the previously-used abbreviation of the National Biscuit Company, now known as Nabisco.
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NBC Radio's network operations were sold to Westwood One, and the NBC-owned stations were sold to various buyers.
NBC began broadcasting certain shows in color in 1954, and the first NBC show to air all episodes in color, The Marriage, was shown that summer.
NBC has used a number of logos throughout its history; early logos were similar to the logo of its then parent company, RCA, but later logos included stylized peacock images.
NBC started to use the 3 notes in 1933, and it was the first ever audio trademark to be accepted by the U.S. Patent and Trademark Office.
NBC's first color broadcasts showed only a still frame of the colorful peacock, but in 1957 on Your Hit Parade the peacock was gloriously animated, and thereafter appeared at the beginning of every NBC color broadcast until a revamped animation appeared in the 1960s.
NBC was briefly sued by the Nebraska ETV Network, as it was using a similar logo.
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