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Mass-marketing is the process of widely marketing a product to the masses, using the mass media. The product may or may not be mass-produced, although that is usually most practical if the marketing campaign happens to be successful.For most of the twentieth century, major consumer-products companies held fast to mass marketing- mass producing, mass distributing and mass promoting about the same product in about the same way to all consumers. Mass marketing creates the largest potential market, which leads to the lowest costs. Image File history File links Information_icon. ... Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). ... Mass production (also called flow production or repetitive flow production) is the production of large amounts of standardized products on production lines. ...

Products sold

Mass marketing is used to sell a product to a large variety of customers in large amounts. Mass marketing is the opposite of niche marketing, where a product is made specially for one person or a group of persons. An example of mass marketing would be toothpaste. Toothpaste isn't made specially for one consumer and it is sold in huge quantities. For more detail on toothpaste mass marketing, read "The Toothpaste Millionaire". Niche marketing is the process of finding small but potentially profitable market segments and designing custom-made products for them. ... Modern toothpaste gel Toothpaste is a paste or gel used to clean and improve the aesthetic appearance and health of teeth. ...

Other products of mass marketing are furniture, artwork, automobiles, residential communities, fizzy drinks and personal computers. Typically, things deemed necessary/essential are subject to mass marketing. Such inventions, whose propagation has been aided by mass marketing, have transformed society (ex. dawning of digital age with PC.) A loose evaluation may suggest that, in America, mass marketing had a strong beginning after the end of World War II when capitalist endeavors were allowed to resume in the absence of a war-geared, state-run economy. A Shaker rocker, or rocking chair. ... The Mona Lisa Although today the word art usually refers to the visual arts, the concept of what art is has continuously changed over centuries. ... Karl Benzs Velo model (1894) - entered into the first automobile race An automobile (or motor car) is a wheeled passenger vehicle that carries its own motor. ... Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized... Combatants Major Allied powers: United Kingdom Soviet Union United States Republic of China and others Major Axis powers: Nazi Germany Italy Japan and others Commanders Winston Churchill Joseph Stalin Franklin Roosevelt Harry Truman Chiang Kai-Shek Adolf Hitler Benito Mussolini Hideki Tojo Casualties Military dead: 17,000,000 Civilian dead... In economics, a capitalist is someone who owns capital, presumably within the economic system of capitalism. ...

An obvious factor contributing to the effectiveness of mass marketing is its use of advanced technology, such as radio, television, internet, mass mailings, etc..

Unusual "products" sold

Even "products" like politicians and services from professions such as law, chiropractic and medicine, are subject to mass marketing. A politician is an individual involved in politics, sometimes this may include political scientists. ... A profession is a specialized work function within society, generally performed by a professional. ... // Balancing scales are symbolic of how law mediates peoples interests For other senses of this word, see Law (disambiguation). ... Chiropractic is a complementary and alternative health care profession which focuses on diagnosing, treating, and preventing mechanical disorders of the musculoskeletal system, their effects on the nervous system, and on general health. ... This article is about the field and science of medical practice and health care. ...

An early user of radio for mass marketing was B. J. Palmer, the developer of chiropractic. To market chiropractic (Palmer wanted to compete with medicine) and to draw students to his school, he bought the radio station WOC (Wonders of Chiropractic) in Davenport, Iowa. It was one of the first radio stations to reach from coast to coast, [1], was the second largest commercial radio station licensed in the USA, and the first west of the Mississippi. [2] Bartlett Joshua (B.J.) Palmer (September 9, 1882 - May 21, 1961) was a pioneer of chiropractic. ... Chiropractic is a complementary and alternative health care profession which focuses on diagnosing, treating, and preventing mechanical disorders of the musculoskeletal system, their effects on the nervous system, and on general health. ... WOC is a radio station licensed to Davenport, Iowa, and has a news and talk radio format. ...

An example of the power of mass marketing is that Palmer in 1932 gave Ronald Reagan, who would become President of the United States, his first job in broadcasting as a sports announcer. Reagan was neither articulate nor polished, but came to the attention of millions of midwest listeners and his weakness became a hallmark strength.

Nowadays, the medical profession, hospitals and even cancer centers, have adopted Dr. Palmer's lead as they, too, are noted for their use of the mass media to market their professional services.

Questions of quality

To further increase profits, mass marketed products touted as "durable goods" are often made of substandard material, so that they deteriorate prematurely. This practice is called planned obsolescence. Not only does this lower production costs, but it ensures future sales opportunities by preventing the market from becoming saturated with high-quality, long-lasting goods. A certain amount of monopoly power is necessary to successfully engage in the practice of engineered obsolescence, for otherwise the forces of a free market would tend to preclude the sale of such substandard goods, if they cannot successfully be marketed as staples. A car (Toyota Corolla S) is a durable good in economics. ... Planned obsolescence (also built-in obsolescence (UK)) is the conscious decision on the part of an agency to produce a consumer product that will become obsolete and/or non-functional in a defined time frame. ... In economics, a monopoly (from the Latin word monopolium - Greek language monos, one + polein, to sell) is defined as a persistent market situation where there is only one provider of a product or service. ... A free market is an idealized market, where all economic decisions and actions by individuals regarding transfer of money, goods, and services are voluntary, and are therefore devoid of coercion and theft (some definitions of coercion are inclusive of theft). Colloquially and loosely, a free market economy is an economy...

Many mass marketed items are considered staples. These are items people are accustomed to buying new when their old ones wear out (or are used up). Cheaper versions of durable goods are often marketed as staples with the understanding that they will wear out sooner than more expensive goods, but they are so cheap that the cost of regular replacement is easily affordable. A staple food is a food that forms the basis of a traditional diet, particularly that of the poor. ...

John Watson was a leading psychologist in mass marketing with his experiments in advertising. John Broadus Watson (January 9, 1878 - September 25, 1958) was an American psychologist who established the psychological school of behaviorism. ... A psychologist is a scientist and/or clinician who studies psychology, the systematic investigation of the human mind, including behavior and cognition. ...