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Encyclopedia > Malcolm Bricklin
Malcolm Bricklin

Malcolm Bricklin born March 9, 1939 (1939-03-09) (age 68) in Philadelphia, Pennsylvania) is an automotive entrepreneur. He is best known for his self-named automobile company, and for being one of the few Americans who has successfully imported foreign cars with Subaru, Fiat and Yugo. Image File history File links Metadata No higher resolution available. ... Image File history File links Metadata No higher resolution available. ... is the 68th day of the year (69th in leap years) in the Gregorian calendar. ... Year 1939 (MCMXXXIX) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar. ... Nickname: Motto: Philadelphia maneto - Let brotherly love endure Location in Pennsylvania Coordinates: , Country Commonwealth County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Government  - Mayor John F. Street (D) Area  - City 369. ... Capital Harrisburg Largest city Philadelphia Area  Ranked 33rd  - Total 46,055 sq mi (119,283 km²)  - Width 280 miles (455 km)  - Length 160 miles (255 km)  - % water 2. ... For the sequel to the computer game Entrepreneur, which has no article of its own, see The Corporate Machine. ... For other uses, see Subaru (disambiguation). ... Fiat S.p. ... The Zastava Koral / Yugo 45 and family are vehicles produced by the Zastava corporation, both for local use in the production country of Serbia and for export around the world. ...

Contents

Handyman America

In 1958, Bricklin dropped out of the University of Florida and built his father's Orlando, Florida, building supply business into a franchised chain of Handyman stores. Bricklin left the business having become a millionaire in the process. The University of Florida (commonly referred to as Florida, UFL, or UF) is a public land-grant, space-grant, research university located in Gainesville, Florida. ... Nickname: Location in Orange County and the state of Florida. ... For other uses, see Millionaire (disambiguation). ...


Subaru

In 1965, Bricklin started selling franchises for motor scooters that included the Fuji Rabbit made by Fuji Heavy Industries, who also produced the tiny Subaru 360 automobile. Bricklin made a deal with Subaru to introduce those cars to the United States. Malcolm and his partner, Harvey Lamm, formed Subaru of America, Inc. to sell Subaru franchises. It marked the beginning of the Japanese influx. The Fuji Rabbit was a motor scooter produced in Japan by Fuji Heavy Industries from 1946 through 1968. ... Fuji Heavy Industries, Ltd. ... 1969 Subaru 360 Deluxe Sedan The Subaru 360 was the first automobile mass produced by Fuji Heavy Industries in Japan. ... For other uses, see Subaru (disambiguation). ...


Bricklin

When Bricklin sold his stake in Subaru, he received enough money to pursue his own American dream. He decided to design and manufacture his own vehicle, which he called Bricklin SV-1. "SV" stood for safety vehicle, and Bricklin applied standards far ahead of anything the United States government was imposing in the 1970's. The SV-1 was manufactured in New Brunswick, Canada, an area not known for auto manufacturing. Sales did not meet expectations, and only 2,854 cars were built before the company went into receivership, owing the government $23 million. It is believed approximately 1,500 Bricklin cars still exist. This article is about the Canadian province; for the city in New Jersey, see New Brunswick, New Jersey. ...


Bertone and Yugo

Bricklin went on to import Fiat X1/9s (rebadged as Bertones). And, in the 1980s, he formed Yugo America, Inc. with a goal of bringing an extremely affordable car to U.S. drivers. The cars were manufactured in the country then known as Yugoslavia and carried the unheard of price tag of $3990. With 160,000 vehicles sold during its launch phase, the Yugo quickly became the fastest selling European import in automotive history. Although late night comedians like to joke about the Yugo, the Yugo was one car that never had a recall. Bricklin sold his stake in Yugo in 1989. The FIAT X1/9 is a two-seater mid-engined sports car designed by Bertone and built by FIAT.[1] Production lasted from 1972 to 1989 with the first official right-hand drive variant arriving in 1976. ... Gruppo Bertone is an Italian car styling and coachbuilding house, which also manufactures cars. ...


Electric Vehicles and Fuel Cells

In the 1990s, Bricklin turned his attention to the idea of producing environmentally friendly vehicles. He studied battery technology and went on to form an electric vehicle company, marketing an electric bike known as the “EV Warrior”. At the turn of the century, Bricklin became very involved with several progressive fuel cell technologies. But he never lost his desire to bring a low cost, high quality car to the United States.


The Search for the Global Car

Beginning in 2002, Bricklin began his search for a manufacturing partner that could help him create another value brand in the US. After flirting briefly with the idea of going back to what was once Yugoslavia (now Serbia), but the factories were in disrepair and he didn't feel he could create a quality vehicle there. Bricklin embarked on a 3-year journey around the world to find a manufacturing partner. He looked in the UK, India, Russia and finally decided to work on importing cars manufactured by China-based Chery instead. The Chery-built vehicles were scheduled to be sold in the United States in 2008 by Visionary Vehicles LLC but by Fall 2006 it became clear to Bricklin that the Chery was not yet capable of producing the standard of vehicles that Bricklin had planned. The partners were also at odds about the importance of including hybrid vehicles in their planned line. In November 2006, Bricklin announced the end of his venture with Chery, but he continued to pursue his interest in China as a manufacturing source. The Chery Automotive Group is one of the fastest growing car companies in China. ...


Coming Full Circle

Today Bricklin and Visionary Vehicles are planning to use his experience with both fuel cell technology and his knowledge of manufacturing economics to create a line of plug-in hybrid vehicles (PHEVs).


See also

  • Bricklin SV-1

The Bricklin SV-1 was a gullwing door sports car built in Saint John, New Brunswick, Canada from 1974 until early 1976 for the US market. ...

External links

  • BusinessWeek Bricklin is Back with a Plug-in
  • Malcolm Bricklin Subaru, Bricklin, Fiat, Yugo cars
  • Man behind the Yugo to lead new import wave in 2007, a January 2005 cover story from the Detroit News
  • Bricklin Chery call it quits, from The Car Connection
  • Malcolm Bricklin on electric hybrid plans, Reuters interview from January 2007

  Results from FactBites:
 
Malcolm Bricklin at AllExperts (856 words)
Bricklin realized that the 360's light weight (under 454 kg) allowed it to slip under the United States government's safety regulations, and he and his partner, Harvey Lamm, formed Subaru of America, Inc. to sell Subaru franchises.
Bricklin was soon out of business, but managed to secure 1000 360's as part of his settlement, and attempted to franchise small race tracks where the 360's could be raced.
Bricklin went on to import Fiat X1/9s (rebadged as Bertones) followed by his importation of Yugo cars.
HWH Public Relations - Malcolm Bricklin Speaker (997 words)
Malcolm Bricklin claims humble beginnings as the son of a working class Philadelphia family, but from an early age he displayed the ambition and business acumen to rise to success.
Bricklin's charisma, leadership and persistence were the deciding factors that convinced the reluctant Fuji company to contract to bring Subaru cars to the USA.
Only 2875 Bricklins were ever made, but the car still boasts a devoted fan base of owners who swap photos, exchange stories and drive their vintage “Bricks” to meets across the United States.
  More results at FactBites »


 

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