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Encyclopedia > Metlink
Metlink Victoria Proprietary Limited
Type Private
Founded 2003
Headquarters Melbourne, Australia
Area served Metropolitan Melbourne
Industry Public transport
Website www.metlinkmelbourne.com.au
This article is about the Melbourne public transport network. The same name is also used for public transport in Wellington.

Metlink is the marketing name and umbrella brand for all public transport operators' in Melbourne, Australia. It was preceded by by the Public Transport Corporation. Image File history File links Metlink_Logo. ... A private company is a company that is independently owned. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre. ... Bangkok Skytrain. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Public transport in Wellington, the capital of New Zealand, is well developed compared to other parts of the country. ... For the magazine, see Marketing (magazine). ... Bangkok Skytrain. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre. ... The Public Transport Corporation was a State Government of Victoria owned corporate body that operated passenger and freight trains, trams and bus services in Victoria, Australia. ...

Metlink signage colour coded by transport mode
Metlink signage colour coded by transport mode
Former Transport Minister Peter Batchelor shows new Metlink signage.

Contents

Image File history File links Metadata No higher resolution available. ... Image File history File links Metadata No higher resolution available. ... new signs at Flinders St This work is copyrighted. ... new signs at Flinders St This work is copyrighted. ... Peter Batchelor (born 1950) is an Australian politician. ...

Introduction

Upon the introduction of the Metlink brand in 2003, railway stations, tram and bus stops throughout Melbourne began to receive new Metlink-branded signage,[1] designed to replace the inconsistent signage previously used by the various (some now defunct) public transport operators. [2][3] Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ... Passengers bustle around the typical grand edifice of Londons Broad Street station in 1865. ... This article refers to public transport vehicles running on rails. ... “Autobus” redirects here. ...


Under the new branding, railway station signage and timetables are colour-coded blue, tram stop signs and timetables are green, and the bus network is orange. Additionally, the regional train network is colour-coded purple.


As well as re-branding the network, the Metlink initiative was introduced to better integrate the three modes of transport, and to provide passengers with more information about connecting services.


The scheme has been criticised by some in that it is seen as an inappropriate priority, with some commuters arguing that consistent signage and information are of lower importance than other problems facing Melbourne's public transport networks, such as increased staffing and network expansion.[4]


Future role

During the re-privatization of Melbourne's public transport system in April, 2004, the Metlink brand was applied to a new company whose role is to cover several minor functions previously performed by the State Government and the franchise operators. Its ownership was then handed over to the two remaining major operators - Yarra Trams and Connex Melbourne. While they do not have a controlling interest, representatives of the Bus Association of Victoria and V/Line have input into Metlink. This article does not adequately cite its references or sources. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... In law, an exclusive right is the power or right to perform an action in relation to an object or other thing which others cannnot perform. ... Yarra Trams is a tram operating company in Melbourne, Australia. ... Connex Melbourne is a private company which operates suburban trains in the city of Melbourne, Victoria, Australia on behalf of the State Government of Victoria. ... V/Line is a regional passenger train and coach service in Victoria, Australia. ...


These new Metlink responsibilities included the Revenue Clearing House, the passenger information website (formerly Victrip), the 131 638 (131 MET) telephone service and the Met Shop. It also includes a new Master Style Guide for timetables, maps and other customer information, to tie these in with the graphic design style of the new signage.


Metlink also continues as a marketing entity, and it has released several TV ads. However, this is not an exclusive arrangement, as a separate set of TV ads was produced by Connex (featuring Sheena Easton and a trainload of passengers singing her 1980 hit Morning Train (9 to 5)) during April and May 2004. In mid 2005 Connex launched another independent print & TV advertising campaign, this time focusing on its safety initiatives, and featuring Humpty Dumpty. In 2006, Connex launched a TV campaign Don't Hold Others Back focusing on encouraging courtesy on the Melbourne Rail Network. Connex Melbourne is a private company which operates suburban trains in the city of Melbourne, Victoria, Australia on behalf of the State Government of Victoria. ... Sheena Easton (born Sheena Shirley Orr on April 27, 1959, Bellshill, North Lanarkshire, Scotland) is a Scottish Grammy Award-winning pop singer and theatre & television actress. ... 9 to 5, with text and lyrics by Florrie Palmer is the title of a popular song recorded by Sheena Easton in 1980, becoming her first major hit. ... This article is about the nursery rhyme. ... Dont Hold Others Back is an advertisement created by Connex Melbourne to encourage courtesy on the Melbourne Rail Network (Metlink) by implying that delays to a train which causes delays on the network are caused by people holding the doors open for other people, standing near the doorway when...


Metlink has also been active in encouraging use of 'value Metcards' (pre-purchased multi-trip and periodical tickets) and is known for running a "humorous" campaign called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring musical comedian Frank Woodley, to promote improvements in bus services. [5] The 3 line version of the BATBYGOBSTOPL acronym BATBYGOBSTOPL is a 13 letter acronym used in Melbourne, Australia. ... This article does not cite any references or sources. ...


Viclink

Victoria's regional bus and rail services will at some future date be brought under a similar brand to Metlink named Viclink. Signage upgrades at regional railway stations have started from October 2006. [6] Image File history File links No higher resolution available. ... For other uses, see October (disambiguation). ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


See also

Melbourne, capital city of the State of Victoria, Australia, has a long history of railway development. ...

Refenreces

  1. ^ The Age: 'Transport goes back to the future' - June 10 2003
  2. ^ The Age: 'Metlink brand cleans up public transport's image' - July 25, 2005
  3. ^ The Age: 'Can't find platform 4, Flinders Street? Try Warrandyte' - October 25, 2004
  4. ^ The Age Blogs: comment by Andrew S on November 7, 2005 9:00 PM
  5. ^ Metlink highly recommends you get on the bus
  6. ^ Railpage: Viclinking V/Line Stations

External links

  • Official Metlink website
  • Official Viclink website
  • BATBYGOBSTOPL Metlink website

  Results from FactBites:
 
Metlink brand cleans up public transport's image - Creative & Media (705 words)
Mr Cornwell said Metlink was born from the desperate need to get the private systems to talk to one another as well as to convert about 80,000 signs around Melbourne.
Adding to the complexity was the fact it is one of the few systems in the world that incorporates three types of travel - train, tram and bus - with a ferry system for the Docklands on the way.
The true worth of Metlink may not be known for years, and its effectiveness is bound to be clouded by the imminent overhaul of the electronic ticketing system.
Metlink - Wikipedia, the free encyclopedia (599 words)
Metlink is the marketing name of the public transport network of Melbourne, Australia.
As well as re-branding the network, the Metlink initiative was introduced to better integrate the three modes of transport, and to provide commuters with more information about connecting services.
During the re-privatization of Melbourne's Public Transport system in April, 2004, the Metlink brand was applied to a new company whose role is to cover several minor functions previously performed by the State Government and the Franchise operators.
  More results at FactBites »


 

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