Movie marketing
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In order to make a profit on movies they release, movie studios usually engage in a sometimes expensive marketing campaign to ensure that people will actually attend the movie. Profit is defined as the residual value gained from business operations. ... Film refers to the celluloid media on which movies are printed Film is a term that encompasses motion pictures as individual projects, as well as the field in general. ... A movie studio is a company which develops, equips and maintains a controlled environment for the making of a film. ... Traditionally, marketing has been a term applied to the process or act of bringing together buyers and sellers. ...
Several different techniques serve this end. Trailers - assemblies of excerpts from the movie - screen prior to other movie showings. Advertisements in newspapers, on television, and movie-oriented websites can also help. More questionable practices include movie junkets, reliance on so-called quote whores and (allegedly) fake movie fan websites. Theatrical trailers are film advertisements for films that will be exhibited in the future at a cinema, on whose screen they are shown; they are commonly known as previews of coming attractions. ...
Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...
The front page of the English Wikipedia website. ...
The movie junket commonly occurs in movie marketing. ...
Quote whore or blurb whore is a clearly pejorative term used by some movie reviewers (for example, Roger Ebert) to describe other critics who provide reviews well in advance of a movies release and whose reviews are uniformly positive. ...
As of the year 2000, the movie industry spent around $2 billion yearly in movie marketing. This article is about the year 2000. ...
