Media multitasking involves using TV, the Web, radio, telephone, print, or any other media in conjunction with another. Also referred to as "simulataneous media use," this behavior has emerged as increasingly common, especicially among younger media users, and had gained significant attention in media usage measurement, especially as a new opportunity for cross-media advertising. See TV (disambiguation) for other uses and Television (band) for the rock band European networks National In much of Europe television broadcasting has historically been state dominated, rather than commercially organised, although commercial stations have grown in number recently. ... Graphic representation of the world wide web around Wikipedia The World Wide Web (WWW, or simply Web) is an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URI). ... The telephone or phone (Greek: tele = far away and phone = voice) is a telecommunications device which is used to transmit and receive sound (most commonly voice and speech) across distance. ... Printing is an industrial process for reproducing copies of texts and images, typically with ink on paper using a printing press. ...

Much of this multitasking is not inherently coupled or coordinated except by the user. For example a user may be surfing the Web, using e-mail, or talking on the phone while watching TV. More directly coordinated forms of media multitasking are emerging in the form of "coactive media" and particulary "coactive TV." Coactive TV refers to the multitasking use of both television and other interactive media, such as the Internet (the Web, etc. ...