Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers. Message in its most general meaning is an object of communication. ... Look up Market in Wiktionary, the free dictionary. ... Commercialism redirects here. ... Look up branding in Wiktionary, the free dictionary. ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... This article or section does not cite any references or sources. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Packaging is the enclosing of a physical object, typically a product that will be offered for sale. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing Look up publicity in Wiktionary, the free dictionary. ... Public relations (PR): Building sustainable relations with all publics in order to create a postive brand image. ... Sales, or the activity of selling, forms an integral part of commercial activity. ... Wikibooks has more about this subject: Marketing Sales promotion is one of the four aspects of promotional mix. ... It has been suggested that Internet marketing be merged into this article or section. ...

Traditionally, marketing communication practitioners focus on the creation and execution of printed marketing collateral; however, academic and professional research developed the practice to use strategic elements of branding and marketing in order to ensure consistency of message delivery throughout an organization. Many trends in business can be attributed to marketing communication; for example: the transition from customer service to customer relations, and the transition from human resources to human solutions. In branding, opportunities to contact stakeholders are called brand touchpoints (or points of contact.) Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints. This article or section does not cite any references or sources. ... Human resources has at least two meanings depending on context. ... The term stakeholder has two distinct uses in the English language: The traditional usage, in law and notably gambling, a third party who temporarily holds money or property while its owner is still being determined. ... A corporate image refers to how a corporation is perceived. ...

Integrated marketing communication presents aspiration for companies to develop an optimal combination of communication elements in order to maximize effects and minimize losses (defined as investment which did not result in goal achievement).

Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc.

See also

• White paper

A white paper is an authoritative report. ...

External Links

• The Journal of Integrated Marketing Communications