While the creative team was working on a new name for the character, Minoru Arakawa, the president of Nintendo America, thought to himself upon seeing the Jumpman character, "Hey! He looks just like the landlord of our office!", and so Jumpman was called Mario. The name stuck. Minoru Arakawa was the former president of Nintendo of America (NOA), from 1980 to 2002. ... For over 20 years, Mario has been the official video game mascot for Nintendo. ...