Third, while the big three news magazines are finding it hard to increase their circulation, a few smaller circulation books that focus on news and public affairs have found steady growth over the past 15 years.
At the same time, however, the circulation trends among the smaller, more specialized news magazines are all up, some slightly, some more sharply, and these among publications that have not lightened their fare as much.
Magazines that have a little of everything but specialize in little are not where the growth in readership seems to be.