McVitie's is a biscuitbrand owned by United Biscuits. Its first major biscuit was the McVitie's Digestive, the first ever digestive biscuit created by a new young employee, Alexander Grant in 1839. The name was derived from its high content of baking soda as an aid to food digestion. McVities Logo File links The following pages link to this file: McVities Categories: Logos ... A biscuit is a type of food. ... This article is about the concept in marketing. ... United Biscuits is a European food manufacturer, owned by Finalrealm, a syndicate including Cinven and Kraft. ... A digestive biscuit is a semi-sweet biscuit known for its qualities that enable it to be easily digested. ... 1839 was a common year starting on Tuesday (see link for calendar). ...
The McVitie's Chocolate Digestive was created in 1925. Over 71 million packets of McVitie's Chocolate Digestives are eaten in the United Kingdom each year (52 biscuits per second). Hobnobs were launched in 1985 and a milk chocolate variant followed in 1987. The chocolate digestive is a British delicacy, originally produced by McVities in 1925. ... 1925 was a common year starting on Thursday (link will take you to calendar). ... 1985 is a common year starting on Tuesday of the Gregorian calendar. ... Chocolate block in melted chocolate Chocolate is a common ingredient in many kinds of sweets—one of the most popular in the world. ... 1987 is a common year starting on Thursday of the Gregorian calendar. ...
Some of McVitie's products were rebranded McV in 2002. The logo recently changed to a restyled version of McVitie's instead of McV, as shown on the top-right of this page. 2002 is a common year starting on Tuesday of the Gregorian calendar. ...
External links
McVitie's at United Biscuits corporate website (http://www.unitedbiscuits.com/80256C1A0047922E/vWeb/pcTSTT5EPGEC)
Both biscuits are pictured alongside with the McVities at the bottom.
The McVities is noticeably darker brown, which is most probably due to the inclusion of molasses as opposed to Griffins use of brown sugar in their recipe.
The pattern of cracks on top of the biscuits is also distinct and different, with the McVities displaying a little calm zone in the center and the Griffins having a more homogenous distribution.
McVitie’s first foray into the blending of biscuit and chocolate resulted in the Homewheat Chocolate Digestivebrand (now simply known as McVitie’s Chocolate Digestive) in1925.
Over 71 million packets of McVitie’s Chocolate Digestives are eaten in the UK each year – that’s an astounding 52 biscuits per second.
In 2005 the new range of McVitie’s Cookies were launched with chocolate chip ‘n’ chunk, hazelnut choc chip and chunk and white choc chip and chunk variants.
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