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Encyclopedia > Martini (vermouth)

Contents

History of MARTINI

MARTINI is a brand of Italian vermouth, named after the Martini & Rossi Distilleria Nazionale da Spirito de Vino, in Turin. Vermouth is a fortified wine flavored with aromatic herbs and spices (aromatized in the trade) in recipes that are closely-guarded trade secrets. ... Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ... Turin (Italian: ; Piedmontese: Turin) is a major industrial city as well as a business and cultural center in northwest Italy, capital of the Piedmont region, located mainly on the west bank of the Po River. ...


From within the Distilleria emerged Alessandro Martini, Luigi Rossi and Teofilo Sola. They took the brand to new heights in 1863 when they changed the company name to Martini, Sola & Cia. In 1879 the Sola family sold its interests to the remaining partners who renamed the company Martini & Rossi, as it stands today. Alessandro Martini (1812-1905), Italian businessman, founder of the most important company of vermouth in the world, namely Martini or Martini & Rossi in the United States In 1830 he purchased a small company of vine, which was situated very close to Turin. ... Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ...


Key Dates in MARTINI's History

  • 1847 - Creation of the Distilleria Nazionale da Spirito di Vino in Turin. It was then renamed Martini, Sola & Sia.
  • 1879 - The Sola family sells its interests to its partners and name the company is renamed Martini & Rossi.
  • 1892 - The business is taken over by Rossi's four sons.
  • 1929 - The iconic MARTINI Ball & Bar logo was registered for the first time in 1929.
  • 1930 - Rossi's grandsons take over control of the company.
  • 1977 - The company is restructured with the creation of the General Beverage Corporation.
  • 2006 - "MARTINI is the world's fourth most powerful "spirit" brand". Every second, 66 people around the world enjoy a glass of MARTINI.

Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ... Martini vermouth is a brand of Italian vermouth, named after the Martini & Rossi distillery in Turin which was partly founded by Alessandro Martini. ... The Bacardi logo The Cathedral Of Rum at the Distillery in Puerto Rico near San Juan. ...

MARTINI Brands

MARTINI is made from four natural ingredients: wine, botanicals, a touch of sugar and alcohol


There are 6 ways to enjoy MARTINI:

  • MARTINI Rosso
  • MARTINI Bianco
  • MARTINI Extra Dry
  • MARTINI Rosato
  • MARTINI D’Oro
  • MARTINI Fiero

MARTINI Recipies

  • MARTINI Rosso - On the Rocks: In a short glass add MARTINI Rosso with a slice of orange and ice.
  • MARTINI Bianco - Tonic: In a long glass, pour 2/3 of MARTINI Bianco, mix with 1/3 tonic and add to ice and a piece of lemon peel.
  • MARTINI Rosato - Pink Mojito: In a long glass, pour 2/3 of MARTINI Rosato, then mix 1/3 of sparkling water to serve with ice and fresh spearmint.

External links

  • Official Martini site

  Results from FactBites:
 
Martini (cocktail) - Wikipedia, the free encyclopedia (2403 words)
While variations are legion, a standard modern martini is made by combining approximately two and a half ounces of gin and one half ounce of dry vermouth with ice in a cocktail shaker or mixing glass.
Martini purists decry this development: while few object to the drink itself, they strenuously object to it being called "a martini." The martini, they insist, is a gin-based cocktail; this variation should be designated as such, with the name "vodka martini" (it may also be called a "vodkatini" or a "kangaroo").
The martini was an established American cocktail at the beginning of the 20th century, but did not attain its pre-eminent status as the classic cocktail until later in the century.
Martini (vermouth) - Wikipedia, the free encyclopedia (234 words)
Martini is a brand of Italian vermouth, named after the Martini and Rossi distillery in Turin which was partly founded by Alessandro Martini.
Martini became famous for sponsoring the Porsche 917 that won the 1971 24 Hours of Le Mans.
They repeated wins there in 1976 and 1977 with Porsche 936, as well as in many other events in the 1970s for the factory Porsche team, with their distinctive dark blue, light blue and red stripes on white or silver cars.
  More results at FactBites »


 

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