FACTOID # 173: More than half of all doctors in Finland are female.
 
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Encyclopedia > Market development

Market Development is when a company seeks new markets with it's present product portfolio.


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Expand With New Market Development (4622 words)
You may be successful in your current market, but that's because you are already familiar with it: You have researched it, worked in it, and are comfortable in it.
Once you have successfully targeted one market with your product or service, and you have the staff, processes and implementation strategies in place, it may be time to consider expanding your target market.
When venturing into new markets, many people are concerned that they won't be able to promote their product or service correctly simply by virtue of the fact that they don't live in the region.
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