Mutual gains bargaining (MGB) is an approach to collective bargaining intended to reach win-win outcomes for the negotiating parties. Collective agreement is a labor contract between an employer and one or more unions. ... It has been suggested that Win-win strategy be merged into this article or section. ...

Instead of the traditional adversarial (win-lose) approach (aka positional bargaining), the mutual gains approach is quite similar to Principled Negotiation (first described by Roger Fisher in his book Getting to YES), where the goal is to reach a sustainable (i.e., lasting) agreement that both parties (or all parties in a multi-party negotiation) can live with and support. Principled Negotiation is the approach to negotiation developed by Roger Fisher, Bill Ury, and others, first described in the book Getting to YES. In concept, Principled Negotiation is a win-win approach where the goal is to reach a lasting agreement, rather than traditional positional (win-lose) bargaining. ... Negotiation and conflict resolution expert Roger Fisher is the co-author (along with Bill Ury) of the classic book on win-win negotiation called Getting to YES. Fisher, a professor at Harvard Law School, says he started by asking the question What advice could I give to both parties in...

Mutual gains bargaining has been used successfully in such areas as labor-management relations and environmental negotiations.

Some principles of MGB

• Both sides have legitimate interests to be recognized and advanced
• Approach the issues as problems to be solved
• Listening builds trust
• Enlarge the pie
• Seek sustainable alternatives

See also

• Conflict resolution research
• Lawrence Susskind