The Midlands in Tasmania refers to the relatively flat, dry agricultural area between Launceston and Hobart, so named because it covers most of the middle of these two cities. Its name is probably also influenced from the Midlands in the United Kingdom.
The midlands of Tasmania are famed for their agricultural and heritage values, while the central highlands is renowned for its beautiful isolated wilderness value.
Midlands sheep grazing properties are famous for superfine Merino wool, often attracting world-record bids at auction.
The Tasmanian midlands are traversed by the Midlands Highway, the main road artery connecting the cities of Hobart and Launceston.
Midlands Seed Ltd (Tasmania) was established in 2004, with the appointment of Andrew Doyle as a full time Field Representative based in Launceston.
Its parent company, Midlands Seed Ltd (NZ) was established in 1990, and a combination of technical expertise, innovation and a confidence in R and D investment has contributed to a highly successful business venture.
Midlands Seed Ltd (Tasmania) is first and foremost a seed production company, with the majority of its contracted area being in high performing pea varieties and proprietary white clover cultivars.
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