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Encyclopedia > Maybelline
For the Chuck Berry song, see Maybellene.

Maybelline is a makeup brand sold world-wide and owned by L'Oréal. Maybellene is a song by Chuck Berry that tells the story of a hot rod race and a broken romance. ... Cosmetics or makeup are substances to enhance the beauty of the human body, apart from simple cleaning. ... The LOréal Group Euronext: FR0000120321, headquartered in the Paris suburb of Clichy, France, is the worlds largest cosmetics and beauty company. ...


History

Maybelline created Ultra Lash, the first mass-market automatic mascara. Mascara is a cosmetic used to darken, thicken and define eyelashes, typically used by women. ...


In 1967, the company was sold by T.L. Williams to Plough, Inc. (now Schering-Plough) in Memphis, Tennessee. The entire cosmetic production facility was moved from Chicago to Memphis over one week-end. In 1975 the company moved its factory to Little Rock, Arkansas, where it is still located. In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella. Maybelline Operational Headquarters remained in Memphis until being sold in 1996, when headquarters moved to New York City. Maybelline received a huge boost when the company hired Wonder Woman star Lynda Carter as the company's beauty fashion coordinator and appeared in several of its television and print ads. Today, supermodels Christy Turlington, Josie Maran, Erin Wasson, Adriana Lima, Tomoko Frazier, Sarah Michelle Gellar, Melina Kanakaredes, Siti Nurhaliza, Fasha Sandha, Zhang Ziyi and Kristin Davis have endorsed Maybelline products. Also BoA has appeared in an ad. Year 1967 (MCMLXVII) was a common year starting on Sunday (link will display full calendar) of the 1967 Gregorian calendar. ... For other uses, see Memphis (disambiguation). ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ... There is also a Littlerock, California. ... Year 1990 (MCMXC) was a common year starting on Monday (link displays the 1990 Gregorian calendar). ... Schering-Plough Corporation is a pharmaceutical company started in Germany by Ernst Schering in 1851. ... New York, New York and NYC redirect here. ... Wonder Woman is an American television series based on the DC Comics comic book character Wonder Woman (which was co-created by William Moulton Marston and Elizabeth (Sadie) Holloway Marston). ... For the two Marvel Comics nurse characters, see Night Nurse (comics). ... Christy Nicole Turlington (born January 2, 1969 in Walnut Creek, California) is an American supermodel best known for representing Calvin Klein fragrances since 1987. ... Johanna Selhorst Maran known as Josie Maran (born May 8, 1978) is an American supermodel and actress. ... Erin Wasson, Born January 20, 1982 in Irving, Texas, is an American supermodel. ... Adriana Francesca Lima (born June 12, 1981) is a Brazilian supermodel. ... Sarah Michelle Gellar (born April 14, 1977) is an American actress. ... Melina Kanakaredes on Guiding Light, 1992 Melina Eleni Kanakaredes (born April 23, 1967) is an American actress. ... Siti Nurhaliza binti Tarudin (born January 11, 1979) is a multiple-award winning Malaysian pop singer-songwriter. ... Fasha Sandha (born March 28, 1984) is a Malaysian actress who has appeared in movies, television shows, and commercials. ... Zhang Ziyi (章子怡; pinyin: Zhāng Zǐyí) (born February 9, 1979 in Beijing, China) is one of the most well-known Chinese film actresses working today, with a string of Chinese and international hits to her name. ... This article needs additional references or sources to facilitate its verification. ... This article is about the Korean pop singer. ...


In 1991, the company adopted its current advertising slogan, "Maybe She's Born With It. Maybe It's Maybelline." tagline. In 1996, the company was acquired by L'Oréal. The LOréal Group Euronext: FR0000120321, headquartered in the Paris suburb of Clichy, France, is the worlds largest cosmetics and beauty company. ...


External links

  • http://www.maybelline.com/

  Results from FactBites:
 
Maybelline, Inc. (536 words)
The firm and brand name MAYBELLINE was adopted in honor of his oldest sister, Mabel, from whom he originally received the idea of producing an easy-to-use product to darken the eyelashes which could be sold commercially.
MAYBELLINE now operates as a separate division within L'Oréal USA, Inc. Cake mascara was originally advertised and sold exclusively by mail.
MAYBELLINE - a leading mass-market retailer with a strong heritage and bright future - is clearly one to watch.
  More results at FactBites »


 

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