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Encyclopedia > Marlboro (cigarette)
Marlboro logo
Marlboro logo

Marlboro is a brand of cigarette made by Altria. It is famous for its billboard advertisements and magazine ads of the Marlboro Man. Image File history File links Broom_icon. ... Image File history File links Gnome-globe. ... This is a copyrighted and/or trademarked logo. ... Two unlit filtered cigarettes. ... Altria Group, Inc. ... Billboard redirects here. ... For the U.S. Iraq War soldier in the iconic photograph, see James Blake Miller. ...


Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May". Altria Group, Inc. ... This article is about the capital of England and the United Kingdom. ... This article is about the state. ... Advertising slogans are short, often memorable phrases used in advertising campaigns. ...


The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. At the end of the war, three brands emerged that would establish a firm hold on the cigarette market: Camel, Lucky Strike, and Chesterfield. These brands were supplied to US soldiers during the war, creating an instant market upon their return. Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000... Camel is a brand of cigarettes that was introduced by U.S. company R.J. Reynolds Tobacco (RJR) in 1913. ... For the CSI episode of the same name, see Lucky Strike (CSI episode). ... Advertisement for Chesterfield cigarettes from the early 20th century At one time, Chesterfield was one of the three most smoked brands of cigarettes in the United States. ...


During the 1950s Reader's Digest magazine published a series of articles that linked smoking with lung cancer. Phillip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered end was launched in 1955. In the early 1960s Philip Morris invented "Marlboro Country" and distilled their manly imagery into the rugged cowboys known as the "Marlboro Men." The manly and delicious Marlboro quickly gained market share and saw their sales increase 5,000 percent within 8 months of the ad campaign's premiere. It emerged as the number one youth-initiation brand. This article or section does not adequately cite its references or sources. ... For the food preparation, see Smoking (cooking). ... Lung cancer is the malignant transformation and expansion of lung tissue, and is the most lethal of all cancers worldwide, responsible for 1. ...


The brand is named after Great Marlborough Street, the location of its original London Factory. Richmond, Virginia, is now the location of the largest Marlboro cigarette manufacturing plant. Liberty store on Great Marlborough Street Great Marlborough Street runs west to east through the western part of Soho in London, England. ... Nickname: Motto: Sic dic Itur Ad Astra (Thus do we reach the stars) Location in the Commonwealth of Virginia Coordinates: , Country State County Independent City Government  - Mayor L. Douglas Wilder (I) Area  - City 62. ... This article is about the U.S. state. ...

Contents

Varieties

As of September 10, 2007: is the 253rd day of the year (254th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...

  • Reds (Full Flavor): Kings, 100s and 72s
  • Medium: Kings and 100s (marketed as Marlboro Red & Gold in the EU)
  • Lights: Kings, 100s, and 72s (marketed as Marlboro Gold in the EU)
  • Ultra Lights: Kings and 100s (marketed as Marlboro Silver in the EU)
  • Menthol: Kings, 100s and 72s
  • Menthol Lights: Kings and 100s
  • Menthol Ultra Lights: Kings and 100s
  • Menthol Milds: Kings, 100s and 72s
  • Menthol Smooth: Kings and 100s (new, released February, 2007) (in Finland released 2002)
  • Virginia Blend: Kings and 100s (new, released September, 2007)
  • UltraSmooth: Kings
  • Blend No. 27
  • Marlboro Blend 28 (UK)
  • Marlboro Blend 29 (Germany, Switzerland, Austria, Italy,)
  • Marlboro Wides (Portugal, France, Spain, The Netherlands, Mexico, Greece, Germany, Switzerland, Sweden, Poland, Hong Kong; marketed as "Limited Edition" in Poland)
  • Marlboro Mix 9 (Indonesia; mixed with cloves)(new, released July 2007)
  • Marlboro Filter Plus (South Korea; extremely low tar)(released January 2006)

A U.S. District Court decision on August 17, 2002 ruled that tobacco companies could no longer use terms like "'low tar,' 'light,' ultra light,' 'mild' or 'natural'", which they declared to be deceptive (since customers might think "light" or "ultra light" means a safer cigarette).[1] Beginning in January 2007, the ruling stated, these product names would no longer be used. The companies were expected to change the names to standard "color" names: Marlboro Red, Marlboro Gold (Light), Marlboro Silver (Ultra Light).[2] Those "color names" are already in use in the European Union, where use of potentially misleading names like "lights" was outlawed in 2005. However, in November 2006, the Circuit Court of Appeals for the District of Columbia allowed sales of "light" and "mild" cigarettes to continue while Altria filed an appeal. [3] is the 229th day of the year (230th in leap years) in the Gregorian calendar. ... Also see: 2002 (number). ... ...


Miscellaneous

  • In the 1980s an urban myth spread throughout the United States and even Europe, that Marlboro packaging carried imagery related to the Ku Klux Klan[4]. The myth held that the Klan owned all, or a major part of, the Philip Morris company, and that Philip Morris himself was involved with the organization. And the symbols on the sides of the Marlboro represented 'K,K,K', as well as Marlboro upside down being seen, by some, to read 'Orobl Jew'. Also, when the Marlboro pack is upside down, as you cover the top half of the letters, you can allegedly see an image portraying a man and a midget being hanged; finally, if you look between the legs of the prancing horse the white outline resembles the infamous Ku Klux Klan hood. These allegations are unfounded - to own even 1% of the company would require over $500 m, and Philip Morris was a British tobacco merchant.

Image File history File links Broom_icon. ... Urban Legend is also the name of a 1998 movie. ... Members of the second Ku Klux Klan at a rally during the 1920s. ... In the 19th century, midget was a medical term referring to an extremely short but normally-proportioned person and was used in contrast to dwarf, which denoted disproportionate shortness. ...

Marlboro brand in Canada

As of July 25, 2006, the Rothman, Benson and Hedges company released a similar proprietary brand of cigarettes into the Canada market under the label Rooftop, distinguished by the use of the Rooftop package design found in Canada in the 1950s. The Rooftop design is presently owned by a predecessor company to Philip Morris USA and now owned in Canada by Philip Morris Products SA. is the 206th day of the year (207th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


The company is unable to release the product under the Marlboro brand as neither Philip Morris Products, SA, its affiliates or Rothman Benson Hedges has any rights to use the Marlboro brand name in Canada. (There is already a brand in Canada called "Canadian Marlboros", which is owned and manufactured by the British American Tobacco company).[5]


The cigarette was available in three varieties: Rooftop Reds (rebadged Marlboro Reds), Rooftop Gold (Marlboro Lights) and Rooftop Silver (Marlboro Extra Light). All cigarettes were issued in King Size.


Marlboro Friday

Marlboro Friday happened on April 2, 1993 when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against the bargain brand competitors who were increasingly eating into their market share. As a result, Philip Morris's stock took a major dive, along with the share value of other household brands including Heinz, Coca-Cola, and RJR Nabisco. Fortune magazine deemed it "the day the Marlboro Man fell off his horse" is the 92nd day of the year (93rd in leap years) in the Gregorian calendar. ... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... Altria Group, Inc. ... H. J. Heinz Company, commonly known as just Heinz, famous for its 57 Varieties slogan, was founded in 1869 by Henry John Heinz in Sharpsburg, Pennsylvania. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... RJR Nabisco, Inc. ...


Investors interpreted the price slash as an admission of defeat from the Marlboro brand, that Philip Morris could no longer justify its higher price tag and now had to compete with generic brands. Since the Marlboro man was an image that stood since 1954, it was considered one of the biggest marketing icons, investors reasoned that to see the Marlboro icon give into a price war, the marketing itself must be ineffective. As a result of plummeting stock value in major American brands, 1993 marked a slight decrease in U.S. ad expenditures. Companies began investing in promotions rather than advertising. In 1983 in the U.S, the average expenditure on marketing was 70% advertising and 20% on promotions, by 1993 it had made a complete turn around, to 70% on promotions and 20% on advertising. A generic brand product is one made by a manufacturer the customer doesnt know much about who may or may not put thier name on the product. ... For the U.S. Iraq War soldier in the iconic photograph, see James Blake Miller. ...


It was the only decrease to occur since 1970. At the time, this event was regarded as signifying "the death of a brand" and the advent of a "value-minded" consumer generation who pay more attention to the real value of products and not the brand names. This view soon proved to be incorrect, with the rest of the decade's economy being dominated by brands and driven by high-budget marketing campaigns. For other uses, see Brand (disambiguation). ...


Advertising campaigns

"Mild as May" was the advertising campaign used by Marlboro brand before they added a filtered tip to their product. The product was endorsed by Mae West and marketed towards women. MAE-West is a major Internet peering point located in San Jose, California. ...

"Marlboro Miles" on three packs of Marlboro Menthol Lights, oldest to newest. When the program was discontinued in 2006, the packs were redesigned as well (at right).

One of the features of Marlboro cigarettes at the time was a red tip, which hid lipstick marks that women would leave while smoking. Image File history File links Marlboro_menthol_lights_miles. ... Image File history File links Marlboro_menthol_lights_miles. ... Menthol is a covalent organic compound made synthetically or obtained from peppermint or other mint oils. ...


This campaign was dropped in favor of a more masculine Marlboro Man campaign. In the early 1960s Philip Morris (with advertising director Thomas Hutzler) invented "Marlboro Country" and distilled their manly imagery into a rugged cowboy known as the "Marlboro Man." Television commercials included Elmer Bernstein's theme for the classic western "The Magnificent Seven." Marlboro quickly gained market share and saw their sales increase 5,000% within 8 months of the ad campaign's premiere. For the U.S. Iraq War soldier in the iconic photograph, see James Blake Miller. ... For other uses, see Cowboy (disambiguation). ... Elmer Bernstein (pronounced Bern-steen[1]) (April 4, 1922 – August 18, 2004) was an Academy and two-time Golden Globe award winning American film score composer. ... The Magnificent Seven is a 1960 western film directed by John Sturges about a group of hired gunmen tasked with protecting a Mexican village from bandits. ...


Through the years, Marlboro ad campaigns have been represented by reddish colors, American Western landscapes and a rugged cowboy. These three elements, either combined or separate, are well recognizable and known as Marlboro Country, even without mentioning the brand name or slogan. The image embodied by the Marlboro ad campaign has become an immediately and universally recognizable icon embodying an idealized and appealing American lifestyle.


As a tie-in to the new "Marlboro Man" advertising campaign, Philip Morris began including "Marlboro Miles" above the barcode on each pack of Marlboro cigarettes. These Miles could be redeemed via a mail-order catalog for a variety of merchandise emblazoned with the Marlboro brand and logo, running the gamut from cooking implements and camping gear to apparel and lighters. This promotion--similar to the "C-note" redemption system for coupons found on packs of Camel cigarettes--was phased out in 2006. The redemption campaigns were referred to at various times as "Marlboro Country Store" and "Marlboro Gear". Wikipedia encoded in Code 128 Wikipedia encoded in Code 93 Wikipedia, the free encyclopedia encoded in the DataMatrix 2D barcode For the taxonomic method, see DNA barcoding. ... Camel is a brand of cigarettes that was introduced by U.S. company R.J. Reynolds Tobacco (RJR) in 1913. ...


In the US Outwit the West is an annual promotional competition first run in 2004. It is a targeted campaign to selected adults on the Marlboro mailing list. Four-member teams receive 100 questions which are cryptic clues to locations in the American West. The 20 teams who submit the largest number of correct answers by the deadline (December 18, 2006 for Outwit the West 3) win a trip to the Marlboro Ranch. Once at the ranch, the top group is revealed and awarded the $1,000,000 prize. The campaign aims to build a brand community. A brand community is a community on the basis of attachment to a product or marque. ...


Motorsport sponsorship

Prominent Marlboro branding on Ferrari Formula One car and team at the 2006 Bahrain Grand Prix.
Prominent Marlboro branding on Ferrari Formula One car and team at the 2006 Bahrain Grand Prix.

Marlboro is also well known for its sponsorship of motor racing, starting with its sponsorship at Formula One with BRM and the less successful Iso Marlboro-Ford in 1972, which the former took one win at the rain-trodden Monaco Grand Prix. It wasn't until the 1974, Marlboro dissolved sponsorship of both teams and became famously associated with McLaren, which it took its first constructor champion and its drivers title for Emerson Fittipaldi, the team became successful through to 1978, which it went through its dry patch until under its new owner, Ron Dennis, it started to become successful again in 1981 through to 1993, with the departure of Ayrton Senna. Until its split in 1996, Marlboro sponsored McLarens has dominated F1 with Niki Lauda and Alain Prost as well as Senna taking drivers' championship each year between 1984 to 1991, with the exception of 1987. Image File history File linksMetadata Download high-resolution version (1743x1580, 242 KB) I, the creator of this work, hereby release it into the public domain. ... Image File history File linksMetadata Download high-resolution version (1743x1580, 242 KB) I, the creator of this work, hereby release it into the public domain. ... Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... The 2006 Bahrain Grand Prix was a Formula One race, the first round of the World Championship, held on March 12, 2006 at the Bahrain International Circuit, Sakhir, Bahrain. ... Auto racing (also known as automobile racing or autosport) is a sport involving racing automobiles. ... “F1” redirects here. ... British Racing Motors (generally known as BRM) was a British Formula 1 motor racing team. ... Not to be confused with Williams Grand Prix Engineering, who Frank Williams formed with Patrick Head in 1977, and are still racing today. ... Ford may mean a number of things: A ford is a river crossing. ... The 1972 Formula One season was the 23rd FIA Formula One World Championship season. ... Results from the 1972 Formula One Monaco Grand Prix held at Monaco on May 14, 1972 Classification Notes Fastest Lap: Jean Pierre Beltoise 140. ... The 1974 Formula One season was the 25th FIA Formula One World Championship season. ... McLaren, founded in 1963 by Bruce McLaren (1937–1970), is a racing team based in Woking, England, which is best known as a Formula One constructor but has also competed in the Indianapolis 500-Mile Race, Canadian-American Challenge Cup, and 24 Hours of Le Mans. ... Emerson Fittipaldi (born December 12, 1946, São Paulo, Brazil) is a highly successful open-wheel racing series driver, winning world championships in both Formula One and CART, and the Indianapolis 500 twice. ... The 1978 Formula One season was the 29th FIA Formula One World Championship season. ... Ron Dennis at the 2000 Monaco Grand Prix Ron Dennis CBE (born June 1, 1947) is the chairman, CEO and 15% owner of the McLaren Group. ... This article recaps the 1981 Formula One season. ... This article recaps the 1993 Formula One season. ... The 1996 Formula One season was the 47th FIA Formula One World Championship season. ... Andreas Nikolaus Niki Lauda (born February 22, 1949 in Vienna) is an Austrian aviator, entrepreneur, former Formula One (F1) racing driver and three-time F1 World Champion. ... Alain Marie Pascal Prost, OBE (born 24 February 1955) is a French racing driver. ... The 1984 Formula One season was the 35th FIA Formula One World Championship season. ... The 1991 Formula One season was the 42nd FIA Formula One World Championship season. ... This article recaps the Formula One season of 1987. ...


As well as this Marlboro sponsored Scuderia Ferrari as secondary sponsor from the mid 1980's as a result of company president Enzo Ferrari, who refused to allow "outside" sponsor brands to appear on his team cars. After his death in 1988, Marlboro began to take over as the primary sponsor which they would be later officially branded as Scuderia Ferrari Marlboro. Marlboro also sponsored the Alfa Romeo Formula One team between 1980 and 1983, although unable to match up to its pre-war and 1950s heydays, the team only achieving one pole position, one fastest lap and four podium finishes. Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... For the automobile named after this man, see Enzo Ferrari (car). ... Alfa Romeo 159 detail. ... The 1980 Formula One season was the 31st FIA Formula One World Championship season. ... This article recaps the 1983 Formula One season. ...


Since their start in Formula One, Marlboro has also sponsored numerous teams and races, from Joest Racing in Group C in 1983 to Toyota at the 24 Hours of Le Mans in 1999 (despite a tobacco ban in France) and Marlboro Masters Formula Three race in Zandvoort. “F1” redirects here. ... Established in 1978. ... Group C was a category of auto racing, and was introduced into sports car racing by the FIA (the governing body of World motor racing) during the early 1980s. ... This article is about the automaker. ... The 24 Hours of Le Mans (24 Heures du Mans) is the worlds most famous sports car endurance race, held annually at Circuit de la Sarthe near Le Mans, France, in the French Sarthe département. ... The 1999 24 Hours of Le Mans was the 67th Grand Prix of Endurance, and took place on June 12 and 13, 1999. ... The BP Ultimate Masters of Formula 3 is a Formula 3 race held annually at the Circuit Zandvoort, in the Netherlands. ... Formula Three, also called Formula 3 or, in abbreviated form, F3, is a type of formula racing and a class of open-wheeler motor racing. ... Circuit Park Zandvoort is a motorsport race track located in the dunes near the town of Zandvoort, in the Netherlands, near the North Sea coast line. ...

Penske PC-22 driven by Emerson Fittipaldi in 1993.
Penske PC-22 driven by Emerson Fittipaldi in 1993.
Penske's car in 2007.
Penske's car in 2007.

Marlboro sponsorship in Champ Car (also known as 'CART' and 'IndyCar' at that time) dates back to 1986. The Penske cars in the Indy Racing League (IRL) currently run in Marlboro's distinctive red and white colors. In 2006, a Marlboro-sponsored car won the Indianapolis 500. However for the 2007 season, Marlboro have ceased their sponsorship of the Penske Cars, their place being taken by Kodak. The team will retain the colour scheme, but the Marlboro Red replaced by a more orange-like red. Where 'Marlboro Penske' appeared on the side of the cars, 'Team Penske' replaced it. Image File history File links Size of this preview: 800 × 548 pixelsFull resolution (1280 × 876 pixel, file size: 323 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Size of this preview: 800 × 548 pixelsFull resolution (1280 × 876 pixel, file size: 323 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Emerson Fittipaldi (born December 12, 1946, São Paulo, Brazil) is a highly successful open-wheel racing series driver, winning world championships in both Formula One and CART, and the Indianapolis 500 twice. ... Image File history File links Size of this preview: 800 × 309 pixelsFull resolution (1913 × 739 pixel, file size: 211 KB, MIME type: image/jpeg) The content of this image was reviewed by Royalbroil and afterwards uploaded by FlickrLickr. ... Image File history File links Size of this preview: 800 × 309 pixelsFull resolution (1913 × 739 pixel, file size: 211 KB, MIME type: image/jpeg) The content of this image was reviewed by Royalbroil and afterwards uploaded by FlickrLickr. ... “CART” redirects here. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... The Indy Racing League, better known as IRL, is the sanctioning body of a predominantly American based open-wheel racing series. ... “Indy 500” redirects here. ... Eastman Kodak Company (NYSE: EK) is a large multinational public company producing photographic equipment. ...


Marlboro also sponsored the Australian Marlboro Holden Dealer Team from 1974 through to 1987. The Marlboro branding gave rise to some of Australia's most prominently recognizable race cars such as the L34 and A9X Torana, as well as the famous VK Group C "Big Banger" Commodore of Peter Brock and Larry Perkins Bathurst winning fame.


As well as this, in Motorcycling Grand Prix, Marlboro sponsored the Kenny Roberts run Yamaha team in 500cc as well as one of his former rider, Wayne Rainey's team in the 250cc class. As a result of their sponsorship, Marlboro decals on race replica bikes became one of the most popular decal kits that were available. Marlboro nowadays sponsors the Ducati MotoGP team whom Casey Stoner rides for. Grand Prix motorcycle racing refers to the premier category of motorcycle grand prix currently divided into three distinct classes: 125 cc, 250 cc and MotoGP. Grand prix motorcycles are purpose-built racing machines that are neither available for general purchase nor can be legitimately ridden on public roads; this contrasts... Kenny Roberts on the 500cc Yamaha Kenny Leroy Roberts (born December 31, 1951 in Modesto, California) is an American motorcycle dirt track and former World Champion road racer. ... Yamaha may refer to: Yamaha Corporation – A manufacturer of a diverse range of musical instruments and electronics. ... Wayne Rainey on the Yamaha YZR500 Wayne Rainey (born October 23, 1960) was one of the most successful American motorcycle road racers during the late 1980s and early 1990s winning the 500 cc World Championship three times. ... Race Replica A street motorcycle available to the public that mirrors in style and to a lesser extent performance the motorcycles raced on the track. ... Ducati Motor Holding is an Italian motorcycle manufacturer. ... Grand Prix motorcycle racing refers to the premier categories of motorcycle road racing. ... Casey Stoner (born October 16, 1985)) is a motorcycle racer and 2007 MotoGP World Champion originally from Kurri Kurri, New South Wales, Australia. ...


Also with a long history in rallying sponsorship, Peugeot World Rally team as well as previously to that Mitsubishi and Toyota, run with the iconic Marlboro livery, and in some GP2 rounds on the back of the ART cars Marlboro logos can be seen. Marlboro are generally credited as being among the most important of sponsors to the world of Formula-1 (and motor racing in general), having provided financial backing to countless young racers who may not have otherwise been given the opportunity to compete. In mid-2006, special "racing editions" of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used. Petter Solberg driving on gravel at the 2006 Cyprus Rally, a World Rally Championship event. ... For the bicycle manufacturer, see Cycles Peugeot. ... The World Rally Championship (WRC) is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. ... For information on Mitsubishi brand computer monitors, see NEC-Mitsubishi Electronics Display of America Inc. ...


References

  1. ^ CNN - Judge rules against Big Tobacco
  2. ^ [1]
  3. ^ [2]
  4. ^ [3]
  5. ^ [4]

See also

Scuderia Ferrari is the name for the Gestione Sportiva, the division of the Ferrari automobile company concerned with racing. ... Donald G. Tennant (November 23, 1922 - December 8, 2001) was an American advertising agency executive. ... Two unlit filtered cigarettes. ... The cigarette is the most common method of smoking tobacco. ...

External links

  • Snopes - Article Discussing Marlboro's association with the KKK
  • Philip Morris International
  • Marlboro Friday at Investopedia.com
  • Marlboro Cigarettes packs from Encyclopedia of Cigarettes

  Results from FactBites:
 
Marlboro (cigarette) - Wikipedia, the free encyclopedia (1181 words)
Marlboro is a brand of cigarette made by Altria.
However, the 1950s saw an impressive comeback of Marlboro cigarettes when a new cowboy image was introduced in promotion and the sales skyrocketed by 5000%.
Marlboro is also well known for its sponsorship of motor racing.
Marlboro Blend No. 27 - Wikipedia, the free encyclopedia (264 words)
Marlboro Blend No. 27 cigarettes are a special premium cigarette offered in the Marlboro cigarette range.
They are contained in the standard Marlboro flip-top box, with a faux wood grain taking the place of the trademark red on the box.
Also, the cigarette itself has a decorative gold band around it near the filter, with 'No. 27' printed in place of the 'Marlboro' on other Marlboro cigarettes.
  More results at FactBites »


 

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