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Striving for Individuality From a Basic Platform (813 words) |
 | Mazda introduced its newest sedan, the 2006 Mazdaspeed6, which goes on sale in the United States in November. |
| That is one of the pitfalls of platform engineering, a practice born of necessary cost efficiencies in the capital-intensive automobile manufacturing industry. |
| Platform engineering saves big bucks, which is why all car companies use it in rolling out vehicles that often are visually different but technically and structurally the same beneath their sheet metal. |
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