McDonald's Corporation

Type	Public (NYSE: MCD)
Founded	May 15, 1940 in San Bernardino, California
Location	Oak Brook, IL United States McDonalds logo, claiming fair use This is a copyrighted and/or trademarked logo. ... New York Stock Exchange (June 2003) The New York Stock Exchange (NYSE) is one of the largest stock exchanges in the world. ... May 15 is the 135th day of the year in the Gregorian Calendar (136th in leap years). ... 1940 was a leap year starting on Monday (link will take you to calendar). ... San Bernardino is the county seat of San Bernardino County, California, United States. ... Oak Brook is a suburb of Chicago located in DuPage County, Illinois. ...
Key people	Dick and Mac McDonald, Founders Ray Kroc, Founder of McDonald's Corporation Jim Skinner, CEO Michael J. Roberts, President/COO Ronald McDonald, Chief Happiness Officer
Industry	Restaurants
Products	Fast food, including Big Mac, Quarter Pounder, Chicken McNuggets, french fries, and sundaes
Revenue	$19.1 billion USD (2004)
Website	www.mcdonalds.com

McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast-food restaurants[1]. Although McDonald's did not invent the hamburger or fast food, its name has become nearly synonymous with both. The company began in 1940 with a restaurant opened by brothers Dick and Mac McDonald, but it was their introduction of the "Speedee Service System" in 1948 that established the principles of the fast-food restaurant. However, the company today dates its "founding" to the opening of CEO Ray Kroc's first franchised restaurant, the company's ninth, in 1955. Richard Dick McDonald (February 16, 1909 - July 14, 1998) and Maurice Mac McDonald (died 1971), were two early fast food pioneers, originally from New Hampshire, who established the first McDonalds restaurant in 1940. ... Ray Kroc built the corporate empire that is the McDonalds chain of fast food restaurants. ... Ronald McDonald Ronald McDonald is an advertising mascot created in 1963, to promote the McDonalds fast-food restaurant chain. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... McDonalds Big Mac The Big Mac is a type of hamburger sold since 1968 by the McDonalds chain of fast food restaurants. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ... Chicken McNuggets are one of the most popular trademark items of the McDonalds resturaunt chain. ... French fries (or french-fried potatoes, or simply fries) are pieces of potato that have been deep-fried. ... Strawberry Sundae In the United States, one of the most familiar ice cream desserts is the ice cream sundae. ... For the tax agency in the UK of the same name , see HM Revenue and Customs. ... Green up arrow for a positive change in revenue from last fiscal year. ... The United States dollar, or American dollar, is the official currency of the United States. ... 2004 is a leap year starting on Thursday of the Gregorian calendar. ... The front page of the English Wikipedia website. ... New York Stock Exchange (June 2003) The New York Stock Exchange (NYSE) is the second largest stock exchange in the world. ... This article needs to be cleaned up to conform to a higher standard of quality. ... Hamburgers often contain lettuce, onions, and other toppings, as shown here. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... 1940 was a leap year starting on Monday (link will take you to calendar). ... Toms Diner, a restaurant in New York familiarized by Suzanne Vega and the television sitcom Seinfeld A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... Richard Dick McDonald (February 16, 1909 - July 14, 1998) and Maurice Mac McDonald (died 1971), were two early fast food pioneers, originally from New Hampshire, who established the first McDonalds restaurant in 1940. ... 1948 is a leap year starting on Thursday (link will take you to calendar). ... This article needs to be cleaned up to conform to a higher standard of quality. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... Ray Kroc built the corporate empire that is the McDonalds chain of fast food restaurants. ... 1955 is a common year starting on Saturday of the Gregorian calendar. ...

Quick facts

See the 2004 Summary Annual Report, 2004 financial report,

In 2004

• Restaurants: 30,000
  • 18,000 franchisees/licensees
  • 8,000 company operated
  • 4,000 are operated by affiliate

• Customers per day: 51,000,000
• Customers per day and store (average): 1,700

Corporate overview

McDonald's trademark Golden Arches. The maple leaf indicates a Canadian location.

McDonald's Sekime national route store（Osaka Japan）

McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local businesspeople. The McDonalds trademark Golden Arches on a sign overlooking a Canadian McDonalds restaurant in downtown Thunder Bay, Ontario. ... The McDonalds trademark Golden Arches on a sign overlooking a Canadian McDonalds restaurant in downtown Thunder Bay, Ontario. ... McDonalds CorporationOsaka City national route Sekime store photography day April, 2005 photography person MASA File links The following pages link to this file: McDonalds Corporation Categories: GFDL images ... McDonalds CorporationOsaka City national route Sekime store photography day April, 2005 photography person MASA File links The following pages link to this file: McDonalds Corporation Categories: GFDL images ...

In addition, the company operates other restaurant brands, such as Aroma Café, Boston Market, Chipotle Mexican Grill, and has a minority stake in Pret a Manger. Until December 2003 it also owned Donatos Pizza. This article is about the concept in marketing. ... Boston Market (formerly Boston Chicken) is a chain of American fast food restaurants that grew rapidly in the early and mid-1990s. ... Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based burrito and taco restaurant that is famous for their chunky guacamole and for being one of the first successful chains in the newer category of fast-casual dining establishments--with more emphasis on quality and slightly higher... Inside a Pret a Manger, Strand, London Pret a Manger (informally Pret or Prets) is a UK sandwich retailer. ... Donatos Pizza is a fast casual restaurant chain founded in 1963 by college sophomore Jim Grote. ...

Revenues for 2001 were US$14.87 billion, with net income at $1.64 billion. 2001: A Space Odyssey. ...

Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density neighborhoods, as in many downtowns, often omit drive-through service. A drive-through refers to a type of restaurant or part of a restaurant that serves customers in their vehicles. ... Mitchell Freeway in Perth, Western Australia For other uses, see Highway (disambiguation). ... A drive-through refers to a type of restaurant or part of a restaurant that serves customers in their vehicles. ...

(In early 2005, it was announced that the company was experimenting with using a call center in Fargo, North Dakota to take the drive-through orders from more than a dozen stores in Oregon and Washington states. The minimum wage in North Dakota is significantly lower than that in Oregon or Washington.) Fargo is a United States city located in the state of North Dakota. ... State nickname: Beaver State Other U.S. States Capital Salem Largest city Portland Governor Ted Kulongoski (D) Official languages None Area 255,026 km² (9th)  - Land 248,849 km²  - Water 6,177 km² (2. ... State nickname: The Evergreen State Other U.S. States Capital Olympia Largest city Seattle Governor Christine Gregoire (D) Official languages None Area 184,824 km² (18th)  - Land 172,587 km²  - Water 12,237 km² (6. ... The minimum wage is the minimum rate a worker can legally be paid (usually per hour) as opposed to wages that are determined by the forces of supply and demand in a free market. ... State nickname: Peace Garden State, Roughrider State, Flickertail State Other U.S. States Capital Bismarck Largest city Fargo Governor John Hoeven (R) Official languages English Area 183 272 km² (19th)  - Land 178 839 km²  - Water 4 432 km² (2. ...

Specially themed restaurants also exist, such as Rock-and-Roll McDonald's 50s themed restaurants. A select few McDonald's in many areas, such as suburban areas and certain cities feature large indoor or outdoor playgrounds, called McDonald's PlayPlace. These were primarily created in the 1970s and 1980s in the USA, but later internationally; much of Canada didn't have them until the mid-1990s. Older locations often retain the name Playland. Rock and roll (also spelled Rock n Roll, especially in its first decade), also called rock, is a form of popular music, usually featuring vocals (often with vocal harmony), electric guitars and a strong back beat; other instruments, such as the saxophone, are common in some styles. ... // Events and trends The 1950s in Western society was marked with a sharp rise in the economy for the first time in almost 30 years and return to the 1920s-type consumer society built on credit and boom-times, as well as the height of the baby-boom from returning... Combination playground structure for small children; slides, climbers (stairs in this case), playhouse A playground is an area designed for children to play freely, without structure, that helps to develop the childs physical, emotional, coginitive and social well being. ...

Times Square McDonald's

The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees, supplies, and percentage of sales, McDonald's also collects rent, partially linked to sales. As a condition of the franchise agreement, McDonald's owns the property on which most McDonald's franchises are located. Download high resolution version (2048x1536, 671 KB)A McDonalds in Times Square, from SXC http://sxc. ... Download high resolution version (2048x1536, 671 KB)A McDonalds in Times Square, from SXC http://sxc. ... A business model (also called a business design) is the mechanism by which a business intends to generate revenue and profits. ... Franchising (from the French for free) is a method of doing business wherein a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee. ... Renting is an agreement where a payment is made for the temporary use of a good owned by another person or company. ...

McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois. Hamburger University is a 130,000 square foot (12,000 m²) training facility of McDonalds Corporation, located in Oak Brook, Illinois, a suburb of Chicago. ... Oak Brook is a suburb of Chicago located in DuPage County, Illinois. ...

According to Fast Food Nation by Eric Schlosser (2001), nearly one in eight workers in the US has at some time been employed by McDonald's. The book also states that McDonald's is the largest private operator of playgrounds in the U.S., as well as the single largest purchaser of beef, pork, and potatoes. Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by Eric Schlosser which examines the fast food industry in the United States. ... Eric Schlosser is an American journalist and author. ... Wikiquote has a collection of quotations by or about: United States Wikinews has news related to this article: United States United States government CIA World Factbook Entry for United States House. ... Beef is meat obtained from a bovine. ... Hormel Pork Loin Filets This article is on meat. ... Binomial name Solanum tuberosum L. The potato (Solanum tuberosum) is a perennial plant of the Solanaceae, or nightshade, family, grown for its starchy tuber. ...

History

50s-themed McDonald's sign in Bangor, Maine.

McDonald's in a Malaysian mall.

Restaurant interior, circa 2000.

McDonald's in St. Petersburg, Russia.

• 1937: Brothers Dick and Mac McDonald open a hot dog stand called the Airdome in Arcadia, California.
• 1940: The brothers move the Airdome building to San Bernardino, California, where they open the McDonald's restaurant on May 15. Its menu consists of 25 items, mostly barbecue. As is common at the time, they employ around 20 carhops. It became a popular and highly profitable teen hangout.
• 1948: After noting that almost all of their profits came from hamburgers, the brothers close down the restaurant for several months to implement their innovative "Speedee Service System," a streamlined assembly line for hamburgers. The carhops are fired.
• 1953: The McDonald brothers begin to franchise their restaurant, with Neil Fox as the first franchisee. The second McDonald's opens in Phoenix, Arizona. It is the first to feature the Golden Arches design; later in the year the original restaurant is rebuilt in this style.
• 1953: Fourth McDonald's restaurant opens in Downey, California at the corner of Lakewood and Firestone Boulevards, and is today the world's oldest McDonald's restaurant still in operation.
• 1954: Entrepreneur and milkshake-mixer salesman Ray Kroc becomes fascinated by the McDonald's restaurant when he learns of its extraordinary capacity and popularity. (Others who had visited the restaurant and come away inspired were James McLamore, founder of Burger King, and Glen Bell, founder of Taco Bell.) After seeing the restaurant in operation, Kroc approaches the McDonald brothers, who have already begun franchising, with a proposition to let him franchise McDonald's restaurants, with himself as the first franchisee. Kroc works hard to sell McDonald's. He even attempts to prevail on his wartime acquaintance with Walt Disney, in the failed hope of opening a McDonald's at the soon-to-be-opened Disneyland.
• 1955: Ray Kroc opens the company's ninth restaurant in Des Plaines, Illinois, in suburban Chicago, Illinois in 1955. The first day's revenues are $366.12. Kroc founds "McDonald's Systems, Inc." on March 2. The company's literature usually refers to this date as the "beginning" of the company, then already 15 years old, writing the McDonald brothers out of its history in favor of Kroc. For decades, this restaurant was known as "McDonalds #1."
• 1960: The company is renamed "McDonald's Corporation."
• 1961: The McDonald brothers agree to sell Kroc business rights to their operation for one million dollars each, a sum that Kroc borrows from a number of investors (including Princeton University); it ends up costing Kroc $2.7 million, which he considers extreme, and which strains his relationship with the brothers. The agreement allows the brothers to keep their original restaurant, but in an oversight they fail to retain rights to the name. Renamed "The Big M," it remains open until Kroc drives it out of business by opening a McDonald's just one block north. Had the brothers maintained their original agreement, which granted them 0.5 percent of the chain's annual revenues, they and their heirs would have been collecting in excess of $100 million per year today.
• Early 1960s: One of Kroc's marketing insights is his decision to market McDonald's hamburgers to families and children. A Washington, D.C. franchisee sponsors a children's show called Bozo's Circus. Bozo was a franchised character, played (in Los Angeles) by Willard Scott. After the show was cancelled, Goldstein hires Scott to portray McDonald's new mascot, "Ronald McDonald" in the first three television advertisements featuring the character. The character eventually spreads to the rest of the country via an advertising campaign, although it is later decided that both Scott and his version of the original costume are unsuitable for the role. An entire cast of McDonaldland characters is developed.
• 1963: The Filet-O-Fish is introduced in Cincinnati, Ohio, in a restaurant located in a neighborhood dominated by Roman Catholics who practiced abstinence (the avoidance of meat) on Fridays. It is the first new addition to the original menu, and goes national the following year, with fish supplied by Gorton's of Gloucester.
• 1967: The first McDonald's restaurant outside the United States opens in Richmond, British Columbia.
• 1967: The chain's current stand-alone restaurant design, with mansard roof and indoor seating, is introduced.
• 1968: The Big Mac, similar to the Big Boy hamburger, and Hot Apple Pie are introduced.
• 1970: Having changed hands in 1968, the original "Big M" restaurant closes. It is demolished two years later, with only part of the sign remaining; this has since been restored.
• 1971: The first Australian McDonald's opens in the Sydney suburb of Yagoona.
• 1971: The first European McDonald's outlet opens in the Netherlands, in Zaandam (near Amsterdam). The franchisee is Ahold.
  

  

  1st McDonald's in Europe, in the Netherlands, Zaandam.
• 1971: The first McDonald's opens in Germany. It is the first McDonald's to sell alcohol, as it offers beer. Other European countries follow in the early 1970s.
• 1973: The Quarter Pounder is introduced.
• 1974: On October 12, the first McDonald's opens in the United Kingdom in Woolwich, southeast London. It is the company's 3,000th restaurant.
• 1975: The Drive-Thru is introduced. It would later be known as "McDrive" in some countries.
• 1979: The Happy Meal is introduced in the U.S.
• 1979: The first McDonald's opens in France (Strasbourg).
• 1979: McDonald's opens its first outlet in Singapore.
• 1980: McDonald's introduces the McChicken sandwich, its first poultry item. It flops, and is removed from the menu, but is later reintroduced after Chicken McNuggets prove successful.
• 1983: McDonald's introduces the Chicken McNugget.
• 1984: On July 18, James Oliver Huberty rakes a McDonald's restaurant with gunfire, killing 21 people in San Ysidro, California in the McDonald's massacre.
• 1984: The company is a main sponsor of the 1984 Summer Olympics. Its U.S. restaurants lose money on the game "When America Wins, You Win" after the Soviet bloc nations boycott the Games, leading to a high number of medals won by the U.S.
• 1985: McDonald's opens its first outlet in Italy, in the city of Bolzano-Bozen. Worried about acceptance of its restaurants in historic settings, the subsequent first restaurant in Rome has a subdued facade and sets new standards for its interior decor.
• 1988: McDonald's opens its first restaurant in a communist country, in Győr, Hungary. Belgrade, Yugoslavia follows in the same year.
• 1990: On January 31, the first McDonald's opens in Moscow. At the time it was the largest McDonald's in the world. McDonald's Canada was independently responsible for this opening with little input from the US parent company, though by rights the American headquarters got full credit. To overcome Soviet supply problems, the company creates its own supply chain, including farms, within the Soviet Union. Unlike other foreign investments, the restaurant accepts rubles, not dollars, and is extremely popular, with waiting lines of several hours common in its early days.
• 1992: Stella Liebeck receives third degree burns from coffee purchased at a McDonald's drive-through. She sued in what became known as the McDonald's coffee case.
• Circa 1995: McDonald's receives complaints from franchisers that too many franchises were being granted, leading to competition among franchisees. McDonald's started conducting market impact studies before granting further franchises.
• 1997: McDonald's wins the "McLibel" case, in what many consider to be a Pyrrhic victory in terms of the company's image.
• 1999 French Marxist activist José Bové and others gain worldwide attention when they destroy a half-built McDonald's franchise in Millau (Aveyron). The incident follows a European Union ban on American meat imports, on the grounds that they use hormone treatments; in response the U.S. had increased import duties on French Roquefort cheese and other European Union products. Bové was sentenced to three months in prison for his role in the incident.
• 2000: Eric Schlosser publishes Fast Food Nation, a book critical of Fast Food in general and McDonalds in particular.
• 2001: The FBI reports that employees of Simon Worldwide, a company hired by McDonald's to provide promotion marketing services for Happy Meals and the 'Millionaire'/'Monopoly' contest, stole winning game pieces worth more than $20 million.
• 2002: A survey in Restaurants and Institutions Magazine, ranks McDonald's 15th in food quality among hamburger chains, highlighting the company's failure to enforce standards across its franchise network.
• 2002: McDonald's posts its first quarterly loss ($344m) for the last quarter. It responds to the stiff competition from other fast-food restaurants, offering higher quality burgers and more variety, by attempting to move more up market by expanding its menu and refitting restaurants.
• 2003 McDonald's starts a global marketing campaign which promotes a new healthier and higher-quality image. The campaign was labeled "i'm lovin' it™" and began simultaneously in more than 100 countries around the world.
• 2003: According to Technomic, a market research firm, McDonald's' share of the U.S. market has fallen 3 percent in five years and is now at 15.2 percent. [2]
• 2003: The firm reports a $126m loss for the fourth quarter [3].
• 2004: Morgan Spurlock directs and stars in Super Size Me documentary film in which the protagonist eats nothing but McDonald's food for 30 days to the severe detriment of his health.
• 2005 McDonald's Corporation celebrates its 50th birthday, 65 years after the McDonald brothers opened their first restaurant.

50s-themed McDonalds sign in Bangor, Maine File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... 50s-themed McDonalds sign in Bangor, Maine File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Downtown Bangor, Maine Bangor is a city located in Penobscot County, Maine, United States. ... Download high resolution version (2048x1536, 671 KB)McDonalds at Midvalley Megamall, by alexallied (Alex Ling of Sibu, Sarawak, Malaysia), There are no usage restrictions for this photo. ... Download high resolution version (2048x1536, 671 KB)McDonalds at Midvalley Megamall, by alexallied (Alex Ling of Sibu, Sarawak, Malaysia), There are no usage restrictions for this photo. ... McDonalds interior File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... McDonalds interior File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Download high resolution version (2048x1536, 965 KB) Matao Herrera was eating in a booth when Huberty entered File links The following pages link to this file: McDonalds Corporation ... Download high resolution version (2048x1536, 965 KB) Matao Herrera was eating in a booth when Huberty entered File links The following pages link to this file: McDonalds Corporation ... Saint Petersburg  listen (Russian: Санкт-Петербу́рг, English transliteration: Sankt-Peterburg), colloquially known as Питер (transliterated Piter), formerly known as Leningrad (Ленингра́д, 1924–1991) and Petrograd (Петрогра́д, 1914–1924), is a city located in Northwestern Russia on the delta of the river Neva at the east end of the Gulf of... 1937 was a common year starting on Friday (link will take you to calendar). ... Richard Dick McDonald (February 16, 1909 - July 14, 1998) and Maurice Mac McDonald (died 1971), were two early fast food pioneers, originally from New Hampshire, who established the first McDonalds restaurant in 1940. ... A large hot dog with ketchup A hot dog is classified as a type of sausage or, alternatively, a sandwich on a suitably shaped bun with the sausage and condiments on it. ... Arcadia is a city located in Los Angeles County, California, United States. ... 1940 was a leap year starting on Monday (link will take you to calendar). ... San Bernardino is the county seat of San Bernardino County, California, United States. ... May 15 is the 135th day of the year in the Gregorian Calendar (136th in leap years). ... A member of the Airpork Crew barbecue team prepares pork shoulder at the Memphis in May World Championship Barbecue Cooking Contest. ... A carhop is a waiter or waitress on rollerskates who brings food to people in their cars. ... 1948 is a leap year starting on Thursday (link will take you to calendar). ... An assembly line is a manufacturing process in which interchangeable parts are added to a product in a sequential manner to create an end product. ... 1953 is a common year starting on Thursday. ... Phoenix (Oodham: Skikik) was incorporated as a city on February 5, 1881. ... The Golden Arches are the famous symbol of McDonalds, a fast-food hamburger chain based in Chicago. ... Downey is a city located in Los Angeles County, California, United States, 21 km (13 miles) southeast of downtown Los Angeles. ... 1954 was a common year starting on Friday of the Gregorian calendar. ... Look up Entrepreneur in Wiktionary, the free dictionary Entrepreneur is a loanword from the French language that refers to a person who undertakes and operates a new venture, and assumes some accountability for the inherent risks. ... A milkshake is: in New England and Great Britain, a beverage which is made from milk and flavorings. ... Ray Kroc built the corporate empire that is the McDonalds chain of fast food restaurants. ... James McLamore James Whitman McLamore (b. ... Burger King, Seoul, South Korea Burger King, Mississauga, Ontario, Canada Whopper Combo with fries and drink Burger King Corporation (BK for short) is a large international food corporation that sells fast food in chain stores. ... Glen Bell (born c. ... Taco Bell is a fast-food restaurant chain which is a division of Yum! Brands, Inc. ... Walt Disney Walter Elias Walt Disney (December 5, 1901 – December 15, 1966), was an American film producer, director, screenwriter, voice actor, and animator. ... Disneyland is a theme park at Disneyland Resort in Anaheim, California. ... 1955 is a common year starting on Saturday of the Gregorian calendar. ... Incorporated City in 1874. ... Chicago, colloquially known as the Second City and the Windy City, is the third-largest city in population in the United States and the largest inland city in the country. ... March 2 is the 61st day of the year in the Gregorian Calendar (62nd in leap years). ... 1960 was a leap year starting on Friday (link will take you to calendar). ... 1961 was a common year starting on Sunday (link will take you to calendar). ... For other Princetons, see Princeton. ... The 1960s, or The Sixties, in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Washington, D.C., short for the District of Columbia (also known as the the District or, historically, the Federal City) is the capital city and administrative district of the United States of America. ... Bozo the Clown is the name of a clown whose widespread syndication in early television made him the best-known clown character in the United States. ... Willard Herman Scott, Jr. ... Ronald McDonald Ronald McDonald is an advertising mascot created in 1963, to promote the McDonalds fast-food restaurant chain. ... McDonaldland is a fictional place used in marketing for McDonalds to young audiences. ... 1963 was a common year starting on Tuesday (link will take you to calendar). ... The Filet-O-Fish is a fish sandwich sold by McDonalds since 1963, due to the Catholic practice of not eating meat on Fridays. ... Cincinnati, Ohio viewed from the SW, across the Ohio River from Kentucky. ... The Roman Catholic Church, most often spoken of simply as the Catholic Church, is the largest Christian church, with over one billion members. ... Abstinence is the act or habit of refraining from some tempting activity, usually sex, but also other activities such as alcohol or food consumption. ... Gortons of Gloucester is a subsidiary of the Japanese seafood conglomerate Nippon Suisan Kaisha, Ltd. ... 1967 was a common year starting on Sunday of the Gregorian calendar. ... Richmond is an incorporated city on the Pacific coast of British Columbia, Canada. ... Jules Hardouin-Mansart, marble bust by Jean-Louis Lemoyne: a full-dress Baroque portrait bust demonstrates that the Kings architect is no mere craftsman Jules Hardouin-Mansart (Paris, April 16, 1646 – Marly, France, May 11, 1708) was a French architect whose work is generally considered to be the apex... 1968 was a leap year starting on Monday (the link is to a full 1968 calendar). ... McDonalds Big Mac The Big Mac is a type of hamburger sold since 1968 by the McDonalds chain of fast food restaurants. ... The name Big Boy has been applied to several different things: The Union Pacific Big Boy steam locomotive The Bobs Big Boy restaurant. ... 1970 was a common year starting on Thursday. ... 1968 was a leap year starting on Monday (the link is to a full 1968 calendar). ... 1971 is a common year starting on Friday (click for link to calendar). ... The coat of arms of Sydney Sydney Harbour looking south from the vicinity of the Sydney Harbour Bridge towards the CBD skyline; the Opera House is visible in the background on the left. ... Yagoona is a suburb of Sydney, Australia. ... The river Zaan Zaanstad (population: 139,774 in 2004) is a municipality in the north-western Netherlands, in the province of North Holland. ... Amsterdam Location Country The Netherlands Province North Holland Population 739,295 (1 January 2005) Coordinates 4°89E - 52°37N Website www. ... Who they own Europe Ahold Czech Republic A.S. Ahold Polska - (Poland) Ahold Retail Slovakia k. ... McDonalds Nederland Zaandam File links The following pages link to this file: McDonalds Corporation ... McDonalds Nederland Zaandam File links The following pages link to this file: McDonalds Corporation ... A typical mug of lager beer, showing the golden colour of the beer and the foamy head floating on top. ... This article provides extensive lists of events and significant personalities of the 1970s. ... 1973 was a common year starting on Monday. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ... 1974 is a common year starting on Tuesday (click on link for calendar). ... October 12 is the 285th day of the year in the Gregorian calendar (286th in leap years). ... Woolwich (pronounced Woolitch) is a town in south-east London, England in the London Borough of Greenwich, on the south side of the River Thames, though the tiny exclave of North Woolwich (which is now part of the London Borough of Newham) is on the north side of the river. ... St. ... 1975 was a common year starting on Wednesday (the link is to a full 1975 calendar). ... 1979 is a common year starting on Monday. ... Happy Meal logo, English Happy Meal logo, Japanese Happy Meal logo, Spanish A Happy Meal is a meal specially tailored for children, sold at McDonalds since 1979. ... 1979 is a common year starting on Monday. ... City motto: – City proper (commune) Région Alsace Département Bas-Rhin (67) Mayor Fabienne Keller (UMP) (since 2001) Area 78. ... 1980 is a leap year starting on Tuesday. ... Chicken McNuggets are one of the most popular trademark items of the McDonalds resturaunt chain. ... 1983 is a common year starting on Saturday of the Gregorian calendar. ... The Chicken McNugget is a fast-food product offered by world-chain McDonalds, originally introduced in 1983. ... 1984 is a leap year starting on Sunday of the Gregorian calendar. ... July 18 is the 199th day (200th in leap years) of the year in the Gregorian Calendar, with 166 days remaining. ... James Oliver Huberty was the perpetrator of the July 18, 1984 McDonalds massacre in San Ysidro, California, USA. Huberty was veteran of the Vietnam War and worked for 14 years as a welder in Massillon, Ohio. ... San Ysidro is a community within the city of San Diego, California. ... State nickname: The Golden State Other U.S. States Capital Sacramento Largest city Los Angeles Governor Arnold Schwarzenegger (R) Official languages English Area 410,000 km² (3rd)  - Land 404,298 km²  - Water 20,047 km² (4. ... The McDonalds massacre (aka McMurder) was an incident of mass murder at a McDonalds restaurant in San Ysidro, California (a suburb of San Diego), United States, on July 18, 1984. ... The Games of the XXIII Olympiad were held in 1984 in Los Angeles, United States. ... During the Cold War, the Eastern Bloc (or Soviet Bloc) comprised the following Central and Eastern European countries: Bulgaria, Romania, Hungary, East Germany, Poland, Albania (until the early 1960s, see below), the Soviet Union, and Czechoslovakia. ... 1985 is a common year starting on Tuesday of the Gregorian calendar. ... Bolzano (Italian) or Bozen (German) is a town in the Trentino-Upper Adige (It. ... City motto: Senatus Populusque Romanus – SPQR (The Senate and the People of Rome) Founded 21 April 753 BC mythical, 1st millennium BC Region Latium Mayor Walter Veltroni (Democratici di Sinistra) Area  - City Proper  1290 km² Population  - City (2004)  - Metropolitan  - Density (city proper) 2,546,807 almost 4,000,000 1... 1988 is a leap year starting on a Friday of the Gregorian calendar. ... Communism - Wikipedia /**/ @import /w/skins-1. ... GY Gy or gy may stand for: gray (unit) for absorbed dose of radiation (Gy) Guyana (ISO country code) Gy, Switzerland, a village in the canton of Geneva in Switzerland Gy, a commune in the Haute-Saône département in France 1 gigayear (1 billion years) (the preferred symbol is Ga... Belgrade (Serbian, Београд, Beograd   listen? also known in Hungarian as Nándorfehérvár), is the capital of Serbia since 1404, Serbia and Montenegro (2003–Present) and Yugoslavia (1918–2003). ... Yugoslavia (Jugoslavija in all south Slavic languages) is a term used for three separate but successive political entities that existed during most of the 20th century on the Balkan Peninsula in Europe. ... 1990 is a common year starting on Monday of the Gregorian calendar. ... January 31 is the 31st day of the year in the Gregorian Calendar. ... Saint Basils Cathedral and Spasskaya Tower of Moscow Kremlin at Red Square. ... 1997 Russian Federation one rouble coin. ... 1992 is a leap year starting on Wednesday of the Gregorian calendar. ... Stella Liebeck v. ... Evolution of a 2nd degree burn — One hour Evolution of a 2nd degree burn — One day Evolution of a 2nd degree burn — two days This article describes a type of injury. ... Stella Liebeck v. ... 1995 was a common year starting on Sunday of the Gregorian calendar. ... In financial markets, market impact is the effect that a market participant has when it buys or sells an asset. ... 1997 is a common year starting on Wednesday of the Gregorian calendar. ... Helen Steel and David Morris, the defendants in the McLibel case, at the launch of McSpotlight. ... A Pyrrhic victory (pronounced pirric) is a victory which is won at too great a cost for the victor. ... 1999 is a common year starting on Friday of the Common Era, and was designated the International Year of Older Persons by the United Nations. ... Marx is a common German surname. ... José Bové (born June 11, 1953) is a French farmer, anarcho-syndicalist, member of the anti-globalisation movement, and spokesperson for Via Campesina. ... A hormone (from Greek horman - to set in motion) is a chemical messenger from one cell (or group of cells) to another. ... Roquefort can have one of several meanings: Roquefort cheese Roquefort, the mouse in Disneys The Aristocats Roquefort is the name or part of the name of several communes in France: Roquefort, in the Gers département Roquefort, in the Landes département Roquefort, in the Lot-et-Garonne département Roquefort-de... This article is about the year 2000. ... Eric Schlosser is an American journalist and author. ... Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by Eric Schlosser which examines the fast food industry in the United States. ... 2001: A Space Odyssey. ... Official FBI Seal The Federal Bureau of Investigation (FBI) is a Federal police force which is the principal investigative arm of the United States Department of Justice (DOJ). ... Happy Meal logo, English Happy Meal logo, Japanese Happy Meal logo, Spanish A Happy Meal is a meal specially tailored for children, sold at McDonalds since 1979. ... 2002 is a common year starting on Tuesday of the Gregorian calendar. ... 2003 is a common year starting on Wednesday of the Gregorian calendar. ... im lovin it is the English name for an international branding campaign by McDonalds Corporation. ... 2004 is a leap year starting on Thursday of the Gregorian calendar. ... Morgan Spurlock Morgan Spurlock (born November 7, 1970) is an American independent film director and screenwriter, known for the documentary film Super Size Me, and related book Dont Eat This Book: Fast Food and the Supersizing of America, in which he featured the ill-health effects of McDonalds food. ... Super Size Me movie poster. ... Documentary film is a broad category of cinematic expression united by the intent to remain factual or non-fictional. ... 2005 is a common year starting on Saturday of the Gregorian calendar and is the current year. ...

Challenges

Drive-through window in Oregon

As the world's largest restaurant chain, McDonald's is a target for criticism. Even though its foreign franchise locations are usually locally owned and use locally-produced foods, the company is seen as a symbol of American domination of economic resources. Urban legends about the company and its food abound and it is often the target of unusual lawsuits. drive-thru pickup window at mcdonalds File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... drive-thru pickup window at mcdonalds File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ...

However, McDonald's has modified its products to cater for local tastes, not least in countries that have special dietary laws. In Muslim countries like Malaysia, bacon is not served in McDonald's burgers or in its breakfast menu, as pork is haraam, or not permissible under Islamic dietary law. In Israel, the nature of kosher dietary laws, forbidding the mixture of meat and dairy products, means that cheeseburgers are not popular among Jewish customers; furthermore, all meat not prepared in a certain manner is considered unkosher by strict observers of the dietary laws. McDonald's has taken steps to cater to Jewish customers by opening kosher McDonald's in Jerusalem and Buenos Aires and by offering a 'Passover Bun' for the eight-day period in which practicing Jews abstain from leavened bread. In India, the fact that Hinduism forbids the eating of beef prompted McDonald's to use lamb instead. Vegetarian burgers are offered wherever there is a significant demand, including India and much of Western Europe. A Muslim (Arabic: مسلم) is a believer in or follower of Islam. ... Haraam is an Arabic word, used in Islam to refer to anything that is prohibited by the faith. ... The circled U indicates that this can of tuna is certified kosher by the Union of Orthodox Congregations. ... Jerusalem (31°46′ N 35°14′ E; Hebrew: יְרוּשָׁלַיִם Yerushalayim; Arabic: القدس al-Quds; see also names of Jerusalem) is an ancient Middle Eastern city of key importance to the religions of Judaism, Christianity, and Islam. ... Buenos Aires (Good Airs in Spanish, originally meaning Fair Winds) is the capital of Argentina and its largest city and port, as well as one of the largest cities in South America. ... Passover, also known as Pesach or Pesah (פסח pesaḥ), is a Holy Day, observed by several religions, beginning on the evening of the 14th day of Nisan and lasting seven days (in Israel and among some liberal Diaspora Jews, and eight days among other Diaspora Jews) that commemorates the exodus and... Hinduism (सनातन धर्म; also known as Sanātana Dharma, and Vaidika-Dharma ) is a worldwide tradition that encompasses several religions and ideologies. ... A lamb being bottle fed Lamb A lamb is a young sheep. ... For animals adapted to eat primarily plants, sometimes referred to as vegetarian animals, see Herbivore. ... Western Europe is distinguished from Eastern Europe by differences of history and culture rather than by geography. ...

Soft drinks on offer also vary from country to country, with local brands available on tap alongside Coca-Cola, Fanta, etc. For example, Irn-Bru in Scotland and Guarana in Brazil are more popular in those countries than the leading international brands. For a time, British outlets offered "McDonald's Cola" rather than Coca-Cola, for legal reasons. The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... 3 cans of Fanta Fanta is a soft drink currently produced by The Coca-Cola Company. ... Irn Bru Irn Bru is the most popular caffeinated soft drink in Scotland. ... Scotland (Alba in Scottish Gaelic) is a country in northwest Europe and a constituent nation of the United Kingdom. ... Binomial name Paullinia cupana Kunth Guarana or Guaraná (pronounced gwa-ra-naa), Paullinia cupana (syn. ...

McDonald's went head-to-head with small Perth, Australia based burger restaurant Retro Betty's in 2005. Retro Betty's specialises in healthy natural burgers 'made like your Mum does' with 'meat and three veges in a bun'. Retro Betty was able to compete again the huge McDonald's corporation and its founder Michael Wiss has become something of a legend amongst antiglobalisation advocates. As a direct result of Retro Betty and the documentary film "Super Size Me" by Morgan Spurlock, McDonald's began to explore 'healthy options' as part of their menu. Retro Bettys, founded by Tasmanian born Michael Wiss, (with a background in fitness and nutrition and a former Australian body building champion), is a Australian Burger Cafe chain. ... Retro Bettys, founded by Tasmanian born Michael Wiss, (with a background in fitness and nutrition and a former Australian body building champion), is a Australian Burger Cafe chain. ... Retro Bettys, founded by Tasmanian born Michael Wiss, (with a background in fitness and nutrition and a former Australian body building champion), is a Australian Burger Cafe chain. ... Michael Wiss is the Tasmanian born proponent of Anti-globalization. ... Retro Bettys, founded by Tasmanian born Michael Wiss, (with a background in fitness and nutrition and a former Australian body building champion), is a Australian Burger Cafe chain. ... Super Size Me movie poster. ... Morgan Spurlock Morgan Spurlock (born November 7, 1970) is an American independent film director and screenwriter, known for the documentary film Super Size Me, and related book Dont Eat This Book: Fast Food and the Supersizing of America, in which he featured the ill-health effects of McDonalds food. ...

Criticism

An anti-McDonald's leafletting campaign in front of the restaurant in Leicester Square, London in 2004

As the world's largest fast-food company, McDonald's has been the target of criticism for allegations of exploitation of entry-level workers, ecological damage caused by agricultural production and industrial processing of its products, selling unhealthy food, production of packaging waste, exploitative advertising (especially targeted at children, minorities, and low-income people), and contributing to suffering and exploitation of livestock. McDonald's' historic tendency towards promoting high-calorie foods such as French fries has earned it the nickname "the starchy arches". Download high resolution version (1760x1168, 589 KB)an anti-McDonalds leafletting campaign in front of the McDonalds restaurant in Leicester Square, London, during the European Social Forum season, 16 October 2004. ... Download high resolution version (1760x1168, 589 KB)an anti-McDonalds leafletting campaign in front of the McDonalds restaurant in Leicester Square, London, during the European Social Forum season, 16 October 2004. ... For details on the adjacent London Underground station, see Leicester Square tube station Leicester Square in 1750, looking north. ... 2004 is a leap year starting on Thursday of the Gregorian calendar. ... Fried fish and chips Hamburger Döner kebab Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... An entry-level job is a job that requires very little skill and knowledge and is generally of a low pay. ... Ecological health or ecological integrity or ecological damage is used to refer to symptoms of an ecosystems pending loss of carrying capacity, ability to perform natures services, or pending ecocide due to cumulative causes such as pollution. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Sheep are commonly bred as livestock. ... French fries (or french-fried potatoes, or simply fries) are pieces of potato that have been deep-fried. ...

In the high profile McLibel Trial, McDonald's took two anti-McDonald's campaigners, Helen Steel and Dave Morris, to court for a trial lasting two and a half years—the longest in English legal history and part of a 20-year battle—after the pair distributed leaflets critical of the company in London's streets. McDonald's won the case in the U.K. High Court, and were awarded £60,000 damages, which later was reduced to £40,000 by the Court of Appeal. Steel and Morris then made a separate but related claim against the U.K. Government in the European Court of Human Rights, claiming that the lack of access to legal aid and the heavy burden of proof that lay with them to prove their claims (rather than McDonald's, the claimants, having to prove that the claims were false) under U.K. libel law breached the right to a fair trial and freedom of expression. The ECHR ruled against the U.K. Government, which subsequently introduced legislation to change the libel laws to remedy the defects highlighted by the ECHR judgment. Steel and Morris claim not to have paid any of the damages, and report that McDonald's has not pursued them for the money. The suit created a great deal of bad publicity for the company despite the fact that the majority of the leaflet's claims were found false by the judge in his summary. For more information, see McLibel case. St. ... European Court of Human Rights building in Strasbourg The European Court of Human Rights often referred to informally as the Strasbourg Court, was created to systematise the hearing of human rights complaints from Council of Europe member states. ... In general Most liberal democracies consider that it is necessary to provide some level of legal aid to persons otherwise unable to afford legal representation. ... Burden of proof is the obligation to prove allegations which are presented in a legal action. ... The plaintiff, claimant, or complainant is the party initiating a lawsuit, (also known as an action). ... The Right to a fair trial is an essential right in all countries respecting the rule of law. ... Freedom of speech is the right to freely say what one pleases, as well as the related right to hear what others have stated. ... Legislation refers 1. ... In English and American law, and systems based on them, libel and slander are two forms of defamation (or defamation of character), which is the tort or delict of making a false statement of fact that injures someones reputation. ... Helen Steel and David Morris, the defendants in the McLibel case, at the launch of McSpotlight. ...

McDonald's has also been criticized for its approach to preserving its image and copyrights--in one case suing a Scottish cafe owner called McDonald for infringement of the name McDonald's, even though the business in question was a family business dating back well over a century. In another case, McDonald's enjoined the creator of Ronald McDonald from performing as, or displaying the likeness of, the character in any form. McDonald's also replaced the performer who portrayed Ronald in the first three television ads (Willard Scott, a former Bozo) that featured Ronald McDonald. In South Africa, however, McDonald's had to battle against the country's trademark laws, which stated that a registered trademark had to be used within a certain period of time. This resulted in a local company announcing plans to launch its own fast-food chain using the McDonald's name, although the South African High Court eventually ruled in McDonald's' favor. Ronald McDonald Ronald McDonald is an advertising mascot created in 1963, to promote the McDonalds fast-food restaurant chain. ... Willard Herman Scott, Jr. ... Bozo the Clown is the name of a clown whose widespread syndication in early television made him the best-known clown character in the United States. ...

I'm lovin' it by Justin Timberlake, is a song that was heard on McDonald's commercials.

Love ko 'to by Jasmine Trias, is the Philippine version/song that was heard on McDonald's commercials.

In June 2004, the UK's Private Eye reported that McDonald's was handing out meal vouchers, balloons, and toys to children in pediatric wards. This was especially controversial as the report was made within weeks of a British Government report stating that the present generation may be the first to die before their parents due to spiraling obesity in the British population. A McDonalds in San Jose, Costa Rica File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... A McDonalds in San Jose, Costa Rica File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... im lovin it is the English name for an international branding campaign by McDonalds Corporation. ... Justin Timberlake Justin Randall Timberlake (born January 31, 1981 in Memphis, Tennessee) is an American singer who came to fame as a vocalist in the pop band *NSYNC. Timberlake gained some notoriety for baring the breast of Janet Jackson during the 2004 Superbowl halftime show. ... Image File history File links File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Jasmine Trias on the cover of her self-titled debut album; in stores July 12 Jasmine Soriano Trias (born 3 November 1986) is an American singer and entertainer who rose to fame as the third place finalist on the third season of American Idol, a talent-based reality program broadcast... 2004 : January - February - March - April - May - June - July - August - September - October - November - December See also: June 2004 in sports Deaths in June • 28 Anthony Buckeridge • 26 Naomi Shemer • 26 Yash Johar • 22 Bob Bemer • 22 Thomas Gold • 22 Francisco Ortiz Franco • 16 Thanom Kittikachorn • 10 Ray Charles • 5 Ronald Reagan... March 4, 2005 cover of Private Eye; this is a typical example of the magazines front cover. ... Pediatrics - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... The United Kingdom is a unitary state and a democratic constitutional monarchy. ...

In 2004, Morgan Spurlock's documentary film Super Size Me produced negative publicity for McDonald's, with allegations that McDonald's food was contributing heavily to the [4] epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers. Subsequent to the showing of the film at the Sundance Film Festival, but before its cinematic release, McDonald's phased out its Supersize meal option and began offering several healthier menu items, though no link to the film was cited in this decision. They also began a practice of putting all nutritional information for all menu items in light grey small print on the reverse of their tray liners. Morgan Spurlock Morgan Spurlock (born November 7, 1970) is an American independent film director and screenwriter, known for the documentary film Super Size Me, and related book Dont Eat This Book: Fast Food and the Supersizing of America, in which he featured the ill-health effects of McDonalds food. ... Documentary film is a broad category of cinematic expression united by the intent to remain factual or non-fictional. ... Super Size Me movie poster. ... The Sundance Film Festival is a film festival in the United States, and ranks amongst the top five events of its type in the world. ... Small print refers to the practice of including necessary legal terms or phrases in small writing on commercial or contractual documents. ...

The book Fast Food Nation also doles out scathing criticism of McDonald's' business practices. Among the critiques are allegations that McDonald's (along with other companies within the fast-food industry) uses its political influence to increase their own profits at the expense of the health of the nation and the social conditions of its workers. While the book does mention other fast-food chains, it focuses primarily on McDonald's. Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by Eric Schlosser which examines the fast food industry in the United States. ...

In 2003