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Mind share is the amount of attention required by something and the time spent thinking about something. It can also refer to the development of consumer awareness about a specific product or brand in hopes that they will buy the product or brand. One of the main objectives of advertising and promotion is to establish what is called mind share, or share of mind. Image File history File links Information. ... Commercialism redirects here. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ...

When people think of examples of a type or category of product, they think of a limited list (referred to as an evoked set). Any product included in an evoked set has mind share. For example, if one is considering purchasing a college education, one has several thousand colleges to choose from. However one's evoked set, those that are actually considered, will probably be limited to about ten. Of these ten, the colleges that one is most familiar with will have the greatest proportion of one's mind share. Marketers try to maximize their product's share. Mind share can be established to a greater or lesser degree depending on market segment. Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. ...

A similar concept is top of mind. The more easily one remembers a brand, the closer it is to the top of one's mind. This implies that one has not forgotten or buried the information.

Dominant mind share

A brand may achieve dominant mind share when it is associated with a whole category of products, but has not necessarily become a generic term for these products. For example, Kleenex may sometimes be used to describe any facial tissue product, but retains it status as a proprietary trademark. In Asia, Tupperware is often used to describe any sort of food container. A brand is a name, logo, slogan, and/or design scheme associated with a product or service. ... A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for a particular class of product or service. ... Kleenex logo This article is about the Kleenex brand. ... A box of tissues Another Box of Tissues. ... A trademark or trade mark[1] is a distinctive sign of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities. ... Tupperware logo Tupperware small storage box Tupperware is the brand name of a home products line that includes preparation, storage, and serving products for kitchen and home. ...

Other examples include Hoover, which has long been synonymous with vacuum cleaners; Dyson, which subsequently achieved similar status with a more sophisticated model of vacuum cleaner; and the internet search engine provided by Google, from which the term "googling" was derived to describe the act of "on line searching". The name Hoover can refer to: Herbert Hoover, 31st President of the United States, mining engineer J. Edgar Hoover, chief of the Federal Bureau of Investigation for 48 years Lou Henry Hoover, wife of President Herbert Hoover M. Herbert Hoover, an Ohio politician Bob Hoover, legendary airshow and test pilot... Regular vacuum cleaner for home use. ... DC07 Dyson Vacuum cleaner DC14 low reach Dyson Vacuum cleaner Dyson is a British company best known for producing a popular vacuum cleaner that uses cyclonic separation. ... Google, Inc. ... Look up google in Wiktionary, the free dictionary. ...

A trademark with dominant mind share may also be known as a genericized trademark. However, where the mark becomes the generic term for a product, it no longer has mind share because consumers do not associate it with a specific business. Classic examples include aspirin, escalator and mimeograph (see genericised trademark for more). A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for a particular class of product or service. ... Aspirin, or acetylsalicylic acid (IPA: ), (acetosal) is a drug in the family of salicylates, often used as an analgesic (to relieve minor aches and pains), antipyretic (to reduce fever), and as an anti-inflammatory. ... Escalators at Canary Wharf, London. ... Mimeograph machine The Mimeograph machine (commonly abbreviated to Mimeo), or stencil duplicator was a printing machine that was far cheaper per copy than any other process in runs of several hundred to several thousand copies. ... A genericized trademark (Commonwealth English genericised trade mark), sometimes known as a generic trade mark, generic descriptor or proprietary eponym, is a trademark or brand name which is often used as the colloquial description for a particular type of product or service as a result of widespread popular or cultural...

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Mindshare is a concept of contributing the idea by a group of people of same mind set up.In India a group of young IT engineers started a software development organisation for the service of the NGO's.Where all of the young stars work together for the development of various useful software and supply through out the world to the NGO sector using the concept shared by the whole team. I am really very happy to note that the meaning of the name they have choosen is 100% right for the purpose.

In this reference I like to invite you all if you want any type of support you need for the development of software of any suggestion required related to any software and the mindshare software consultancy will be happy to serve you in any part of the world. Contact address:mindshare@vsnl.net.Thanks D.Bhatta.

See also

• advertising
• promotion
• marketing
• genericized trademark

Commercialism redirects here. ... Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four aspects of marketing. ... Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... A genericized trademark, generic trade mark, generic descriptor, or proprietary eponym, is a trademark or brand name which has become the colloquial or generic description for a particular class of product or service. ...

Alternative usage

In popular lexicon, a group of people who operate with a great deal of synergy can be thought of as having a mind share. This is the ideal state of a group. Synergy or synergism (from the Greek synergos, συνεργός meaning working together, circa 1660) refers to the phenomenon in which two or more discrete influences or agents acting together create an effect greater than that predicted by knowing only the separate effects of the individual agents. ...