Marketing collateral, in sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the salesperson's job easier and more effective. Common examples include:
Sales brochures and other printed product information
Posters and signs
Visual aids used in sales presentations
Web content
Sales scripts
Demonstration scripts
It differs from advertising in that it is used later in the sales cycle, usually when a prospective purchaser has been identified and sales staff are making contact with them.
If you want to stay ahead of the curve, you need the ability to produce timely, relevant marketing messages and collateral.
With Bownes Web-based Access on Demand system you can centrally maintain a library of document templates that users can easily access and modify (within your guidelines) to create updated, consistent collateral on their own.
Contact us to see how you can create customized marketing pieces and stay ahead of the curve.
Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer—not only those who buy and sell directly, wholesale and retail, but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer.
The village market or fair, the itinerant merchant or peddler, and the shop where customers could have such goods as shoes and furniture made to order were features of marketing in rural Europe.
Market research, often conducted by means of telephone interviews with consumers, is a major industry in itself, with the top 50 U.S. marketing firms tallying revenues of $5.9 billion in 1998.
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