LOLZ Mass customization is a business technique which allows any customer to buy a product or service that has been pre-designed(customized) to fit a customer's exact needs. [1] In economics, a business is a legally-recognized organizational entity existing within an economically free country designed to sell goods and/or services to consumers, usually in an effort to generate profit. ...
Examples
One technology that uses mass customization is a 3D printing technology called direct digital manufacturing. The technology prints 3D objects directly from computer 3D data files representative of the geometry. Consumers can drive the design process through computers without the need for the typical labor associated with customized products. Three-dimensional printing is a method of converting a virtual 3D model into a physical object. ... Direct digital manufacturing is a manufacturing process which manifests physical parts directly from 3D CAD files or data using additive fabrication techniques, also called 3D printing or Rapid Prototyping. ... The space we live in is three-dimensional space. ...
Customer co-design: The genus of masscustomization is customer co-design.
Customer co-design in a masscustomization context establishes an interaction between the manufacturer and customer which offers also possibilities for building up a lasting relationship.
Customer integration describes a mode of value creation in which customers are taking part in both operational and innovational value creating activities which used to be seen as the domain of the firm.
Joseph Pine II in his book MassCustomization: The New Frontier in Business Competition descibed this paradigm at the beginng of the 90s.
Adaptive customization - firms produce a standardized product, but this product is customizable in the hands of the end-user (the customers alter the product themselves)
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