Mobile phone content advertising is the promotion of ring tones, games and other mobile phone services. Such services are usually subscription-based and use the short message service (SMS) system to join up to them. The advertising and sale of ring tones in particular has seen a massive growth in recent years, with some commercial breaks, particularly on music television channels, being dominated by such adverts. Advertising in newspapers and magazines has also become popular. Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... A ring tone is the sound made by a telephone to indicate an incoming call. ... The subscription business model is a business model that has long been used by magazines and record clubs, but the application of this model is spreading. ... A received SMS being announced on a Nokia phone. ... A collection of magazines A magazine is a periodical publication containing a variety of articles on various subjects. ...

History

The Crazy Frog is the most successful ring tone of all time following a large-scale advertising campaign.

The first easily-customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default. These were often replaced by a persons name or a small symbol. Image File history File links This is a copyrighted image that has been released by a company or organisation to promote their works in the media. ... Image File history File links This is a copyrighted image that has been released by a company or organisation to promote their works in the media. ... Crazy Frog advert produced by German based mobile phone content distributor, Jamba! GmbH Crazy Frog is the marketing title of a ring tone based on The Annoying Thing, a computer animation created by Erik Wernquist. ... A ring tone is the sound made by a telephone to indicate an incoming call. ... Advertising campaign is series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... An operator logo is a logo which appears on the status screen of a mobile phone. ... Something which is monochromatic has a single color. ... A mobile network operator (also mobile phone operator, cellular operator or wireless carrier) is a telephone company that provides phone services for mobile phone subscribers. ... Vodafones corporate logo is the outline of a SIM card Vodafone is a multinational mobile phone operator with headquarters in Newbury, Berkshire, United Kingdom and Düsseldorf, Germany. ...

As handset manufacturers introduced better ring tones and audio capabilities the ring tones became the most common method of customising the phone. Web sites containing ring tones of popular songs and tunes started appearing, with many of them providing the service free of charge and with little or no advertising at all – their popularity grew mainly through word of mouth. However, these sites soon started charging a small fee for the privilege. The next step was to advertise these services. A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ... Word of mouth is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. ...

Some companies started large mass media campaigns to advertise the fact that they had the latest tunes and largest collections of ring tones. One of the largest-scale campaigns was done by the Jamster! company, leading to much controversy and the massively popular Crazy Frog. Mass media is the term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). ... Advertising campaign is series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... Jamster! is a mobile phone content provider. ... Crazy Frog advert produced by German based mobile phone content distributor, Jamba! GmbH Crazy Frog is the marketing title of a ring tone based on The Annoying Thing, a computer animation created by Erik Wernquist. ...

External links

• "A Frog's Tale that spawned viewer outrage" at the ASA (UK)
• "TV viewers driven crazy by frog ringtone ad" at Scotsman.com
• "Irritating Crazy Frog edges out 'offensive' KFC to be most written about ad" at BrandRepublic.com