Miller Lite is a popular pilsner-style beer sold by Miller Brewing Company of Milwaukee, Wisconsin, United States with a 4.2% ABV. Sibling beers include Miller Genuine Draft and Miller High Life. Image File history File links MillerLite. ... Pilsener or pilsner is a type of lager beer. ... For other uses, see Beer (disambiguation). ... Miller Brewing Company is the second largest American beermaker and is based in Milwaukee. ... For other places with the same name, see Milwaukee (disambiguation). ... Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ... Miller Genuine Draft is one of three main beers produced by Miller Brewing Company. ... Miller Brewing is a large American beermaker based in Milwaukee. ...

History

Essentially the first mainstream light beer, Miller Lite has a colorful history. After its first inception as "Gablinger's Diet Beer," which was created in 1967 by Joseph L. Owades, a biochemist working for New York's Rheingold Brewery,^[1]. The recipe was literally given, by the inventor of the light beer process, to one of Miller's competing breweries, Chicago's Meister Brau, which came out with the Meister Brau "Lite" brand in the late 1960s. When Miller acquired Meister Brau's labels the recipe was reformulated and relaunched as "Lite Beer from Miller" in 1975, and heavily marketed using masculine pro sports players and other macho figures of the day in an effort to sell to the key beer-drinking male demographic. Miller's approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, especially Anheuser-Busch with its heavily advertised Bud Light in 1982, which eventually overtook Lite in 1994. In 1992 light beer became the biggest domestic beer in America. Light beer refers to beer which is reduced in alcohol content, or in calories, compared to regular beers. ... For other uses, see Chicago (disambiguation). ... The 1960s decade refers to the years from the beginning of 1960 to the end of 1969. ... Budweiser, sometimes referred to as Bud, is a global pale lager brand owned by the St. ... Light beer refers to beer which is reduced in alcohol content, or in calories, compared to regular beers. ...

Awards

Miller Lite won the World Beer Cup's gold medal for Best American-Style Light Lager in 1996, 1998, 2002, and most recently, in 2006. Lite also won the Great American Beer Festival's silver medal in 2003 in the same category.^[2]

Product information

Miller Lite at one point contained several ingredients not normally found in beer, including manufactured chemical additives. The Center for Science in the Public Interest reported in 1982 that Miller Lite contained propylene glycol alginate (a seaweed extract), water, barley malt, corn syrup, chemically modified hops extracts, yeast, amyloglucosidase, carbon dioxide, papain enzyme, liquid sugar, potassium metabisulfite, and Emka malt (a food coloring).^[3] Today, the company claims their beverage contains water, corn syrup, malted barley, and hops. The references in this article would be clearer with a different and/or consistent style of citation, footnoting or external linking. ... Propylene glycol, also known as 1,2-propanediol, is an organic compound (a diol alcohol), usually a tasteless, odorless, and colorless clear oily liquid that is hygroscopic and miscible with water, acetone, and chloroform. ... Amylase is the name given to glycoside hydrolase enzymes that break down starch. ... Papain is a protease enzyme (EC 3. ... Potassium metabisulfite, Potassium pyrosulfite, K-meta, or the active ingredient in Cambden tablets. ...

Per 12 ounce serving, Miller Lite contains:

• 3.2 grams of carbohydrates
• 96 calories
• 4.2% ABV
• 0.9 grams of protein

Advertising

Miller Lite is known for its long-running "Great Taste...Less Filling!" advertising campaign, which was ranked by Advertising Age magazine as the 8th best advertising campaign in history. In the prime of the campaign, television commercials typically portrayed a Miller Lite drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always a shouting match, and blows were never thrown. The campaign was developed by the ad agency, McCann-Erickson Worldwide.^[4] An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... Advertising Age is a magazine, chronicling trends in advertisement. ... An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. ...

As part of this campaign, Miller Brewing ran a series of highly distinctive television commercials in the winter of 1993–1994 showing several fictitious "extreme sports" such as "Wiener Dog Drag Racing" (which featured two wiener dogs facing each other at a drag racing strip), "Sumo High Dive" (which depicted a Japanese sumo wrestler diving off a platform) and "The Miss Perfect Face-Off" (which featured beauty pageant contestants playing ice hockey). The tag line that followed was, "If you can combine great taste with less filling, you can combine anything." The dachshund is a short-legged, elongated dog breed of the hound family. ... Dachshund (or wiener dog) racing is a controversial, yet popular sporting event, primarily found in North America. ... The Japanese (日本人, Nihon-jin) are the native people of the Japanese Archipelago. ... For other uses, see Sumo (disambiguation). ... A beauty contest, or beauty pageant, is a competition between people, based largely, though not always entirely, on the beauty of their physical appearance. ... Ice hockey, known simply as hockey in areas where it is more common than field hockey, is a team sport played on ice. ...

In 1996, Miller Lite ran the "Life Is Good" campaign, which showed Miller Lite drinkers' aspirational transition to more fun via a Miller Lite bottle tap, like "Beach Rewind," where three guys on a beach admired three beautiful women walking by, and could rewind, and enjoy, the scene repeatedly. The campaign was developed by Leo Burnett Company, and received the American Marketing Association EFFIE award for outstanding advertising effectiveness. The campaign included celebrities such as Larry Bird, Keith Jackson, and Richard Karn. http://findarticles.com/p/articles/mi_m3469/is_11_51/ai_61622724

Starting on January 12, 1997, a series of surreal Miller Lite ads began to be produced, purportedly made by a guy named "Dick". They were hallmarked as such either at the beginning or the end of the commercial. Such commercials include one where a middle-aged guy sees the message "twist to open" on a Miller Lite bottlecap, and he proceeds to do the Twist.^[5] is the 12th day of the year in the Gregorian calendar. ... For the band, see 1997 (band). ... The Twist was a rock and roll dance popular in the early 1960s and also the name of the song that originated it. ...

In 2002, "Catfight", another high-profile commercial in the long-running "Great Taste...Less Filling" campaign, was denounced by critics as depicting women as sexual objects.^[6] The subject of this article may not satisfy the notability guideline or one of the following guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines. ...

In 2006, Miller Lite had an advertising campaign called Man Laws featuring celebrities that include actor Burt Reynolds, professional wrestler Triple H, comedian Eddie Griffin, and former American football player Jerome Bettis. The celebrities and along with other actors were in a "Men of the Square Table", a group meeting where they discuss different situations that should be included in the "Man Laws". The ads were developed by the ad agency, Crispin Porter + Bogusky/Miami, and were directed by comedy film director Peter Farrelly.^[7] Man Laws (Men of the Square Table) are a series of beer commercials for Miller Lite, inspired by the unwritten codes by which men live. ... Burton Leon Reynolds, Jr. ... Paul Michael Levesque[4] (born July 27, 1969)[4] is an American professional wrestler, better known by the ring name Triple H, an abbreviation of his former Hunter Hearst Helmsley moniker. ... Eddie Griffin (July 15, 1968) is an American comedian and television/film actor. ... Jerome Abram Bettis, nicknamed The Bus (born February 16, 1972), is a former American football halfback for the NFLs Los Angeles/St. ... Man Laws (Men of the Square Table) are a series of beer commercials for Miller Lite, inspired by the unwritten codes by which men live. ... Crispin Porter + Bogusky is a Miami-based advertising agency. ... Peter Farrelly is a screenwriter, producer, director and novelist from Cumberland, Rhode Island. ...

In the sport of NASCAR, Miller beer began advertising their Miller Genuine Draft beer on the #27 Pontiac of Rusty Wallace (later #2). Wallace switched to a Ford in 1994, and Miller switched their sponsorship to Miller Lite a couple years later in 1997. That sponsorship continues to this day, now on the #2 Dodge, driven by Kurt Busch, after Wallace retired in 2005. Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... Miller Genuine Draft is one of three main beers produced by Miller Brewing Company. ... This article is about Pontiac automobiles; for the Native American leader, see Chief Pontiac, for other uses see the Pontiac (disambiguation). ... Rusty Wallace on his way to his 55th and final victory in the 2004 Advance Auto Parts 500 at Martinsville Speedway. ... Ford may mean a number of things: A ford is a river crossing. ... For other uses, see Dodge (disambiguation). ... Kurt Thomas Busch (born August 4, 1978 in Las Vegas, Nevada) is a NASCAR driver. ...

References

• Important dates in the history of Miller Brewing Co. San Antonio Express-News.
• About Miller Lite

External links

• Official Miller Lite website
• Video of the Wiener Dog Drag Racing commercial from 1993 courtesy of Wiener Takes All
• Wiener Takes All: A Dogumentary at the Internet Movie Database
• Men of The Square Table