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Encyclopedia > McDonald's TV campaigns and slogans

There have been many McDonald's TV campaigns and slogans over the years, and they are one of the most prevalent fast food advertisers. McDonald's Canada's Corporate website says that the commercial campaigns have always focused on the "overall McDonald's experience", rather than just product. The purpose of the image has always been "portraying warmth and a real slice of every day life." Its TV ads, showing various people engaging in popular activities, usually reflect the season and time period. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Braun HF 1, Germany, 1958 OT-1471 Belweder, Poland, 1957 Television is a telecommunication system for broadcasting and receiving moving pictures and sound over a distance. ... Look up Slogan in Wiktionary, the free dictionary. ... Fast food advertising is the promotion of fast food products and ventures through a variety of media. ... A website (or Web site) is a collection of web pages, typically common to a particular domain name or subdomain on the World Wide Web on the Internet. ...


The campaign that really took off and achieved market differentiation was "You Deserve a Break Today" (a song sometimes incorrectly attributed to a young Barry Manilow [1]). McDonald's had begun converting its stores from the traditional "drive-in look" that their store featured (as with most other hamburger places) to the "restaurant look" and an expanded menu. In this famous TV ad, there was almost no mention of food. Instead, the ad featured an all-male McDonald's cleaning crew, singing after-hours about their individual tasks, and emphasizing that "at McDonald's it's clean!" just before launching into the dynamic, almost operatic chorus: "You...de...serve...a...break...to...day / So...get...up...and get...a...way... / To McDo...nald's / McDO...NALD's!" Barry Manilow (born June 17, 1943[1] in Brooklyn, New York) is an American singer and songwriter best known for his hit recordings I Write The Songs, Mandy and Copacabana (At The Copa). He has sold more than 75 million records worldwide. ...


Slogans Past and Present

Here is a table containing past and present McDonald's slogans:

McDonald's Slogans
Year Introduced Slogan
1960s Look for the Golden Arches
1967 McDonald's is Your Kind of Place
1971 You Deserve a Break Today
1975 We Do it All for You
1975 Two all beef patties special sauce lettuce
cheese pickles onions on a sesame seed bun
1976 You, You're The One
1977 You'll enjoy the difference (In UK)
1979 Nobody Can Do It Like McDonald's Can
1980 You Deserve a Break Today
1981 Nobody Makes Your Day Like McDonald's Can
1983 McDonald's and You
1984 It's a Good Time for the Great Taste of McDonald's
1985 It's Mac Tonight
1988 Good Time, Great Taste, (That's Why This is Our Place)
Late 1980s Theres nothing quite like a McDonald's
1990 Food, Folks and Fun
1991 McDonald's Today
1992 It's Mac Time (Australia only)
1992 What You Want is What You Get
1993 There's Nothing Quite Like a McDonald's (United Kingdom)
1993 Do You Believe in Magic?
1994 Make every day a McDonald's Day (South Africa only)
1995 Have You Had your Break Today?
1997 My McDonald's
1997 Did Somebody Say McDonald's?
1997 Enjoy More (United Kingdom)
1998 Only McDonald's (Australia only)
1990s A Visit To McDonald's Makes Your Day (United Kingdom)
1990s McDonald's - It Can Happen (United States)
Late 1990s Livet har sina goda stunder (Life has its good moments, Sweden)
2000 We Love to See/Make You Smile
2000 Put a Smile On
2000 Gek op Mac (Crazy about Mac, only in the Netherlands)
2001 There's a little McDonald's in Everyone (Canada only)
2001 Things that make you go 'mmm' (Australia, UK and New Zealand)
2002 Every time a good time
2003 i'm lovin' it (the Justin Timberlake slogan song)
2005 Feed Your Inner Child (an advertisement shown in Australia showed various adults freezing and having child versions coming out of them)
The current slogan for McDonald's now is "i'm lovin' it" preceded by a short a cappella musical signature, "ba da ba ba ba..I'm lovin' it".

This article or section does not cite its references or sources. ... im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ... Justin Randall Timberlake (born January 31, 1981) is a two-time Grammy Award-winning American pop/R&B singer, and actor. ... im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ...

"One gigantic cornucopia of awesomeness"

In a recent McDonald's television commercial, Canada's Cape Breton Islander, Randy Conrad, stated that a McDonald's Turkey BLT is "one gigantic cornucopia of awesomeness" leading to his becoming a local celebrity. Randy Conrad is a New Waterford, Nova Scotia law student and former McDonalds employee who became the subject of national fame in Canada, following his appearance in a McDonalds television commercial. ... For other uses, see Cornucopia (disambiguation). ...


See Also


im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ... From left to right: Hamburglar, Ronald McDonald, Grimace and Birdie the Early Bird (as they appeared in a series of commercials for McDonalds). ... Listen to this article · (info) This audio file was created from an article revision dated 2006-01-14, and may not reflect subsequent edits to the article. ... Mac Tonight was a mascot introduced by McDonalds restaraunts in 1983. ...

McDonald's
People: Dick and Mac McDonald | Ray Kroc
Ralph Alvarez | Fred L. Turner | Jim Skinner | George Cohon | Don Gorske | Michael R. Quinlan | Joan B. Kroc

Foods: Menu items | Arch Deluxe | Big Mac | Big N' Tasty | Big Xtra | Chicken McNuggets | Chicken Selects | Filet-O-Fish | Happy Meal | Lean Beef Burger | McChicken | McDLT | McDonald's Fruit and Walnut Salad | McFlurry | McRib | Mighty Kids Meal | Quarter Pounder | Shamrock Shake | Special sauce | Egg McMuffin | McGriddle McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Richard Dick McDonald (February 16, 1909 – July 14, 1998) and Maurice Mac McDonald (November 26, 1902 – December 1971) were two early American fast food pioneers, originally from New Hampshire, who established the first McDonalds restaurant in 1940. ... Ray Kroc: American entrepeneur. ... Ralph Alvarez (born 1951 in Cuba) is a Cuban-American businessman and the current President and COO of McDonalds. ... Fred L. Turner was one of the first employees of McDonalds in 1956. ... Jim Skinner is the Vice Chairman, Chief Executive Officer and Chairman of the Executive Committee of McDonalds Corporation. ... George A. Cohon, O.C., O.Ont. ... Donald Gorske of Fond du Lac, Wisconsin, is a Big Mac enthusiast who has eaten over 20,000 Big Mac cheeseburgers in his lifetime, winning a place in the 2005 Guinness Book of Records in the process. ... Michael R. Quinlan is a graduate of Loyola University Chicago and became the chairman of the McDonalds Corporation. ... Joan Beverly Kroc (née Mansfield) (August 27, 1928, St. ... In 1948, McDonalds original restaurant in San Bernardino, California served only hamburgers, milkshakes, and french fries. ... The Arch Deluxe was a hamburger created and marketed by McDonalds with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. ... The Big Mac is a type of hamburger, a signature sandwich sold by the McDonalds chain of fast-food restaurants since 1968, made with two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ... The Big N Tasty is a McDonalds fast food hamburger introduced in several U.S. cities in 1996 and nationwide on February 16, 2001 with NBA Superstar Kobe Bryant featured in the advertising campaign. ... The Big Xtra is a McDonalds fast food sandwich that was released in 1999 and became a regular menu item until replaced in 2001 by the smaller Big N Tasty. ... McDonalds Chicken McNuggets Chicken McNuggets (established 1983) are a fast-food product offered by the restaurant chain McDonalds. ... Chicken Selects are McDonalds menu item. ... The Filet-O-Fish is a fish sandwich sold by McDonalds since 1963. ... Happy Meal logo, English Happy Meal logo, Japanese. ... Lean Beef Burger is a hamburger that is a healthy alternative to McDonalds regular menu. ... McChicken sold in India (Note the sesame seed bun)  It should be possible to replace this fair use image with a freely licensed one. ... The McDLT (McDonalds Lettuce and Tomato) was a hamburger product based on a novel form of packaging. ... The fruit and walnut salad is a fruit dish sold in US branches of global fast-food chain McDonalds. ... McDonalds McFlurry A McFlurry is a brand of flavored ice cream distributed by McDonalds restaurants. ... This article or section does not cite its references or sources. ... The Mighty Kids Meal is a meal from McDonalds designed for preteens, who are older than those who might eat a Happy Meal, but still not hungry enough to eat from the full menu. ... A Quarter Pounder is a McDonalds hamburger made from approximately 1/4 pound (4 ounces or 114 grams) of beef, weighed before cooking. ... The Shamrock Shake is a seasonal dessert sold at select McDonalds fast-food franchises during March, to commemorate St. ... Special sauce is the informal name given to the variation of Thousand Island dressing used in the McDonalds Big Mac hamburger. ... The Egg McMuffin, introduced in 1973 by operator Herb Peterson in Santa Barbara, California, is the brand name for a breakfast sandwich available at McDonalds consisting of a slice of canadian bacon, a poached egg, and a slice of cheese on an English muffin. ... The McGriddle is the brand name for a breakfast sandwich available at McDonalds in Canada and the United States. ...


Characters: Ronald McDonald | Mayor McCheese | Birdie the Early Bird | Hamburglar | Grimace | Captain Crook | Big Mac | Fry Guys/Fry Kids | Uncle O'Grimacey | Mac Tonight Listen to this article · (info) This audio file was created from an article revision dated 2006-01-14, and may not reflect subsequent edits to the article. ... Mayor McCheese is the mayor of the fictional McDonaldland, created for an advertising narrative for the McDonalds fast food chain. ... Birdie the Early Bird Birdie the Early Bird is one of the McDonaldland characters used to promote McDonalds Corporations restaurants. ... The Hamburglar circa 1970s The Hamburglar circa 1980s The Hamburglar circa 2003 The Hamburglar is a fictional character used in marketing campaigns for McDonalds restaurants. ... Grimace Grimace is a fictional character who is part of the marketing campaign of McDonalds. ... Captain Crook is a fictional character who was used in marketing for McDonalds Restaurants from 1971. ... In addition to McDonalds signature sandwich, Big Mac was the name of a character in McDonaldland, the fictional world created as an advertising campaign for McDonalds. ... The Fry Kids are McDonaldland characters used to promote McDonalds restaurants. ... Uncle OGrimacey Uncle OGrimacey is a character of the fictional McDonaldland, created for an advertising narrative of the McDonalds fast-food restaurant chain both in celebration of St. ... Mac Tonight was a mascot introduced by McDonalds restaraunts in 1983. ...


Places: Countries with McDonald's franchises | McDonaldland | The Hamburger Patch | McDonald's Museum | Ronald McDonald House | Hamburger University | Rock & Roll McDonald's Countries with McDonalds stores McDonalds is one of the most successful restaurant franchisers in the world, with locations in over 100 countries and territories. ... From left to right: Hamburglar, Ronald McDonald, Grimace and Birdie the Early Bird (as they appeared in a series of commercials for McDonalds). ... The hamburger patch was the term for the fictional gap in McDonalds hamburger expenditure. ... The McDonalds Museum is located near the site of the former McDonalds restaurant in Des Plaines, Illinois opened by Ray Kroc in 1955, which the company usually refers to as The Original McDonalds. ... Parker Anderson-Stanley, four, visits with Olympic gold-medalist Cassie Campbell at Ronald McDonald House Southern Alberta in Calgary on Saturday, 2006-01-14. ... Hamburger University is a 130,000 square foot (12,000 m²) training facility of McDonalds Corporation, located in Oak Brook, Illinois, a suburb of Chicago. ... The Original Rock N Roll McDonalds or The Rock & Roll McDonalds is one of the most famous and busiest McDonalds locations in the world. ...


Other: History | TV campaigns and slogans | Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. | McDonald's Menu Song | i'm lovin' it | Fast Food Nation | Super Size Me | Golden Arches | The Wacky Adventures of Ronald McDonald | Legal cases | McDonaldization | M.C. Kids video game | Global Gladiators | McDonald's Monopoly | Supersize | Urban legends This is a timeline of the history of McDonalds. ... This article or section does not cite its references or sources. ... The McDonalds Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989. ... im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ... Fast Food Nation, paperback edition Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. ... Super Size Me is a 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ... Golden Arches, the McDonalds logo The Golden Arches are the famous symbol of McDonalds, a fast-food hamburger chain based in Oak Brook, Illinois, USA. They were introduced in 1953, when Dick and Mac McDonald began franchising their company, as part of the standard building design: a pair... The Wacky Adventures of Ronald McDonald was a series of retail animated video features produced by Klasky-Csupo for the McDonalds hamburger chain. ... McDonalds has been involved in a number of lawsuits and other legal cases the course of the fast food chains 66-year history. ... McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. ... M.C. Kids is the title of a video game released for the Nintendo Entertainment System by Virgin Interactive during 1991 in Europe (where it was called McDonald Land), and in February of 1992 in the United States. ... Global Gladiators (or alternatively Mick and Mack: Global Gladiators) is a platform game released for the Sega Master System and Sega Genesis. ... The McDonalds Monopoly game is a sweepstakes advertising promotion of McDonalds and Hasbro that has been offered in the United States, Canada and Australia. ... Supersize was a trademark that referred to the largest portion size available in meals offered by McDonalds. ... Golden Arches, the McDonalds logo. ...


  Results from FactBites:
 
McDonald's (5982 words)
McDonald's won the case in the U.K. High Court, and were awarded £60,000 damages, which later was reduced to £40,000 by the Court of Appeal.
In July 2001, McDonald's was fined £12,400 by Surrey magistrates for illegally employing and over-working child labor in one of its London restaurants.
McDonald's recently won a contract with the Illinois Tollway to place restaurants in renovated oases, many of which are located over the tollways.
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