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Encyclopedia > Mountain Dew

Product logo
Mountain Dew

Type Citrus soft drink
Manufacturer PepsiCo, Inc.
Country of origin Flag of United States United States
Introduced 1964 (nation-wide)
Variants Diet Mountain Dew
Caffeine Free Diet Mountain Dew
Caffeine Free Mountain Dew
Mountain Dew Code Red
Diet Mountain Dew Code Red
Mountain Dew LiveWire
Mountain Dew Pitch Black
Mountain Dew Pitch Black II
Mountain Dew Baja Blast
Mountain Dew MDX
Mountain Dew AMP

Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. The main formula was invented in Marion, Virginia, named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948, then by the Minges family in Fayetteville, North Carolina and across the United States in 1964. [1] When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque. Image File history File links Mountaindew. ... This article does not cite any references or sources. ... Species & major hybrids Species Citrus aurantifolia - Key lime Citrus maxima - Pomelo Citrus medica - Citron Citrus reticulata - Mandarin & Tangerine Major hybrids Citrus ×sinensis - Sweet Orange Citrus ×aurantium - Bitter Orange Citrus ×paradisi - Grapefruit Citrus ×limon - Lemon Citrus ×limonia - Rangpur lime Citrus ×latifolia - Persian lime See also main text for other hybrids Citrus... A soft drink is a drink that contains no alcohol. ... PepsiCo, Inc. ... Image File history File links This is a lossless scalable vector image. ... 1964 (MCMLXIV) was a leap year starting on Wednesday (the link is to a full 1964 calendar). ... LiveWire is an alternative orange-flavored Mountain Dew produced and distributed by PepsiCo. ... Mountain Dew MDX is an energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand. ... AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. ... Caffeine is a xanthine alkaloid compound that acts as a stimulant in humans. ... Species & major hybrids Species Citrus aurantifolia - Key lime Citrus maxima - Pomelo Citrus medica - Citron Citrus reticulata - Mandarin & Tangerine Major hybrids Citrus ×sinensis - Sweet Orange Citrus ×aurantium - Bitter Orange Citrus ×paradisi - Grapefruit Citrus ×limon - Lemon Citrus ×limonia - Rangpur lime Citrus ×latifolia - Persian lime See also main text for other hybrids Citrus... A soft drink is a drink that contains no alcohol. ... PepsiCo, Inc. ... Marion is a town in Smyth County, Virginia, United States. ... Johnson City is a city in Washington County, Tennessee; however a small part of the city is located within Sullivan County, Tennessee, to the northeast and Carter County, Tennessee, to the southeast. ... Nickname: Location within the U.S. State of Tennessee. ...

Contents

Ingredients

Mountain Dew lists its ingredients as:

Mountain Dew (and its energy drink counterpart known as AMP) often incurs the disapproval of some health experts [2] due to its relatively high caffeine content for a soft drink (or energy drink), despite the fact that typical brewed coffee has a much higher caffeine dosage for equal volume. However, Mountain Dew marketed in Australia and Canada (see Dew Fuel/Mountain Dew Energy varieties below) — as well as several U.S. states — has no caffeine added at all (Health Canada states that caffeine can't be in non-cola food products[3]). Nevertheless, Mountain Dew contains tartrazine (“FD&C Yellow No. 5” in the US), which could lead to allergic reactions in some people. This has also led to a false urban legend that the Yellow No. 5 in Mountain Dew reduces the sperm count of male drinkers. [4] Mountain Dew, like many citrus flavored sodas, contains citric acid and sodium benzoate. Effervescence from soda. ... High fructose corn syrup (HFCS) refers to a group of corn syrups which have undergone enzymatic processing in order to increase their fructose content and are then mixed with pure corn syrup (100% glucose) to reach their final form. ... Orange juice is sometimes artificially colored to match the color of orange rinds. ... Citric acid is a weak organic acid found in citrus fruits. ... Sodium benzoate (E211), also called benzoate of soda, has chemical formula C6H5COONa. ... Caffeine is a xanthine alkaloid compound that acts as a stimulant in humans. ... Sodium citrate is the sodium salt of citric acid with the chemical formula of Na3C6H5O7. ... Acacia senegal plant from Koehlers Medicinal-Plants 1887 Gum arabic, a natural gum also called gum acacia, is a substance that is taken from two sub-Saharan species of the acacia tree, Acacia senegal and Acacia seyal. ... Erythorbic acid or erythorbate formerly known as isoascorbic acid and D-araboascorbic acid is a stereoisomer of ascorbic acid. ... Ethylenediaminetetraacetic acid A chelating agent for metallic ions, abbreviated EDTA. The structural formula is shown below. ... Brominated vegetable oil (BVO) is vegetable oil that has had atoms of the element bromine bonded to it. ... Tartrazine (otherwise known as E102 or FD&C Yellow 5) is a synthetic yellow azo dye found in fruit squash, fruit cordial, coloured fizzy drinks, instant puddings, cake mixes, custard powder, soups, sauces, ice cream, ice lollies, sweets, chewing gum, marzipan, jam, jelly, marmalade, mustard, yogurt and many convenience foods... Caffeine is a xanthine alkaloid compound that acts as a stimulant in humans. ... Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  Politics Portal      A U.S. state is any one of the fifty subnational entities of the... sex Canada (French: Santé Canada) is the department of the government of Canada with responsibility for national public health. ... Chemical structure of tartrazine, C16H9N4Na3O9S2 Space-filling model of tartrazine - the sodium ions are shown in purple. ... The United States Federal Food, Drug, and Cosmetic Act (abbreviated as FFDCA, FDCA, or FD&C), is a set of laws passed by Congress in 1938 giving authority to the Food and Drug Administration (FDA) to oversee the safety of food, drugs, and cosmetics. ... ‹ The template below (Taginfo) is being considered for deletion. ... An urban legend or urban myth is similar to a modern folklore consisting of stories often thought to be factual by those circulating them. ... The sperm count is a measure of fertility in a man. ... Citric acid is a weak organic acid found in citrus fruits. ... Sodium benzoate (E211), also called benzoate of soda, has chemical formula C6H5COONa. ...


Recent reports to the Food and Drug Administration indicate that some soft drinks (especially of the diet variety) may contain high levels of benzene that are above the FDA's limit for public drinking water. [5] The source of the benzene appears to be from a reaction of ascorbic acid or erythorbic acid, and sodium benzoate. Mountain Dew contains erythorbic acid and sodium benzoate. However, calcium disodium EDTA and sugars have been shown to inhibit benzene creation, and Mountain Dew has not been found to have toxic levels of benzene; though benzene is present in the drink. There has been a call, recently, for soft drink companies to address the toxic chemical reaction that takes place in many similar beverages. [6] hi “FDA” redirects here. ... Benzene is an organic chemical compound with the formula C6H6. ... This article deals with the molecular aspects of ascorbic acid. ... Erythorbic acid or erythorbate formerly known as isoascorbic acid and D-araboascorbic acid is a stereoisomer of ascorbic acid. ... Sodium benzoate (E211), also called benzoate of soda, has chemical formula C6H5COONa. ... Toxic redirects here, but this is also the name of a song by Britney Spears; see Toxic (song) Look up toxic and toxicity in Wiktionary, the free dictionary. ... Vapours of hydrogen chloride in a beaker and ammonia in a test tube meet to form a cloud of a new substance, ammonium chloride A chemical reaction is a process that results in the interconversion of chemical substances. ...


Diet Mountain Dew contains aspartame. Mountain Dew's brominated vegetable oil (BVO) is another source of contention. More than 100 countries ban BVO for its adverse health effects. However, the exact quantity of bromine put into fat cells from BVO is questioned. Aspartame (or APM) (IPA: ) is the name for an artificial, non-saccharide sweetener, aspartyl-phenylalanine-1-methyl ester; i. ... Brominated vegetable oil (BVO) is vegetable oil that has had atoms of the element bromine bonded to it. ... General Name, Symbol, Number bromine, Br, 35 Chemical series halogens Group, Period, Block 17, 4, p Appearance gas/liquid: red-brown solid: metallic luster Atomic mass 79. ...


The drink was introduced to the UK market in the late 1990s, but was not successful and went out of production after a relatively short period.[citation needed]There were many rumors surrounding this.[citation needed] One rumor was that the drink had too much sugar, another rumor was the drink wasn't as successful as the US because it didn't have the same amount of caffeine.[citation needed] United States may refer to: Places: United States of America SS United States, the fastest ocean liner ever built. ...


Marketing and promotion

Mountain Dew advertisement in Union Square, New York City by Julian Beever.

Bascom Lamar Lunsford's original recording of "Old Mountain Dew" was used as the first advertising theme for the newly created Mountain Dew soda. Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (3264 × 2448 pixel, file size: 6. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (3264 × 2448 pixel, file size: 6. ... Union Square is the name of a neighborhood or other civic center in many cities and towns, including: Union Square in Hong Kong - site of Union Square Phase 7 Union Square in New York City Union Square in San Francisco Union Square in Seattle - site of Two Union Square Union... New York, New York and NYC redirect here. ... Julian Beever poses with his chalk art Julian Beever is an English chalk artist who has been creating chalk drawings on pavement since the mid-1990s that create the illusion of three dimensions when viewed from the right location. ... Bascom Lamar Lunsford (March 21, 1882 - September 4, 1972) was a lawyer, folklorist, and performer of traditional (folk and country) music from western North Carolina. ...


Mountain Dew was originally marketed as "zero proof moonshine" and had pictures of hillbillies on the bottle until 1973. Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used presently). ... Look up Moonshine in Wiktionary, the free dictionary. ... Hillbilly is a term referring to people who dwell in remote, rural, mountainous areas. ...


Today's target demographic is radically different. The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to outdoor activities like extreme sports and to the video game culture. [7] The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville, TN. A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. ... Extreme sports (now also known as action sports) is a general, somewhat hazily-defined term for a collection of newer sports involving adrenaline-inducing action. ... Computer and video game culture is a form of new media culture that has been influenced by computer and video games. ...


Mountain Dew is the main sponsor of the Dew Action Sports Tour extreme sports tournament and the Summer and Winter X Games. It is also the main sponsor of the Mountain Dew Vertical Challenge, a series of free races open to anyone, comprised of an East and West circuit. The Dew Action Sports Tour is an extreme sports tour francise that started in 2005. ... Extreme sports (now also known as action sports) is a general, somewhat hazily-defined term for a collection of newer sports involving adrenaline-inducing action. ... ESPN X Games logo The X Games is an annual multi-sport event with a focus on action sports. ... This article should appear in one or more categories. ...


It was also marketed in the 2007 version of Transformers (film) when the energy of the Allspark brings to life Earth technology. In this case, a Mountain Dew machine which turns into a rabid killing machine. Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Transformers is a 2007 live action film directed by Michael Bay and executive produced by Steven Spielberg, based on the Transformers franchise. ...


Varieties

An old 10 US fluid ounce Johnson City, Tennessee Mountain Dew bottle (date unknown): "It'll tickle yore innards!"
An old 10 US fluid ounce Johnson City, Tennessee Mountain Dew bottle (date unknown): "It'll tickle yore innards!"
  • Mountain Dew (1948) — Citrus flavored soda. [8] PepsiCo's original and most signature flavor in the Mountain Dew family.
    • Caffeine-Free Mountain Dew — Non-caffeinated Mountain Dew. Available throughout various parts of the United States and Canada. In Canada it is simply labeled as “Mountain Dew.” (see Dew Fuel for more information)
    • Diet Mountain Dew (1984) — No-calorie Mountain Dew. [9] Formerly known as “Sugar-Free Mountain Dew” until 1986. [10] In 2006, Diet Mountain Dew was reformulated - it is now sweetened with a blend of sucralose, aspartame, and acesulfame potassium. The previous formulation only used aspartame. The new "Tuned Up Taste" formula prompted a now defunct petition to restore the original formula by long-time Diet Mountain Dew drinkers unhappy with the change. Another site, now defunct NewDietDewIsYucky.com, featured an action list and critical commentary on the new formula. This effort's goal was the restoration of the original formula under the original label or under a new "Diet Mountain Dew Classic" (or similar) label.
      • Diet Mountain Dew Fountain — As indicated on the official Mountain Dew website, “Diet Mountain Dew Fountain is a variation of Diet Mountain Dew that uses treated water instead of carbonated water in its formula”. [11] Limited location availability.
      • Caffeine-Free Diet Mountain Dew — No-calorie, non-caffeinated Mountain Dew. Limited location availability. In Canada it is simply labeled as “Diet Mountain Dew.” (see Dew Fuel for more information)
Mountain Dew Baja Blast

Image File history File links Old en:Mountain Dew Bottle File links The following pages link to this file: Mountain Dew User:Cburnett/Images Categories: Bottles ... Image File history File links Old en:Mountain Dew Bottle File links The following pages link to this file: Mountain Dew User:Cburnett/Images Categories: Bottles ... Johnson City is a city in Washington County, Tennessee; however a small part of the city is located within Sullivan County, Tennessee, to the northeast and Carter County, Tennessee, to the southeast. ... PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. ... Sucralose is an artificial sweetener. ... Aspartame (or APM) (IPA: ) is the name for an artificial, non-saccharide sweetener, aspartyl-phenylalanine-1-methyl ester; i. ... Chemical structure of Acesulfame potassium Acesulfame potassium is a calorie-free artificial sweetener, also known as Acesulfame K or Ace K, and marketed under the trade names Sunett and Sweet One. ... Image File history File links BajaBlast1. ... Image File history File links BajaBlast1. ...

Other Mountain Dew flavors

  • Red (1988) — Fruit Mountain Dew. [12] Red was the first Mountain Dew flavor variation. No longer available.
    • Diet Red (1988) — No-calorie fruit Mountain Dew. No longer available.
  • Blue Shock (2001) — Berry-citrus flavored Mountain Dew. [13] Blue Shock failed to sell in the test market, Chicago, and was later released nationwide only in Slurpee form exclusively at 7-Eleven stores. It was there that Blue Shock made one of the most successful Slurpee flavor launches ever. When Blue Shock became unavailable it was rumored by fans at various message boards that PepsiCo had sold the recipe to Faygo and that they were marketing it as "Moon Mist Blue." Blue Shock has since been brought back for a limited time in March of 2007, once again as a Slurpee flavor exclusively at 7-Eleven stores. [14] No longer available.
  • Code Red (2001) — Cherry Mountain Dew. [15] Not the same as the original Mountain Dew Red.
    • Diet Code Red (2002) — No-calorie cherry Mountain Dew. Available in limited areas only.
  • LiveWire (2003) — Orange Mountain Dew. [16] LiveWire was at one time a limited edition flavor for Summer before becoming permanent. Available in limited areas only.
  • Pitch Black (2004) — Black grape Mountain Dew. Limited edition flavor for Halloween. No longer available.
  • Darth Dew (2005) — Tangy grape Mountain Dew Slurpee flavor that could be considered as “Pitch Black 1.5”. [18] Was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Star Wars Episode III. No longer available.
  • Pitch Black II (2005) — Sour grape Mountain Dew. Limited edition flavor for Halloween. “Sequel” to the original Pitch Black. No longer available.
  • Arctic Burst (2006) — A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. The Slurpee is blue in color and said to taste like blueberry. While the official name is "Arctic Burst", as seen on the actual Slurpee machine, [19] it has also been seen mislabeled under the name "Arctic Blast" in some official online advertisements. [20] No longer available.
  • Kryptonite Ice (2006) — A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. The Slurpee is green in color and the flavor seems to be tropical, like mango. No longer available.
Picture of an Otakon 2007 display kiosk for Mountain Dew Game Fuel that shows the release to stores on August 13, 2007.
Picture of an Otakon 2007 display kiosk for Mountain Dew Game Fuel that shows the release to stores on August 13, 2007.
  • "Game Fuel" - A limited edition Mountain Dew flavor set to be released right before the release of the Xbox 360 game Halo 3 as part of a promotion. [21] Game Fuel is set to release August 13th and Halo 3 is set to release September 25th. The color of it is orange, and it will have a citrus-cherry taste. At Otakon 2007 inside their Video Gaming Room was a Mountain Dew Game Fuel display kiosk that read "In Stores August 13th" which previously contradicts the September 2007 launch, this drink will be availible for 12 weeks starting on August 13th.
  • "Clash" - Citrus-blueberry flavored Mountain Dew currently in the test market phase. [22] It has been described as being similar to Pepsi Blue.

Nickname: Motto: “Urbs in Horto” (Latin: “City in a Garden”), “I Will” Location in the Chicago metro area and Illinois Coordinates: , Country United States State Illinois Counties Cook, DuPage Settled 1770s Incorporated March 4, 1837 Government  - Mayor Richard M. Daley (D) Area  - City  234. ... In 1967, 7-Eleven licensed the frozen carbonated beverage from the ICEE Company, and began selling the product as the Slurpee. ... 7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. ... PepsiCo, Incorporated (NYSE: PEP) is a global American beverage and snack company. ... Faygo or Faygo Pop is a soft drink brand that is popular throughout the Midwest and Mid-Atlantic regions of the United States. ... In 1967, 7-Eleven licensed the frozen carbonated beverage from the ICEE Company, and began selling the product as the Slurpee. ... 7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. ... “Cherry tree” redirects here. ... LiveWire is an alternative orange-flavored Mountain Dew produced and distributed by PepsiCo. ... Binomial name (L.) Osbeck Orange—specifically, sweet orange—refers to the citrus tree Citrus sinensis (syn. ... For other uses, see Summer (disambiguation). ... It has been suggested that Veraison be merged into this article or section. ... Halloween, or Halloween, is a tradition celebrated on the night of October 31, most notably by children dressing in costumes and going door-to-door collecting sweets, fruit, and other gifts, called most commonly trick-or-treating. ... Percentages are relative to US recommendations for adults. ... Binomial name Ananas comosus (L.) Merr. ... Yum! Brands, Inc. ... Taco Bell is a fast-food restaurant chain, and is a division of Yum! Brands, Inc. ... In 1967, 7-Eleven licensed the frozen carbonated beverage from the ICEE Company, and began selling the product as the Slurpee. ... 7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. ... Star Wars Episode III: Revenge of the Sith is the third episode of the Star Wars film series (but the sixth film to be produced), to be released on Thursday, May 19, 2005. ... Human taste sensory organs, called taste buds or gustatory calyculi, and concentrated on the upper surface of the tongue, appear to be receptive to relatively few chemical species as tastes. ... Halloween, or Halloween, is a tradition celebrated on the night of October 31, most notably by children dressing in costumes and going door-to-door collecting sweets, fruit, and other gifts, called most commonly trick-or-treating. ... This article does not cite any references or sources. ... In 1967, 7-Eleven licensed the frozen carbonated beverage from the ICEE Company, and began selling the product as the Slurpee. ... 7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. ... Superman Returns is a 2006 superhero film based on the fictional DC Comics character Superman. ... In 1967, 7-Eleven licensed the frozen carbonated beverage from the ICEE Company, and began selling the product as the Slurpee. ... 7-Eleven is an international franchiser, licensor, and operator of a chain of convenience stores. ... Superman Returns is a 2006 superhero film based on the fictional DC Comics character Superman. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (3072 × 2304 pixel, file size: 5. ... Image File history File links Metadata Size of this preview: 800 × 600 pixelsFull resolution (3072 × 2304 pixel, file size: 5. ... The Xbox 360 is the successor to Microsofts Xbox video game console, developed in cooperation with IBM, ATI, Samsung and SiS. Information on the console first came through viral marketing campaigns and it was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged... For the Nine Inch Nails release, see Head Like a Hole. ... This article does not cite any references or sources. ...

Brand portfolio

  • Mountain Dew AMP Overdrive (2007) — Cherry flavored Mountain Dew AMP. This is AMP's equivalent of Code Red.
  • Dew Fuel (2002–2007) — A caffeinated version of Mountain Dew offered in Canada. [23] Mountain Dew is not caffeinated in Canada due to Health Canada regulations [24] that only allow caffeine in 'dark-coloured' varieties of soft drinks such as cola and root beer. The reason Dew Fuel is allowed to bypass Health Canada regulations and be sold is due to the fact that it is marketed as a natural health product and not as a soft drink. It mainly replaced Canada's (Caffeine-Free) Mountain Dew on store shelves, although many places still sold both drinks. Dew Fuel was originally called “Mountain Dew Energy” until given its present name in 2006. In early 2007, Pepsi-QTG Canada cited that Dew Fuel is out of production. According to emails from Pepsi-QTG Canada's consumer relations, [25] there are currently no plans to reintroduce the product as it did not sell as well as hoped. There is no official announcement on their website, though the Dew Fuel homepage [26] has been taken down. No longer available.
    • Dew Fuel Sugar-Free (2002) - No-calorie Dew Fuel. The caffeinated version of Diet Mountain Dew offered in Canada. Was originally called “Mountain Dew Energy Sugar-Free” until 2006. No longer available.
  • Mountain Dew MDX (2005) — Mountain Dew flavored “Energy Soda.” Was code named “Mountain Dew X” during the beta test phase.
    • Sugar-Free Mountain Dew MDX (2005) — No-calorie Mountain Dew flavored “Energy Soda.”
  • Mountain Dew Sport (1990–1991) — Only test marketed in several states, as a Mountain Dew flavored sports drink. No longer available.
    • Diet Mountain Dew Sport (1990–1991) — Only test marketed in several states, as a no-calorie Mountain Dew flavored sports drink. No longer available.

AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. ... A variety of energy drinks are available; the skinny bullet can shape is popular. ... This article includes a list of works cited or a list of external links, but its sources remain unclear because it lacks in-text citations. ... AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. ... sex Canada (French: Santé Canada) is the department of the government of Canada with responsibility for national public health. ... Year 2006 (MMVI) was a common year starting on Sunday (link displays full 2006 calendar) of the Gregorian calendar. ... Mountain Dew MDX is an energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand. ... In software engineering, development stage terminology expresses how far through the development sequence things have progressed and how much further development a product may require. ... A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. ... Blueberry Smoothie from Lollicup A smoothie is a blended, chilled, sweet beverage made from fresh fruit and fruit juices which is blended with crushed ice, frozen fruit, or frozen yogurt. ... Current Official Logo. ...

Non-Pepsi bottlers

Only two non-Pepsi franchises exist in the United States for the production of Mountain Dew. At the time of Mountain Dew's acquisition by Pepsi, there were 56 franchise agreements, only 16 of which were not held by a Pepsi bottler. The two remaining agreements are permanent; however, the size of their territories are believed to be small enough to make them insignificant to Pepsi. [29]

  • West Jefferson Dr Pepper (WJDP) of West Jefferson, NC. The company does not ship outside its contracted territory, however several Web sites sell the product at a premium price. The premium price can be justified by the fact that WJDP is the last bottler in the U.S. to produce Mountain Dew with cane sugar [30] (instead of High Fructose Corn Syrup, or HFCS). WJDP is notable for producing all their non-diet products with cane sugar, most of which are Cadbury Schweppes Americas Beverages (formerly Dr Pepper/Seven Up, Inc.) products.
  • RC Cola Bottling of Winchester, Winchester, VA. The company produces Mountain Dew, but uses High Fructose Corn Syrup (HFCS) like all Pepsi bottlers.

Dr Pepper is a caramel-colored, carbonated soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. ... Species Ref: ITIS 42058 as of 2004-05-05 Sugarcane is one of six species of a tall tropical southeast Asian grass (Family Poaceae) having stout fibrous jointed stalks whose sap at one time was the primary source of sugar. ... High fructose corn syrup (HFCS) is a newer and sweeter form of corn syrup. ... Cadbury Schweppes Americas Beverages (CSAB) is a unit of Cadbury Schweppes plc that handles its parents core United States beverage business. ... Dr Pepper/Seven Up, Inc. ... R.C. Cola (or Royal Crown Cola) is a cola soft drink developed in 1905 by Columbus, Georgia pharmacist Claude A. Hatcher. ... High fructose corn syrup (HFCS) is a newer and sweeter form of corn syrup. ...

See also

References

  1. ^ http://www.dewcollector.com/articles.shtml
  2. ^ http://www.redding.com/news/2007/jan/22/too-much-caffeine-could-be-jolt-to-your-well/
  3. ^ http://lois.justice.gc.ca/en/showdoc/cr/C.R.C.-c.870/bo-ga:l_B-gb:l_16//en#anchorbo-ga:l_B-gb:l_16
  4. ^ http://www.snopes.com/medical/potables/mountaindew.asp
  5. ^ http://www.ewg.org/issues/toxics/20060404/index.php
  6. ^ http://www.cfsan.fda.gov/~dms/benzqa.html
  7. ^ http://mountaindew.com/about_dew/history/history04.php
  8. ^ http://www.mountaindew.com/about_dew/product_info/md.php
  9. ^ http://www.mountaindew.com/about_dew/product_info/dmd.php
  10. ^ http://www.usasoda.com/pepsidew.htm
  11. ^ http://www.mountaindew.com/about_dew/product_info/dmd.php
  12. ^ http://www.usasoda.com/pepsidew.htm
  13. ^ http://www.bizjournals.com/dallas/stories/2002/05/27/daily35.html
  14. ^ http://slurpee.com/
  15. ^ http://mountaindew.com/about_dew/product_info/cr.php
  16. ^ http://mountaindew.com/about_dew/product_info/lw.php
  17. ^ http://mountaindew.com/about_dew/product_info/bb.php
  18. ^ http://www.starwars.com/episode-iii/release/promo/news20050505.html
  19. ^ http://www.x-entertainment.com/updates/pics/superslurp/1.jpg
  20. ^ http://72.14.209.104/search?q=cache:WJuPKpB-0vcJ:www.dewslurpees.com/Index.aspx+www.dewslurpees.com&hl=en&ct=clnk&cd=2&gl=us
  21. ^ http://www.marketingvox.com/archives/2007/04/16/mountain-dew-to-make-halo-3-branded-beverage/
  22. ^ http://www.brinksmarket.com/dew/images/Mountain%20Dew%20Clash.jpg
  23. ^ http://www.dewfuel.ca
  24. ^ Canada Food and Drug Regulations (C.R.C., c. 870) Table VIII
  25. ^ mailto:consumerrelations@en.pepsi.ca
  26. ^ http://www.dewfuel.ca
  27. ^ http://www.mountaindew.com/about_dew/product_info/index.php
  28. ^ http://www.coldstonecreamery.com/coupons/smoothie_0607.html?sssdmh=dm24.109250
  29. ^ http://www.dewcollector.com/articles2.shtml
  30. ^ http://www.glassbottlesoda.org/bottlers/wjefferson.shtml

External links

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Mountain Dew - Uncyclopedia (925 words)
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Mountain Dew, a unique chemical, can also be used as a commercial grade lubricant, can be compressed into small cubical containers and used as a highly potent explosive, or be used as a highly potent spermacide, which is known by junior high kids all around the world, decreasing sperm counts of america's youth.
Mountain Dew incidentally was the brand worn by jeep driver Harrison Ford on his cap in the blockbuster movie Back to the Future, when Marty McFly took hold of the fl of his jeep.
Mountain Dew (907 words)
Mountain Dew as we know it today had its beginnings with Hartman Beverages in Knoxville, Tennessee, Tri-City Beverages in Johnson City, Tennessee and the Tip Corporation of America, in Marion, Virginia.
Initially Gordon bottled Mountain Dew in two different bottles, an 8 3/4 oz returnable which sold for 5 cents and a 28 oz green glass, non-returnable bottle (which can be seen in the picture of Charles Gordon on Tri-Cities page) which was sold for 15 cents.
But since the New Mountain Dew flavor was not in direct competition with Pepsi's Teem, and since Pepsi did not have a lemonade flavored drink of its own to bottle, Jones finally had a market with Pepsi.
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