Moxie Soda
The official Moxie logo
Type	Soft drink
Manufacturer	Cornucopia Beverages, Inc.
Country of origin	United States
Introduced	1876
Variants	Diet Moxie

Moxie, a carbonated beverage, is considered by some to be the USA's first mass produced soft drink, although both Vernors ginger ale and Hires Root Beer predate it by a decade. Image File history File links No higher resolution available. ... A soft drink is a drink that contains no alcohol. ... For the chemical reaction forming calcium carbonate, see carbonatation. ... The word drink is primarily a verb, meaning to ingest liquids, see Drinking. ... A soft drink is a drink that contains no alcohol. ... Detroits Vernors ginger ale is Americas oldest soft drink, invented in 1866 by James Vernor, a Detroit pharmacist. ... Hires Root Beer is a soft drink marketed by Dr Pepper/Seven Up, Inc. ...

Moxie was created in 1876 by Dr. Augustin Thompson formerly of Union, Maine, while working for the Ayer Drug Company in Lowell, Massachusetts. Moxie was first marketed as a patent medicine in Lowell, Massachusetts, under the product name “Moxie Nerve Food." ^[1] From 1928 through 1953 Moxie was bottled at 74 Heath St. in the Jamaica Plain section of Boston, MA. The building, known as Moxieland,^[2] featured an advertisement on the roof along with an arrow pointing in the direction of Logan Airport.^[3] Moxie was said to cure ailments ranging from softening of the brain to “loss of manhood.” In 1884, it was sold in carbonated form and merchandised as an invigorating drink, which claimed to endow the drinker with “spunk”.^[4] In the early phase of its life as a recreational soft drink, Moxie is said to have been kept handy by bartenders to give to customers who were too drunk to be given any more alcohol. This story may be apocryphal, however, inspired by Moxie's noted aftertaste, which many people find unpleasantly strong. Augustin Thompson 25 November 1835 - 8 June 1903 Thompson was born in Union Maine and served in the 28th Infantry, Maine Volunteers in the Civil War. ... Union is a town located in Knox County, Maine. ... Nickname: Motto: Art is the Handmaid of Human Good Location in Middlesex County in Massachusetts Coordinates: , Country State County Middlesex Settled 1653 Incorporated 1826 A city 1836 Government  - Type Manager-City council  - Mayor William F. Martin, Jr. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... January 7 - President Harry S. Truman announces the United States has developed a hydrogen bomb. ... Alternative meanings: Boston (disambiguation) The 18th_century Old State House in Boston is surrounded by tall buildings of the 19th and 20th centuries. ... In medicine, Cerebral softening (encephalomalacia) is a localized softening of the brain substance, due to hemorrhage or inflammation. ... Manhood is the period in a males life when he has left behind the innocence of childhood. ... Year 1884 (MDCCCLXXXIV) was a leap year starting on Tuesday (link will display the full calendar) of the Gregorian calendar (or a leap year starting on Sunday of the 12-day-slower Julian calendar). ... Look up Spunk in Wiktionary, the free dictionary. ...

The name entered the American language, when a person was said to be “full of Moxie”, meaning that the person was skillful, or spirited. Moxie became unique in that it was the name of a commercially produced soft drink, and was also included in dictionaries. For other uses, see American English (disambiguation). ... A soft drink is a drink that contains no alcohol. ...

The popularity of Moxie produced popular advertising jingles, such as “Just Make It Moxie for Mine”, and President Calvin Coolidge was known to have favored the drink. Boston Red Sox slugger Ted Williams endorsed Moxie. Author E.B. White, an adopted Mainer and noted Moxie fan, once wrote “Moxie contains gentian root, which is the path to the good life.”^[1] A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ... John Calvin Coolidge, Jr. ... Major league affiliations American League (1901–present) East Division (1969–present) Current uniform Retired Numbers 1, 4, 8, 9, 27, 42 Name Boston Red Sox (1908–present) Boston Americans (1901-1907) Other nicknames The BoSox, The Olde Towne Team, The Sox Ballpark Fenway Park (1912–present) Huntington Avenue Baseball Grounds... Theodore Samuel Williams (August 30, 1918 – July 5, 2002), best known as Ted Williams, nicknamed The Kid, the Splendid Splinter, Teddy Ballgame and The Thumper, was an American left fielder in Major League Baseball. ... Elwyn Brooks White (July 11, 1899, Mount Vernon, New York – October 1, 1985, North Brooklin, Maine) was a leading American essayist, author, humorist, poet and literary stylist. ... Species See text. ...

Picture of a modern red-orange Moxie can.

Falling out of favor due to competition from Coca Cola, demand for Moxie has waned in recent years, although demand still exists in New England. It was designated on May 10, 2005, as the official state soft drink of Maine.^[5] Photo of a Moxie Can that was created by Latitude0116 on June 7, 2004. ... Photo of a Moxie Can that was created by Latitude0116 on June 7, 2004. ... This article is about the beverage. ... This article is about the region in the United States of America. ... is the 130th day of the year (131st in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Official language(s) None (English and French de facto) Capital Augusta Largest city Portland Area  Ranked 39th  - Total 33,414 sq mi (86,542 km²)  - Width 210 miles (338 km)  - Length 320 miles (515 km)  - % water 13. ...

One of the key ingredients of Moxie is “Gentian Root Extractives”, which probably contributes noticeably to its unique flavor.^[6] For those without access to Moxie, the flavor can be approximated (and adjusted to taste) by adding Angostura bitters to root beer. Its bitter taste is also reminiscent of Italian chinotto soda. A bottle of Angostura Aromatic Bitters For other uses, see Angostura. ... A glass of root beer with foam Root beer is a beverage also known as Sasparilla outside of North America. ... A Chinotto tree Chinotto fruit The   (pronounced [], roughly key-NAWT-toe) is a small bitter citrus fruit from the chinotto, or myrtle-leaved orange tree (). The tree grows to a height of 3m and can be found in Liguria, Tuscany, Sicily and Calabria regions of Italy. ... A soft drink is a drink that contains no alcohol. ...

Moxie has also grown in popularity in recent years in regions of southern Maine and Connecticut due to its mixability with certain spirits.^{[citation needed]} Notable Moxie mixed drinks include the “Welfare Mom”, which consists of equal parts Diet Moxie and Allen's Coffee Flavored Brandy; the “County Girl”, a drink made up of one part bourbon whiskey and two parts Moxie on the rocks, with an optional lime garnish; the "Mad Mailman", a mixture of Moxie and Jägermeister; and "The Vijay", which consists of one part Moxie and one part blended American Whiskey. Many people, even those who do not like the soda on its own, find it superb, refreshing and relaxing when mixed with Jack Daniels.^[7] For other uses, see Brandy (disambiguation). ... Bourbon bottle, 19th century Oak casks in ricks used store and age bourbon. ... Jägermeister is a 35% liqueur flavored with herbs. ...

People not from New England might mistake a can of Moxie as an orange soda, as the can is a red-orange color similar to that of Orange Crush or Sunkist. Moxie is also available with a sugar-free alternative known as Diet Moxie. The term orange drink (not to be confused with orange soft drinks; see below) refers to a sweet, sugary drink named for its orange color. ... For other uses, see Orange Crush (disambiguation). ... Sunkist can refer to two related entitites Sunkist Growers, Incorporated, a citrus growers cooperative Sunkist (soft drink) - a carbonated orange soft drink made under license from Sunkist Growers, Inc. ...

Current Owner

Moxie is presently owned by Cornucopia Beverages Inc. of Bedford, New Hampshire, which is owned by Coca-Cola Bottling Co. of Northern New England Incorporated, a subsidiary of Tokyo-based Kirin Brewery Co. Ltd.^[8] Location in Hillsborough County, New Hampshire Coordinates: Country United States State New Hampshire County Hillsborough County Incorporated 1750 Manager Council William Van Anglen, Chairman Lori Radke Kevin Keyes Michael Scanlon Andy Egan Normand Longval Paul Roy Area    - City 85. ... For other uses, see Tokyo (disambiguation). ... Kirin beer Kirin Brewery Company, Ltd. ...

Cornucopia cites fielding requests for more Moxie from fans across the country in their decision to step up efforts to distribute the product. In 2007 they launched pilot sales in Florida and organized a sampling event at Mohegan Sun casino in Uncasville, Connecticut. The Catawissa Bottling Company is one of the six bottlers in the United States producing Moxie. It is located in Catawissa, Pennsylvania, and has produced Moxie since 1945.^[7] This article is about the U.S. State of Florida. ... The Mohegan Sun Resort and Casino located in the village of Uncasville in the town of Montville, Connecticut, U.S., is the worlds second largest casino. ... Montville is a town located in New London County, Connecticut. ... On July 7, 1926 the Department of Agriculture issued to Bruce B. Gregorowicz at age 25 and his wife Suzzane Wegronovich Gregorowicz at age 23, a license to bottle soda. ... Catawissa is a borough located in Columbia County, Pennsylvania. ... Year 1945 (MCMXLV) was a common year starting on Monday (link will display the full calendar). ...

Origin of the Name

The origin of the name Moxie is unclear, but two possible theories lend insight to the question. The name is most likely a Native American word meaning either wintergreen (one of the drink's ingredients), or black water (thought to be the reasoning for Moxie Falls, Moxie Bog, etc.

Trivia

Trivia sections are discouraged under Wikipedia guidelines. The article could be improved by integrating relevant items and removing inappropriate ones.

• Moxie was one of the few products advertised in the classic MAD Magazine. The publisher agreed to allow small Moxie logos to be incorporated into the magazine's artwork. ^{[citation needed]}
• Each year, the town of Lisbon Falls, Maine, is host to a Moxie Festival. The festival includes Moxie vendors and a town barbecue, as well a parade and public concerts.
• In 2004, the Monarch Beverage Company introduced a series of Moxie-branded energy drinks similar to Red Bull to try to gain a small foothold in that market. They had little relation to the taste of the original soft drink, although Moxie Energy Drink contains gentian root extracts.
• During the 1910s, one of the models used for print advertising was the silent screen actress Muriel Ostriche.
• Although most often found in New England, Moxie can also be found in Pennsylvania at local independent stores and in other parts of the United States.^[9]
• Moxie is the code name for the beta version of Adobe Flex 3.
• Moxie is the name of the first child of Penn Jillette (of Penn and Teller). Her full name is Moxie CrimeFighter Jillette. She is named both for the soft drink and for the meaning of the word: courage and aggressiveness; nerve.
• Hooterville, the setting of Paul Henning's high rated Petticoat Junction and Green Acres, was never identified geographically. The episodes gave intentionally contradictory hints. Though most seem to place Hooterville in the American South, Lisa and Oliver from Green Acres once drove past a "DRINK MOXIE!" sign within a relatively short distance of the town. Such signs were only common to the Northeast, and thus place the town out of the South or rural California.^{[citation needed]}
• Moxie is the nickname, mantra, and philosophy of the Phillips Exeter Academy Varsity Field Hockey Team, because this team plays in a way which defines the word Moxie: with nerve, vigor, pep and courage.

Image File history File links Broom_icon. ... Mad is an American humor magazine founded by editor Harvey Kurtzman and publisher William Gaines in 1952. ... Lisbon Falls is a census-designated place located in Androscoggin County, Maine. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... A variety of energy drinks are available; the skinny bullet can shape is popular. ... For other uses, see Red Bull (disambiguation). ... // The 1910s represent the culmination of European militarism which had its beginnings during the second half of the 19th Century. ... A silent film is a film which has no accompanying soundtrack. ... Muriel Ostriche Muriel Ostriche (24 May 1896, New York City - 3 May 1989, St Petersburg, Florida) was American silent film actress. ... This article is about the region in the United States of America. ... This article is about the U.S. State. ... Adobe Flex is a collection of technologies released by Adobe Systems for the development and deployment of cross platform, rich Internet applications based on the proprietary Adobe Flash platform. ... Penn Fraser Jillette (born March 5, 1955 in Greenfield, Massachusetts) is an American comedian, illusionist, juggler and writer known for his work with fellow illusionist Teller in the team known as Penn & Teller. ... Penn (left) & Teller Penn and Teller are a two-man magic and comedy team, comprised of Penn Jillette and Teller. ... Hooterville was a fictional rural town that was the setting of the American television sitcoms Petticoat Junction and Green Acres. ... Paul Henning (September 16, 1911 – March 25, 2005) was an American producer and writer, most famous for the successful sitcom The Beverly Hillbillies, but was crucial in the development of several rural comedies for CBS. Henning was born on a farm and grew up in Independence, Missouri. ... Petticoat Junction was an American situation comedy that was produced by Filmways, Inc. ... This article is about the television series. ... Phillips Exeter Academy (most commonly called Exeter, also Phillips Exeter or PEA) is a co-educational independent boarding school for grades 9–12, located on 619 acres[1] in Exeter, New Hampshire, USA, fifty miles north of Boston. ... A game of field hockey in progress Field hockey is a sport for men, women and children in many countries around the world. ...

References

• The Book of Moxie by Frank Potter
• The Moxie Encyclopedia by Q. David Bowers

is the 282nd day of the year (283rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 282nd day of the year (283rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 243rd day of the year (244th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 282nd day of the year (283rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 217th day of the year (218th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 227th day of the year (228th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 329th day of the year (330th in leap years) in the Gregorian calendar. ...

External links

• Moxie.info
• Moxie World (includes a list of places to buy Moxie)
• BuyMoxie.com
• Moxie Festival
• Moxie Facts
• "Make Mine a Moxie!", Maine Farmhouse Journal, July 6-10, 2000