 was a leap year starting on Wednesday (link will take you to calendar). ... Al Jaffee (born March 13, 1921) is a cartoonist, best known for his work in MAD Magazine. ...


Dave Berg produced "The Lighter Side of..." which often satirized the suburban lifestyle, capitalism and the generation gap. Although this feature eventually became notorious for its corny gags and garishly outdated fashion choices, the Mad editors, over decades, claimed it was the magazine's most popular feature. It was quite sharp in its early years, providing the sort of Americana-based humor that standups like Shelley Berman and Alan King performed successfully onstage. "The Lighter Side" feature was retired with Berg's death. Dave Berg (Brooklyn, June 12, 1920 – May 17, 2002) was a cartoonist, most noted for his work in MAD Magazine. ... Jump to: navigation, search In common usage capitalism refers to an economic system in which all or most of the means of production are privately owned and operated and where the investment of capital, and the production, distribution and prices of commodities (goods and services) are determined mainly in a... Jump to: navigation, search A generation gap describes a vast difference in cultural norms between a younger generation and their elders. ... Shelley Berman was born in Chicago, Illinois on February 3, 1926. ... Alan King Alan King (December 26, 1927 – May 9, 2004), born Irwin Alan Kniberg, was an American comedian known for his biting wit and often angry humorous rants. ...


Antonio Prohias' wordless "Spy vs. Spy," the never-ending battle between the iconic Black Spy and White Spy, has lasted longer than the Cold War which inspired it. The strip was a silent parable about the futility of mutually-assured destruction, with various elaborate deathtraps designed in Prohias' thick line. Almost always, these traps would boomerang back on whichever Spy had originally concocted it; there was no pattern or order to which Spy would be killed in which episode. A female "Gray Spy" occasionally appeared, the difference being that she never lost. Although Prohias eventually retired from doing the strip, "Spy vs. Spy" continues in newer hands. Antonio Prohias (January 17, 1921 - February 24, 1998) was a cartoonist most famous for creating the Spy vs. ... Spy vs. ... Jump to: navigation, search For the generic term for a high-tension struggle between countries, see cold war (war). ...


Don Martin, billed as "Mad's Maddest Artist," drew regular gag cartoons, generally one page but sometimes longer, featuring lumpen characters with apparently hinged feet. The grotesque sight gags were frequently punctuated by an array of bizarre sound effects such as GLORK, PATWANG-FWEEE, or GAZOWNT-GAZIKKA, coined by Martin himself (or ghost writer Don Edwing). When Martin first joined Mad, he employed a nervous, scratchy art style, but this developed into a rounder, more cartoony look. Martin's wild physical comedy would eventually make him the signature artist of the magazine. Many of his cartoons used similar titles (i.e. "One Exceedingly Fine Day at the Beach"), and as this became a trademark, the titles sometimes became increasingly elaborate. Mad has occasionally used the conceit for other cartoonists' one-page gags. However, Martin's long 31-year association with Mad ended in some rancor over the ownership of his work. Not long after leaving Mad, Martin ended up working at Mad's competitor Cracked, who, unlike Mad, allowed creators to keep the copyright on their work. After a few years, Martin also left Cracked, and published a handful of issues of his own humorous magazine. Don Martin (May 18, 1931–January 6, 2000) was a popular American satirical comic artist and cartoon artist who contributed to MAD magazine from 1955 to 1987. ... Don Edwing is a gag cartoonist whose work has appeared for years in MAD Magazine. ... Cracked Magazine issue 31 - September 1963 CRACKED Magazine is one of Americas oldest national humor magazines, and the most successful imitator of the popular MAD Magazine. ... Cracked Magazine issue 31 - September 1963 CRACKED Magazine is one of Americas oldest national humor magazines, and the most successful imitator of the popular MAD Magazine. ...


Sergio Aragones, has written and drawn his "A MAD Look At..." feature for over 40 years. He is known for his remarkable speed and cartooning facility. In addition to his regular slot, Aragones also provides the "Mad Marginals": tiny gag images that appear throughout the magazine in the corners, margins or spaces between panels. Aragones debuted in Mad #76 (January 1963), and has appeared in every issue of the magazine but one since. Aragones' Mad cartooning is notable for its silence. He uses virtually no words; speech balloons, when they occur at all, will merely feature a drawing of whatever is being discussed. Aragones will occasionally bend this rule for a store window sign, or a stray "Gesundheit," or some other item necessary to the punchline. Sergio Aragonés (born 1937) is a cartoonist and writer. ...


"Monroe" is an ongoing storyline about a prototypical, angst-filled, teenaged loser. It depicts his travails in school, his dysfunctional home and his unending troubles elsewhere. It is written by Anthony Barbieri and illustrated by Bill Wray, and passed its 100th episode in 2005. Anthony Barbieri is a comedy writer whose work has appeared on such television programs as Crank Yankers and The Jimmy Kimmel Show. ... Bill Wray is a cartoonist who has worked on animated TV series. ... Jump to: navigation, search 2005 (MMV) is a common year starting on Saturday of the Gregorian calendar. ...


A typical issue will include at least one full parody of a popular movie or television show. The titles are changed to create a play on words; for instance, "The Addams Family" became "The Adnauseum Family." The character names are generally switched in the same fashion. These articles typically run 5 pages or more, and are presented as a sequential storyline with caricatures and word balloons. The opening page or two-page splash usually consists of the cast of the show introducing themselves directly to the reader; in some parodies, the writers sometimes attempt to circumvent this convention by presenting the characters without such direct exposition. Many parodies end with the abrupt deus ex machina appearance of outside characters or pop culture figures who are similar in nature to the movie or TV series being parodied, or who comment satirically on the theme. For example, Dr. Phil arrives to counsel the "Desperate Housewives," or the cast of "Sex and the City" show up as the new hookers on "Deadwood." Several show business stars have been quoted to the effect that the moment when they knew they'd finally "made it" was when they saw themselves thus depicted in the pages of Mad. Jump to: navigation, search The Addams Family, as illustratred by Charles Addams in the New Yorker magazine. ... Jump to: navigation, search This article needs to be cleaned up to conform to a higher standard of quality. ... Dr. Phil can refer to the person as well as the titular self-help television show. ... Jump to: navigation, search Desperate Housewives is an American television series, created by Marc Cherry, that began airing on ABC in 2004, in HDTV. Set on Wisteria Lane in the fictional town of Fairview, the series tracks the lives of six housewives, following their domestic struggles while several mysteries unfold... Jump to: navigation, search Sex and the City is an American cable television program based on the book of the same name. ... Deadwood is a weekly HBO television drama that premiered in March 2004. ...


Several Mad premises have been successful enough to warrant additional installments, though not with the regularity of the above. Other recurring features which have appeared in Mad include:

  • Advertising parodies-- too numerous to catalog, though many have been written by Dick DeBartolo; these have ranged from TV ad spoofs to national print campaigns to home marketing, and have long provided one of the most durable sources of Mad's humor. A separate paperback of original material titled Madvertising was published;
  • Alfred's Poor Almanac-- this text-heavy page featured quick one-liners, faux anniversaries, and other arcana, supposedly matched to each day of that month;
  • Badly-Needed Warning Labels for Rock Albums-- written by Desmond Devlin, this series of articles mocks both the ongoing Parental Advisory labelling controversy, as well as the musicians of the day, with specifically-written warning labels for particular recordings;
  • Behind the Scenes at ____ -- written and illustrated by various, these frequently take an "eye in the sky" approach as various vignettes and conversations are played out simultaneously, showing the reader how the participants "really" think and behave;
  • Believe It Or Nuts!-- written and illustrated by various (though most often drawn by Wally Wood or Bob Clarke), this parody of the print version of Ripley's Believe It Or Not would depict alleged marvels and mundanities of the world;
  • Celebrity Cause-of-Death Betting Odds-- written by Mike Snider, this long-running feature lists and "ranks" possible methods of future death for one well-known person at a time;
  • Celebrity Wallets-- written by Arnie Kogen, this was a series of peeks at the notes, photographs and other memorabilia being carried around in the pockets of the famous;
  • Cents-less Coupons-- written by Scott Maiko, these imitate the giveaway coupon packets found in Sunday newspapers but promote ludicrous products such as "Inbred Valley Imitation Squirrel Meat";
  • Chilling Thoughts-- written by Desmond Devlin and illustrated by Rick Tulka, these featured observations or predictions about both the culture and everyday life that had supposedly dire implications;
  • Mad Deconstructs Talk Shows-- written by Desmond Devlin, these take on one show at a time and purport to reveal the minute-by-minute format breakdown of America's not too spontaneous chat programs;
  • Disposable Camera Photos That Didn't Make the Album-- written by Butch D'Ambrosio and illustrated by Drew Friedman, these show "candid" photographs from events like proms, bar mitzvahs or weddings, with descriptive commentary;
  • Do-It-Yourself Newspaper Story-- written by Frank Jacobs, these are short text news items containing a number of blank spaces. Each space has a corresponding list of numbered fill-in-the-blank options, which grow increasingly absurd. The premise is that with appropriate mixing and matching, the article can be read in a gigantic number of permutations;
  • Duke Bissell's Tales of Undisputed Interest-- written and illustrated by P.C. Vey, these absurdist one-pagers present a series of non sequiturs and bizarre references in the guise of a linear storyline;
  • Ecchbay Item of the Month-- laid out to mimic a computer screen linked to eBay, these purport to sell weird and often topical collectables;
  • 15 Minutes of Fame-- written by Frank Jacobs, it consists of short poems about lesser celebrities and news figures;
  • The 50 Worst Things About ____-- written and illustrated by various, this is an annual article format which has thus far dealt with large catch-all topics such as "TV," "comedy," or "sports";
  • The Mad Hate File-- written and illustrated by Al Jaffee, these contained a series of observational one-liners about common irritations;
  • Hawks & Doves-- written and illustrated by Al Jaffee, this was a shortlived series of cartoons in which a major is exasperated by a rebellious private who keeps finding ways to create the peace symbol on his military base;
  • Horrifying Cliches-- illustrated by Paul Coker Jr. and often written by Phil Hahn, these articles visually depict florid turns of phraseology such as "tripping the light fantastic" or "racking one's thoughts"; the verbs are taken literally, and all the nouns are characterized as bizarre horned, scaled or otherwise unusual creatures; Mad also published a separate paperback of these;
  • How Many Mistakes Can You Find In This Picture?-- these articles would show a widespread area such as a rock concert or a fast food outlet, and then reveal 20 visual "mistakes," which would typically be people behaving in moral or competent ways;
  • Mad's ____ of the Year-- written and illustrated by various, these 4-to-6-page articles would enact an interview with a fictional representative of a particular practice or element of society (i.e. "MAD's Summer Camp Owner of the Year"; "MAD's Movie Producer of the Year");
  • The Mad Nasty File-- typically written by Tom Koch and illustrated by Harry North or Gerry Gersten, this series of insult articles would caricature a variety of public figures and proceed to abuse them verbally;
  • Melvin and Jenkins' Guide to _____-- written by Desmond Devlin and illustrated by Kevin Pope, these "guides" present the behavioral or attitudinal "do's and don'ts" on a variety of topics, as demonstrated by the titular pair. This is meant to be a parody of Goofus & Gallant.
  • Movie Outtakes-- these are screen captures of upcoming films (generally taken from the movie trailer, given new word balloons; MAD typically times these pieces to coincide with the movie's general release, either in advance of the full parody or in lieu of it;
  • Obituaries for ____ Characters-- generally written by Frank Jacobs, these alleged newspaper clippings detail the appropriate demises for fictional characters from a genre such as comic strips, advertising, or television;
  • People Watcher's Guide to ____-- often written by Mike Snider and illustrated by Tom Bunk, these articles use a scenario such as "the mall" or "a cemetery" to mock specific observed behaviors;
  • Planet Tad!!!!!-- written by Tim Carvell, this purports to be the webpage of a teenaged loser's blog, which inadvertantly reveals his various personal traumas;
  • Pop-Off Videos-- written by Desmond Devlin and illustrated with actual music video screen captures, these one-page articles mimicked the VH1 series "Pop-Up Video," which enhanced music videos with small bits of information; MAD also published a separate standalone special issue of these;
  • The Mad _____ Primer-- written and illustrated by various, Mad Primers aped the singsong writing style of Dick and Jane and dealt with a wide variety of subjects from bigotry to hockey to religion; Mad also published a "Cradle to Grave Primer" as a separate paperback, showing the complete misery-filled life of one man;
  • Scenes We'd Like to See-- written and illustrated by various, these were generally one page vignettes which inverted the common conventions of moviemaking, advertising, or the culture at large, ending with a cliched character in a cliched setting, acting cowardly or saying something atypically honest;
  • Six Degrees of Separation Between Anyone and Anything-- written by Mike Snider and illustrated by Rick Tulka, this feature exploits the Kevin Bacon-based game of links to humorously connect various items or people in thematic or painstakingly phrased ways rather than proximity;
  • Snappy Answers to Stupid Questions-- written and illustrated by Al Jaffee, this long-running series reproduces the inane, unnecessary questions we hear every day (i.e. "Hot enough for you?" "Did that hurt?") and supplies three obnoxious responses for each; Mad has also published several separate, standalone paperbacks of these;
  • When ____ Go Bad-- written and illustrated by John Caldwell, each article depicts the outrageous behavior allegedly found within the worst element of a certain culture or profession (i.e. "When Nuns Go Bad"; "When Clowns Go Bad"; "When Veterinarians Go Bad");
  • William Shakespeare, Commentator-- written by Frank Jacobs, these articles take Shakespeare quotations out of context and apply them to such areas as movies or sports;
  • The Year in Film-- written by Desmond Devlin, these ironically juxtapose movie titles of the past calendar year with news or celebrity photographs;
  • You Know You're Really ___ When...-- written and illustrated by various, these would take a common condition ("You're Really Overweight When..." "You're Really a Parent When...") and present several one-liners on the theme;

Besides the above, Mad has returned to certain themes and areas again and again, such as fullblown imaginary magazines, greeting cards, nursery rhymes, Christmas carols, song parodies and other poetry (updating "Casey at the Bat" being a perennial favorite), comic strip takeoffs, and others. Dick DeBartolo is one of MAD Magazines most prolific writers. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Jump to: navigation, search The Parental Advisory sticker is found on many records. ... Wallace Wally Wood (June 17, 1927–November 2, 1981), was an imaginative American writer-illustrator who freelanced to a wide variety of markets but is best known for his work in EC Comics and Mad. ... Bob Clarke was an illustrator whose elegant line appeared in innumerable advertisements as well as MAD Magazine. ... Ripleys Believe It or Not! deals in the bizarre—events and items so strange and unusual that it is often hard to believe that they actually exist--but they do: believe it. ... Mike Snider is a comedy writer whose work has frequently appeared in the pages of MAD Magazine. ... Arnie Kogen is a longtime writer for MAD Magazine and has also done extensive work for television series such as The Mary Tyler Moore Show, Newhart, and Empty Nest. ... A comedy writer, contributer to MAD MAGAZINE. Did a brilliant parody of THE ONION called THE BUNION. Has also contributed to ENTERTAINMENT WEEKLY. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Rick Tulka is an illustrator and caricaturist who has appeared in MAD Magazine since the mid-1980s. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Butch DArtagnan Mbrosio is a writer whose work has appeared in such venues as MAD Magazine and Nonsense Humor Magazine out of Hofstra University. ... Drew Friedman is a cartoonist known for his stippling-like style of caricature. ... Frank Jacobs is MAD Magazines longest-tenured writer, having appeared in its pages for 50 years. ... Pine Cone Vey is a cartoonist whose work has appeared in such venues as The New Yorker, National Lampoon, and MAD Magazine. ... Frank Jacobs is MAD Magazines longest-tenured writer, having appeared in its pages for 50 years. ... Al Jaffee (born March 13, 1921) is a cartoonist, best known for his work in MAD Magazine. ... Al Jaffee (born March 13, 1921) is a cartoonist, best known for his work in MAD Magazine. ... Jump to: navigation, search A peace symbol is a representation or object that has come to symbolize peace. ... Paul Coker Jr. ... Phil Hahn is a writer whose work has appeared in various venues, including MAD Magazine. ... Tom Koch was one of MAD Magazines mainstay writers from the 1950s through the 1980s. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Kevin Pope is a cartoonist whose work has appeared in MAD Magazine. ... Goofus & Gallant is a cartoon in the childrens magazine Highlights for Kids depicting good and bad behavior. ... Theatrical trailers are 2-3 minute advertisements for movies that play in cinemas before another movie. ... Frank Jacobs is MAD Magazines longest-tenured writer, having appeared in its pages for 50 years. ... Mike Snider is a comedy writer whose work has frequently appeared in the pages of MAD Magazine. ... Tom Bunk is a cartoonist known for adding multiple extraneous details in his art. ... Tim Carvell is a writer for The Daily Show with Jon Stewart, where he won an Emmy in 2004 and again in 2005. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Jump to: navigation, search VH1 (which originally stood for Video Hits 1) is an American cable television channel that was created in 1985 by Warner-Amex Satellite Entertainment (then a division of Warner Communications). ... A Pop-Up Video bubble pops during Lisa Loebs Stay (I Missed You) video Pop-Up Video was a VH1 show that popped up bubbles (officially called info nuggets) containing trivia and spry witticisms throughout music videos. ... Dick and Jane were the main characters in popular basal readers written by Zerna Sharp that were used to teach children to read during the 1930s through the 1960s. ... Mike Snider is a comedy writer whose work has frequently appeared in the pages of MAD Magazine. ... Rick Tulka is an illustrator and caricaturist who has appeared in MAD Magazine since the mid-1980s. ... Jump to: navigation, search Kevin Bacon (born July 8, 1958 in Philadelphia, Pennsylvania) is an American film actor who has starred in Stir of Echoes, Wild Things, JFK, and Apollo 13, among others. ... Al Jaffee (born March 13, 1921) is a cartoonist, best known for his work in MAD Magazine. ... John Caldwell is a cartoonist whose work has appeared in many places including the National Lampoon and MAD Magazine. ... Frank Jacobs is MAD Magazines longest-tenured writer, having appeared in its pages for 50 years. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ...


Alfred E. Neuman

Decades before Mad gave him a name, many different images of the "Me Worry?" kid circulated.
Decades before Mad gave him a name, many different images of the "Me Worry?" kid circulated.

The image most closely associated with the magazine is that of Alfred E. Neuman, the curly-haired boy with misaligned eyes, a gap-toothed smile and the question "What? Me worry?" Alfred's image first appeared on the cover of the magazine within the first few years of its existence. Before that he had appeared inside a small portion of an issue. The original image of an unnamed boy with a goofy gap-toothed grin was a popular humorous graphic many years before Mad adopted it. It had been used for all manner of purposes, from U.S. political campaigns to Nazi racial propaganda to advertisements for painless dentistry. Decades ago, the magazine was sued over the copyright to the image, but prevailed by producing similar ones predating the claimant, back to the late 19th Century. The face is now permanently associated with Mad, and with the "What? Me worry?" motto, often appears in political cartoons as a shorthand for unquestioning stupidity. For many years, Mad sold prints of the "official portrait" of Alfred E. Neuman in a small ad at the front of the magazine. A female version of Alfred appeared for a very brief time in the late 1950s. The name "Alfred E. Neuman" derived from the 1940s radio show of comedian Henry Morgan which sometimes featured a running gag about Hollywood composer Alfred Newman. Later, Morgan was a contributor to Mad. Image File history File links Download high resolution version (920x1200, 215 KB)Alfred E. Neumann, Mad Magazine Icon Rare uncopyrighted image on a postcard from the late 50s to around 1960. ... Image File history File links Download high resolution version (920x1200, 215 KB)Alfred E. Neumann, Mad Magazine Icon Rare uncopyrighted image on a postcard from the late 50s to around 1960. ... Alfred E. Neuman is the fictional mascot of EC Publications Mad magazine. ... Jump to: navigation, search It has been suggested that this article or section be merged into Nazism. ... Henry Morgan (March 31, 1915 - May 19, 1994), born in New York City, was a comedian best remembered for having been a regular panelist on the game show Ive Got a Secret. ... Jump to: navigation, search A composer is a person who writes music. ... Alfred Newman (March 17, 1900 – February 17, 1970) was a major American composer of music for films. ...


Recurring Images and References

Regular Mad readers have been treated to a large number of recurring in-jokes, including Neuman's catch phrase "What? Me worry?", as well as such words as potrzebie, axolotl and Cowznofski. In the 1950s, the magazine received a fee to promote the soft drink Moxie, and that product's logo would occasionally appear in illustrations. This experiment was an attempt by Feldstein to convince Gaines that the magazine could profit by carrying legitimate advertising. An in joke is a joke whose humour is clear only to those people who are in a group that has some prior knowledge (not known by the whole population) that makes the joke humorous. ... A catch phrase is a phrase or expression that is popularized, usually through repeated use, by a real person or fictional character. ... What? Me worry? is the catch phrase of Alfred E. Newman, the mascot of MAD magazine, and has become an in-joke among those familiar with the magazine. ... Jump to: navigation, search An inherently funny word is a word which native speakers often find to be funny, for reasons ranging from onomatopoeia to sexual innuendo. ... Potrzebie is a seemingly nonsensical word (actually Polish), popularized by its use as a running gag in the early issues of Mad not long after the comic book began in 1952. ... Jump to: navigation, search Binomial name Ambystoma mexicanum (Shaw, 1789) The Axolotl (Ambystoma mexicanum) is an aquatic salamander native to Mexico. ... Cowznofski is a running gag in-joke heavily used in the early years of MAD Magazine, usually as a characters last name, often with the first name Melvin. Its Eastern European feel was a perfect fit for the New York Jewish style of the magazine. ... Picture of a modern Moxie can. ...

Pages from the Mad Style Guide (1994) show George Woodbridge's definitive drawings of the Mad Zeppelin.
Pages from the Mad Style Guide (1994) show George Woodbridge's definitive drawings of the Mad Zeppelin.
The Mad Poiuyt, Harvey Kurtzman's hand with six fingers and additional angles on the Zeppelin
The Mad Poiuyt, Harvey Kurtzman's hand with six fingers and additional angles on the Zeppelin

Other visual elements are sheer whimsy and frequently appear in the artwork without context or explanation. Among these are a potted plant labelled Arthur (rumored to be based on art director John Putnam's marijuana plant); a domed trashcan wearing an overcoat, the Mad Zeppelin (which more closely resembles an elongated hot air balloon); and an emaciated long-beaked creature who went unidentified for decades before being dubbed "Flip the Bird." The mysterious name "Max Korn" has popped up for years; reader requests to clarify the reference have been greeted with increasingly outlandish "explanations." In late 1964, Mad was tricked into purchasing the "rights" to an optical illusion in the public domain, featuring a sort of three-pronged tuning fork whose appearance defies physics. The magazine dubbed it the Mad poiuyt after the six rightmost letter keys on a QWERTY keyboard in reverse order, not realizing that the existing image was already known to engineers and usually called a blivet. Jump to: navigation, search Image File history File links Download high resolution version (697x903, 168 KB) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Jump to: navigation, search Image File history File links Download high resolution version (697x903, 168 KB) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Jump to: navigation, search Image File history File links Download high resolution version (697x904, 155 KB)Template:Fairusein/Mad Magazine File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Jump to: navigation, search Image File history File links Download high resolution version (697x904, 155 KB)Template:Fairusein/Mad Magazine File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Arthur was a running gag in-joke in MAD magazine; a potted plant approximately a yard (one meter) tall, with only two leaves, right at the tip, who showed up in various scenes. ... Jump to: navigation, search LZ127 Graf Zeppelin, the most travelled airship in history A Zeppelin is a type of rigid airship (or dirigible) pioneered by Count Ferdinand von Zeppelin in the early 20th century based on an earlier design by David Schwarz. ... This blivet is reminiscent of an M.C. Escher print—it portrays two impossible perspectives at once, creating a lost layer between the top two rods, and an impossible extra, vanishing rod in between the bottom two. ... Jump to: navigation, search The QWERTY Layout QWERTY (pronounced kwerty or Q-werty) is the most common modern-day layout of letters on most English language computer and typewriter keyboards. ... This blivet is reminiscent of an M.C. Escher print—it portrays two impossible perspectives at once, creating a lost layer between the top two rods, and an impossible extra, vanishing rod in between the bottom two. ...


The word "hoohah" was a running gag in-joke in the early years of Mad, often exclaimed by characters in the comic book issues written and edited by Harvey Kurtzman. Its somewhat Eastern European feel was a perfect fit for the New York Jewish style of the magazine. Kurtzman liked to use Yiddish expressions and nonsense words for a humorous effect, and the very first story in the first issue of Mad was "Hoohah!", illustrated by Jack Davis. According to some sources, the word "hoohah" has been traced to the early 20th Century, although the actual origin is unknown. Jump to: navigation, search This article needs to be cleaned up to conform to a higher standard of quality. ... An in joke is a joke whose humour is clear only to those people who are in a group that has some prior knowledge (not known by the whole population) that makes the joke humorous. ... Harvey Kurtzman (October 3, 1924 - February 21, 1993), U.S. cartoonist and magazine editor. ... Jump to: navigation, search State nickname: The Empire State Other U.S. States Capital Albany Largest city New York City Governor George Pataki (R) Senators Charles Schumer (D) Hillary Rodham Clinton (D) Official languages None (English is de facto) Area 141,205 km² or 54,556 square miles (27th)  - Land... The word Jew ( Hebrew: יהודי) is used in a wide number of ways, but generally refers to a follower of the Jewish faith, a child of a Jewish mother, or someone of Jewish descent with a connection to Jewish culture or ethnicity and often a combination of these attributes. ... There are several notable people called Jack Davis. ...


"It's crackers to slip a rozzer the dropsy in snide" was a non sequitur-ish phrase that found its way into Mad on several occasions, though it has been suggested that this is slang meaning "it is foolhardy to bribe a policeman with counterfeit money." This article is about the logical fallacy. ...


Mad cartoonists have often drawn caricatures of themselves, other contributors and the editors into the articles, most famously the character Roger Kaputnik in "The Lighter Side Of...", who is the spitting image of Dave Berg. Meanwhile, the magazine's photos have typically featured the same Mad staffers.


Contributors and Controversy

Mad provided an ongoing showcase for many of the best satirical writers and artists. The magazine fostered an unusual group loyalty. Even though several of the contributors were earning far more than their Mad pay in such fields as television and advertising, they steadily continued to provide material for the publication. Among the notable artists were the aforementioned Davis, Elder and Wood, as well as Mort Drucker, George Woodbridge and Paul Coker. Writers such as Dick DeBartolo, Stan Hart, Frank Jacobs, Tom Koch and Arnie Kogen appeared regularly in the magazine's pages. Mort Drucker is a cartoonist and caricaturist from Brooklyn, New York. ... George Woodbridge was an American illustrator known for his exhaustive research and historical accuracy. ... Paul Coker, Jr. ... Dick DeBartolo is one of MAD Magazines most prolific writers. ... Stan Hart is an Emmy-winning comedy writer with many television credits. ... Frank Jacobs is MAD Magazines longest-tenured writer, having appeared in its pages for 50 years. ... Tom Koch was one of MAD Magazines mainstay writers from the 1950s through the 1980s. ... Arnie Kogen is a longtime writer for MAD Magazine and has also done extensive work for television series such as The Mary Tyler Moore Show, Newhart, and Empty Nest. ...


Although Mad was an exclusively freelance publication, it achieved a remarkable stability, with numerous contributors remaining prominent for decades. Critics of the magazine felt that this lack of turnover eventually led to a formulaic sameness, although there is little agreement on when the magazine peaked or plunged. It appears to be largely a function of when the reader first encountered Mad. Like Saturday Night Live or The Simpsons, proclaiming the precise moment that kicked off the irreversible decline has long been sport. Jump to: navigation, search Saturday Night Live (SNL) is a weekly late-night 90-minute comedy-variety show from NBC which has been broadcast virtually every Saturday night since its debut on October 11, 1975. ... Homer, a safety inspector at the Springfield Nuclear Power Plant, is a generally well-meaning buffoon whose short attention span often draws him into outrageous schemes and adventures. ...


Mad poked fun at this dynamic in its "Untold History of Mad Magazine," a self-referential faux history in the 400th issue. According to the Untold History:

"The second issue of Mad goes on sale on December 9, 1952. On December 11, the first-ever letter complaining that Mad 'just isn't as funny and original like it used to be' arrives."

Among the most frequently-cited "downward turning points" are creator/editor Harvey Kurtzman's departure in 1957, the magazine's mainstream success and/or adoption of recurring features starting in the early 1960s, the magazine's absorption into a more corporate structure in 1968 (or the mid-90's), founder Gaines' death in 1992, the magazine's publicized "revamp" in 1997, or the arrival of paid advertising in 2001. Mad has been criticized for its overreliance on a core group of aging regulars throughout the 1970s and 1980s, and then criticized again for an alleged downturn as those same creators began to leave, die, retire, or contribute less frequently.


It has been proposed that Mad is more susceptible to this criticism than many media because a sizeable percentage of its readership turns over regularly. Also, Mad focuses greatly on current events and a changing popular culture. A reader born in 1980, who takes to Mad in 1995, might look back ten years from 2005 and, comparing an issue from each year, decide that the magazine isn't as good as it once was. However, that same reader might very well fail to appreciate the humor or references in a 1985 or 1975 issue, even though the magazine would logically have been even further ahead of its later "slump."


Mad's sales peak was in the 1970s, but its critical heyday is in the eyes of its beholders. The magazine's art director Sam Viviano has suggested that historically, Mad was at its best "whenever you first started reading it." Jump to: navigation, search The 1970s in its most obvious sense refers to the decade between 1970 and 1979. ...


The loudest among those who insist the magazine is no longer funny are typically supporters of Harvey Kurtzman, who had the good critical fortune to leave Mad after just 28 issues, before his own formulaic tendencies became oppressive. This also meant Kurtzman suffered the bad financial timing of departing before the magazine became a runaway success. However, just how much of that success was due to the original Kurtzman template he left for his successor, and how much can be credited to the Al Feldstein system and the depth of the post-Kurtzman talent pool, can be argued without result. Harvey Kurtzman (October 3, 1924 - February 21, 1993), U.S. cartoonist and magazine editor. ... Al Feldstein (born October 24, 1925) is an American painter of Western wildlife and an influential author-editor who wrote, drew and edited for EC Comics and MAD Magazine. ...


Judging from Kurtzman's final two-plus years at EC, during which Mad appeared erratically (10 issues appeared in 1954, followed by eight issues in 1955 and four issues in 1956), it seems clear that he was ill-suited to the job of producing the magazine on a regular schedule. It seems equally clear that Feldstein's abilities were more workmanlike and reliable than the inimitable genius of Kurtzman. Kurtzman and Will Elder returned to Mad for a short time in the mid-1980s as an illustrating team. William Elder (born 1921) is a comic book artist. ...


Many of the magazine's mainstays began slowing, retiring or dying in the 1980s; though the magazine was always open to new talent, the influx increased from this stage onwards. Newer contributors include Anthony Barbieri, Tom Bunk, John Caldwell, Desmond Devlin, Drew Friedman, Barry Liebmann, Hermann Mejia, Tom Richmond, Andrew J. Schwartzberg, Mike Snider, Rick Tulka and Bill Wray. Jump to: navigation, search // Events and trends The 1980s marked an abrupt shift towards more conservative lifestyles after the momentous cultural revolutions which took place in the 1960s and 1970s and the definition of the AIDS virus in 1981. ... Anthony Barbieri is a comedy writer whose work has appeared on such television programs as Crank Yankers and The Jimmy Kimmel Show. ... Tom Bunk is a cartoonist known for adding multiple extraneous details in his art. ... John Caldwell is a cartoonist whose work has appeared in many places including the National Lampoon and MAD Magazine. ... Desmond Devlin is a comedy writer who has worked in such publications as Mad Magazine. ... Drew Friedman is a cartoonist known for his stippling-like style of caricature. ... Barry Liebmann is a comedy writer whose work has frequently appeared in the pages of MAD Magazine. ... Hermann Mejia is a Venezuelan illustrator, living in New York City, whose caricature-driven work frequently appears in MAD Magazine. ... Jump to: navigation, search Tom Richmond (born 1966) is a freelance humorous illustrator, cartoonist and caricaturist whos work has appeared in many national and international publications since 1990. ... Andrew Jawbreaker Schwartzberg is one of MAD Magazines writers. ... Mike Snider is a comedy writer whose work has frequently appeared in the pages of MAD Magazine. ... Rick Tulka is an illustrator and caricaturist who has appeared in MAD Magazine since the mid-1980s. ... Bill Wray is a cartoonist who has worked on animated TV series. ...


In recent years, Mad has continued to receive complaints from fans and foes alike, sometimes over its perceived failings or because of controversial content, but generally over its decision to accept advertising. These accusers sometimes invoke the late publisher Bill Gaines, asserting that the late publisher would "turn over in his grave" if he knew of the magazine's sellout. The editors have a ready answer, pointing out that such protests are completely invalid because Gaines was cremated. William Maxwell Gaines (March 1, 1922–June 3, 1992), or Bill Gaines as he was called, was the founder of MAD Magazine but he was also noted for his efforts to create comic books of sufficient artistic quality and interest to appeal to adults. ...


Mad Merchandising

Mad has stepped gingerly into other media. Three albums of novelty songs were released in the early 1960s. A successful off-Broadway production, "The Mad Show," was staged in 1966, featuring sketches written by Mad personnel (as well as an uncredited assist by Stephen Sondheim). An early 1970s television pilot was not picked up. Jump to: navigation, search The 1960s in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Jump to: navigation, search Off-Broadway plays or musicals are performed in New York City in smaller theatres than Broadway, but larger than Off-Off-Broadway, productions. ... 1966 was a common year starting on Saturday (link goes to calendar) // Events January January 1 - In a coup, Colonel Jean-Bédel Bokassa ousts president David Dacko and takes over the Central African Republic. ... Jump to: navigation, search Stephen Sondheim Stephen Joshua Sondheim (born March 22, 1930) is an American musical theater lyricist and composer. ...


In 1979, a very successful board game was released. "The MAD Magazine Game" was an absurdist version of Monopoly in which the first player to lose all their money and go bankrupt was the winner. Profusely illustrated with artwork by the magazine's contributors, the game included a $1,329,063-dollar bill which could not be won unless one's name was "Alfred E. Neuman." It also featured a deck of cards (called "Card cards") with bizarre instructions. Among them: Jump to: navigation, search This page refers to the year 1979. ... Jump to: navigation, search In economics, a monopoly (from the Greek monos, one + polein, to sell) is defined as a persistent market situation where there is only one provider of a kind of product or service. ...

  • "Change chairs with anyone."
  • "If you can jump up and stay airborne for 37 seconds, you can lose $5,000. If not, jump up and lose $500."
  • "Stand up and boo the person on your left. Also, lose $1,000."
  • "Put this card on top of your head and walk around the table backwards. If it doesn't fall off before you sit down, you lose $1,000."
  • "This card can only be played on Friday."

In 1980 another game was released, this time it was a card game, MAD Magazine Card Game, by Parker Brothers. The player who first loses all their cards is declared the winner. The game is actually pretty similar to UNO by Mattel. Jump to: navigation, search 1980 (MCMLXXX) is a leap year starting on Tuesday. ... Jump to: navigation, search The Parker Brothers logo is recognized throughout the world. ... The game of UNO (click image for description of whats shown) UNO (Spanish and Italian one) is a card game played with a specially printed deck (see Mau Mau for an almost identical game played with normal playing cards). ... Jump to: navigation, search Mattel Inc. ...


Also in 1980, following the success of the National Lampoon-backed Animal House, Mad lent its name to a similar risque comedy entitled Up the Academy. It was such a commercial and critical failure that Mad successfully arranged for all references to the magazine (including a cameo by Alfred E. Neuman) to be removed from future TV and video releases of the film. Jump to: navigation, search 1980 (MCMLXXX) is a leap year starting on Tuesday. ... Jump to: navigation, search The National Lampoon is a humor magazine that began in 1970 as an offshoot of the Harvard Lampoon. ... The Deltas in front of their house Movie poster of Animal House National Lampoons Animal House (also called Animal House) is a 1978 comedy film in which a misfit group of Delta fraternity boys takes on the system at their college. ... Up the Academy (1980) is a bawdy comedy about a military school. ...


A TV show was introduced in 1995 based on the magazine: MADtv, which aired comedy segments in a fashion similar to Saturday Night Live and SCTV. However, there is no editorial connection between the sketch comedy series and the magazine. The characters from "Spy vs. Spy" have featured in animated vignettes on MADtv, and more recently, TV ads for Mountain Dew soda. Jump to: navigation, search 1995 (MCMXCV) was a common year starting on Sunday of the Gregorian calendar. ... Jump to: navigation, search The MADtv logo, in a bumper for the show. ... Jump to: navigation, search Saturday Night Live (SNL) is a weekly late-night 90-minute comedy-variety show from NBC which has been broadcast virtually every Saturday night since its debut on October 11, 1975. ... Second City Television, or SCTV, was a Canadian television sketch comedy show offshoot from the Toronto troupe of The Second City. ...


While Mad frequently repackaged its material in a long series of "Super Special"-format magazines and paperbacks, Mad-related merchandise was once scarce. During the Gaines years, the publisher had an aversion to milking his fanbase and expressed the fear that substandard Mad products would offend them. He was known to personally issue refunds to anyone who wrote to the magazine with a complaint. Among the few outside Mad items available in its first 40 years were cufflinks, a T-shirt designed like a straitjacket, complete with lock, and a small ceramic Alfred E. Neuman bust. After Gaines' death came an overt absorption into the Time-Warner publishing umbrella, with the result that Mad merchandise began to appear more frequently.


One steady form of revenue has come from foreign editions of the magazine. Mad has been published in local versions in many countries, beginning with Britain in 1959, and Sweden in 1960. Each new market receives access to the publication's back catalog of articles and is also encouraged to produce its own localized material in the Mad vein. However, the sensibility of the American Mad has not always translated to other cultures, and many of the foreign editions have had short lives or interrupted publications. The Swedish, Danish, Italian and Mexican Mads were each published on three separate occasions; Norway has had four runs cancelled. United Kingdom (35 years), the Netherlands (32 years) and Brazil (31 years and counting) have produced the longest uninterrupted Mad variants. Jump to: navigation, search 1959 (MCMLIX) was a common year starting on Thursday of the Gregorian calendar. ... Jump to: navigation, search 1960 was a leap year starting on Friday (link will take you to calendar). ...


Current foreign editions:

  • Germany, 1968-1993, 1998-present;
  • Brazil, 1974-present;
  • Finland, 1970-1971, 1981-present;
  • Australia, 1980-present;
  • South Africa, 1991-present;
  • Hungary, 1997-present;
  • India, 1999-present.

Foreign editions of the past:

  • United Kingdom, 1959-1994;
  • Sweden, 1960-1992, 1996-2002;
  • Denmark, 1962-1971, 1979-1997, 1998-2002;
  • The Netherlands, 1964-1996;
  • France, 1965, 1992;
  • Argentina, 1970-1975;
  • Norway, 1971-1972, 1981-1993, 1995, 2002-2003;
  • Italy, 1971, 1984, 1992;
  • Mexico, 1977-1983, 1984-1986, 1993-1998;
  • Carribean, 1977-1983;
  • Greece, 1978-1985, 1995-1999;
  • Iceland, 1985;
  • Taiwan, 1990;
  • Israel, 1994-1995;
  • Turkey, 2000-2003.

Some of the foreign editions have spoofed material that is completely unfamiliar to American audiences, or which is not in keeping with Mad's general avoidance of obscenity (for an example of both, see the Swedish Mad parody of Fucking Åmål [1]). Fucking Ã…mÃ¥l (distributed in many countries under toned-down titles such as Show Me Love, Raus Aus Ã…mÃ¥l, Descubriendo el Amor, Amigas de Colegio etc. ...


Imitators and variants

Mad has had many imitators through the years. The three most durable of these were CRACKED, Sick, and Crazy. Most others were short-lived exercises, such as Zany (4 issues), Frantic (2 issues), Ratfink (1 issue), Nuts! (2 issues), Get Lost (3 issues), Whack (3 issues), Wild (5 issues), Madhouse (8 issues), Riot (6 issues), Flip (2 issues), Eh! (7 issues), and Gag! (1 issue). Even EC Comics joined the parade with a sister humor magazine, Panic, produced by future Mad editor Al Feldstein. Most of these productions aped the format of Mad right down to choosing a synonym for the word mad as their title. Many featured a cover mascot along the lines of Alfred E. Neuman. Cracked Magazine issue 31 - September 1963 CRACKED Magazine is one of Americas oldest national humor magazines, and the most successful imitator of the popular MAD Magazine. ... Look up Sick in Wiktionary, the free dictionary Sick is a humor magazine, an imitator of the popular MAD Magazine. ... Crazy is a humor magazine, an imitator of the popular MAD Magazine. ... Entertaining Comics was headed by William Gaines but is better known by its publishing name of EC Comics. ... Alfred E. Neuman is the fictional mascot of EC Publications Mad magazine. ...


In 1967, Marvel Comics produced the first of 13 issues of Not Brand Echh, which parodied their own superhero titles, and owed its entire inspiration and format to the original "Mad" comic books of a decade earlier. From 1973-1976, DC Comics published Plop! which was much the same but relied more on one-page gags and horror-based comedy. Jump to: navigation, search 1967 (MCMLXVII) was a common year starting on Sunday of the Gregorian calendar. ... Jump to: navigation, search Marvel Comics, NYSE: MVL (AKA Marvel Entertainment Group, Marvel Characters, Inc. ... Jump to: navigation, search Not Brand Echh was a Marvel Comics comic book published in the 1960s. ... Jump to: navigation, search The current DC Comics logo, adopted in May 2005. ... Plop! - The New Magazine of Weird Hu