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Media Markt is a German chain of stores selling consumer electronics with numerous branches throughout Europe. It is Europe's largest retailer of consumer electronics. Consumer electronics is electronic equipment intended for use by everyday people. ...
World map showing Europe A satellite composite image of Europe Europe is one of the seven traditional continents of the Earth. ...
Media Markt was founded by entrepreneurs Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals. The first store opened on 29 November 1979 in Munich. November 29 is the 333rd (in leap years the 334th) day of the year in the Gregorian Calendar. ...
For the Smashing Pumpkins song, see 1979 (song). ...
Munich: Frauenkirche and Town Hall steeple Munich: St. ...
Today, it is owned by MediaSaturn Holding, which also owns the rival Saturn chain of electronics and media stores. MediaSaturnHolding in turn is owned by the German retail company METRO AG. Saturn is a German chain of electronics stores, now found in several European countries. ...
METRO AG Logo METRO AG is a diversified retail and wholesale/cash and carry group based in Germany. ...
Advertising
Media Markt is known in Germany for its humorous, but sometimes crude, advertising campaigns; for example, the slogan "Laßt euch nicht verarschen" ("Don't let them make an ass of you"). Wikibooks has more about this subject: Marketing Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. ...
Media Markt's main slogan "Ich bin doch nicht blöd" (I am not stupid) has been translated into the languages of the other countries where the company operates:
Catalan can refer to: Catalan people Catalan language An inhabitant of Catalonia A Catalan speaker, whether or not from Catalonia proper (see Catalan Countries). ...
Basque (native name: Euskara) is the language spoken by the Basque people who inhabit the Pyrenees in North-Central Spain and the adjoining region of South-Western France. ...
2006 World Cup advertising campaign Prior to the 2006 World Cup, Media Markt launched a campaign, claiming to be the "best fan supplier" ("Bester Fanausrüster"), with commercials showing international football fans shopping at Media Markt, showing exaggerated stereotypes of the participating countries, and making fun of the Austrian team, which did not qualify. This included a French seductress, Dutch fans smoking marijuana in caravans, or a Saudi haggling - to pay more. Germans fans were portrayed with big bellies, asking for refrigerators to keep their beer cool, rather than looking for a new TV set. Qualifying countries Italian team celebrating the cup July. ...
A Cannabis sativa plant The drug cannabis, also called marijuana, is produced from parts of the cannabis plant, primarily the cured flowers and gathered trichomes of the female plant. ...
An additional series of ads, promoting a rebate of 10 euros for each goals Germany scores (except penalty shoot-outs), showed international soccer fans begging the Germans to score as many goals as possible - against their own team.
When the Netherlands were eliminated, Media Markt used a quote from a 1970s show featuring the late Rudi Carrell, a Dutchman who was a TV celebrity in Germany, to express Schadenfreude. A World Cup trophy is shown to grieving Dutch fans in their caravan with the comment "This would have been your prize!". Rudi Carrell (December 19, 1934 in Alkmaar, Netherlands — July 7, 2006 in Bremen, Germany), born Rudolf Wijbrand Kesselaar, was a Dutch entertainer. ...
Look up Schadenfreude in Wiktionary, the free dictionary. ...
The World Cup is a small gold trophy representing the hopes and ambitions of every footballing nation on earth. ...
Polish advertising controversy In March 2006, the "Poland version" showed moustache-wearing Polish customers praising the shop for "prices deep like Polish soul" before hugging the German sales managers, which looked rather uncomfortable in the bear hugs. Afterwards, one of the Germans pointed out that his watch was still there, and that "The Pole is an honest person, after all". Then, the three men are shown to be missing their trousers.[1]
This commercial caused a scandal in Poland, for the widely known German stereotype of Poles being thieves. Media Markt argued that the advertisements also made fun of other national clichés, including Germans, and none of the other clichés were perceived as negative towards the people they presented. Its aim was to exaggerate the cliché of the Polish thief to dismiss it as unjustified prejudice, Media Markt claimed. [2]
The store apologised and withdrew the advert after their Polish branch asked to do so, following protests in Poland, a call from the Polish embassy in Berlin and protests from German Polonia. Polonia is the Latin name for Poland. ...
Store ownership Media Markt has an unusual approach to store ownership. Every store is owned 10% by the store manager. Not only that but the store manager has broad discretion as to the products he or she stocks. Some believe that this is one of the keys to their success - the local manager feels truly empowered and so is much more committed to the success of the store than someone working as a corporate minion.
See also German humour is for linguistic reasons quite different from British humour. ...
FNAC (originally Fédération Nationale dAchats pour Cadres, or National Purchasing Federation for Employees) is the largest French retailer of cultural and consumer electronics products: books, CDs and DVDs, computer software and hardware, television sets, cameras, etc. ...
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