Nabisco logo

Nabisco is an American manufacturer of cookies and snacks, including brands such as Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, and Chicken in a Biskit. Image File history File links Nabisco logo, claiming fair use File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Nabisco logo, claiming fair use File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Manufacturing is the transformation of raw materials into finished goods for sale, or intermediate processes involving the production or finishing of semi-manufactures. ... A chocolate chip cookie In the United States and Canada, a cookie (sometimes spelled cooky) is a small, flat baked pastry. ... A snack food is seen in Western culture as a type of food that is not meant to be eaten as part of one of the main meals of the day (breakfast, lunch, supper). ... Chips Ahoy! is a brand of chocolate chip cookies made by Nabisco. ... A plastic tray of Fig Newtons The Fig Newton (in Europe, a Fig Roll) is a soft, cake-like pastry filled with fig jam. ... Mallomars are a kind of cookie in the marshmallow sandwich genre, produced seasonally at Nabisco. ... This article does not cite its references or sources. ... Ritz Crackers are a type of crackers that are produced by Nabisco. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ... Triscuit is a brand of snack crackers which take the form of square baked whole wheat wafers. ... Wheat Thins are a popular baked snack cracker found in North America and distributed by Nabisco, a subsidiary of Kraft Foods Global Inc. ...

Christie is the Canadian division of Nabisco.

Headquartered in suburban East Hanover, New Jersey, the company is a subsidiary of Kraft Foods North America, which is in turn owned by Altria Group, Inc. East Hanover Township is a township located in Morris County, New Jersey. ... In business, a subsidiary is a company controlled by another company or corporation. ... Kraft Foods Inc. ... Altria Group, Inc. ...

The Nabisco logo, a horizontal ellipse with a series of antenna-like lines protruding from the top, is known as the "Nabisco Thing", and can be seen imprinted on Oreo wafers in addition to Nabisco product boxes and literature. Oreo cookies in Canada do not have this "Nabisco Thing". This article or section does not cite its references or sources. ...

Merger history

Nabisco dates its founding back to the 1890s, a decade during which the bakery business underwent a major consolidation. Early in the decade, bakeries throughout the country were consolidated regionally, into companies such as Chicago's American Biscuit and Manufacturing Company (which was formed from 40 Midwestern bakeries in 1830), the New York Biscuit Company (consisting of seven eastern bakeries), and the United States Baking Company. In 1898, the National Biscuit Company was formed from the combination of those three; the merger resulted in a company with 114 bakeries across the United States and headquartered in New York City. The "biscuit" in the name of the company is a British English and early American English term for cracker products. The 1890s were sometimes referred to as the Mauve Decade, because William Henry Perkins aniline dye allowed the widespread use of that colour in fashion, and also as the Gay Nineties, under the then-current usage of the word gay which referred simply to merriment and frivolity, with no... Bakery foods A baker is someone who bakes and sells bread, cakes and similar foods. ... Flag Seal Nickname: The Windy City Motto: Urbs In Horto (Latin: City in a Garden), I Will Location Location in Chicagoland and northern Illinois Coordinates , Government Country State Counties United States Illinois Cook, DuPage Mayor Richard M. Daley (D) Geographical characteristics Area     City 606. ... Liberty Leading the People by Eugène Delacroix commemorates the July Revolution 1830 (MDCCCXXX) was a common year starting on Friday (see link for calendar). ... 1898 (MDCCCXCVIII) was a common year starting on Saturday (see link for calendar) of the Gregorian calendar (or a common year starting on Monday of the 12-day-slower Julian calendar). ... A biscuit is a small baked bread or cake. ... Diagram showing the geographical locations of selected languages and dialects of the British Isles. ... English language spread in the United States. ...

The first use of "Nabisco" was in a cracker brand first produced by National Biscuit Company in 1901. The first use of the red triangular logo was in 1952. The name of the company was not changed to Nabisco until 1971; prior to that year, the company was often referred to as N.B.C. (unrelated to the broadcasting company; even though the logo could be said to resemble an antenna, this seems to be a coincidence). In 1924 the National Biscuit Company (Nabisco) introduced a snack, put in a 5-cent sealed packet called "Peanut Sandwich Packet". They soon added a second, "Sorbetto Sandwich Packet". These packets allowed salesmen to sell to soda fountains, road stands, milk bars, lunch rooms, news stands etc. Sales increased and in 1928 the company adopted and started to use the name NAB, which immediately won the approval of the public. The term "Nabs" today is used to generically mean any type of snack crackers, most commmonly in the southeastern United States. 1901 (MCMI) was a common year starting on Tuesday (see link for calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... 1952 (MCMLII) was a Leap year starting on Tuesday (link will take you to calendar). ... 1971 (MCMLXXI) was a common year starting on Friday (the link is to a full 1971 calendar). ... NBC (an abbreviation for National Broadcasting Company, its former corporate name) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... A yagi antenna Most simply, an antenna is an electronic component designed to send or receive radio waves. ...

The Nabisco unit that produces cookies and crackers was renamed the Nabisco Biscuit Company in the 1990s. That prompted advertising columnist Stuart Elliott in The New York Times to quip that since Nabisco stood for the National Biscuit Company, the unit should be known as the National Biscuit Company Biscuit Company. The New York Times is a newspaper published in New York City by Arthur Ochs Sulzberger Jr. ...

N.B.C. acquired the Shredded Wheat Company (maker of Triscuit and Shredded Wheat cereal) and Christie, Brown & Company of Toronto in 1928, but all of the Nabisco products in Canada still use the name "Christie". N.B.C. acquired F.H. Bennett Company (maker of Milk-Bone dog biscuits) in 1931. When Kraft bought Nabisco, it included Christie. Triscuit is a brand of snack crackers which take the form of square baked whole wheat wafers. ... Post Cereals shredded wheat Shredded Wheat is a breakfast cereal made from whole wheat. ... This article is about cereals in general. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar). ... Maltoid Milk-Bone logo as part of the original September 1908 trademark filing. ... Year 1931 (MCMXXXI) was a common year starting on Thursday (link is to a full 1931 calendar). ... Kraft has more than one meaning: there is a company named Kraft Foods there is the paper industry Kraft process In the German language, kraft means force (see [1]) This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ...

In 1981 Nabisco merged with Standard Brands, maker of Planters Nuts and separately acquires LifeSavers Candies. Planters Peanuts Planters is an American snack food company, best known for its peanuts and the Mr. ... A Life Savers Five-Flavor roll. ...

In 1985 Nabisco was bought by R.J. Reynolds, forming RJR Nabisco. RJR Nabisco was in turn bought out in 1988 by Kolberg Kravis Roberts in the biggest leveraged buyout in history. This was described in the book Barbarians at the Gate: The Fall of RJR Nabisco by Bryan Burrough and John Helyar, and a subsequent film. 1985 (MCMLXXXV) was a common year starting on Tuesday of the Gregorian calendar. ... The RJR Headquarters building (back left) in Winston Salem, NC was built prior to the Empire State Building, which was designed by the same architect. ... RJR Nabisco, Inc. ... Kohlberg Kravis Roberts & Co (commonly referred to as KKR) is a New York City-based private equity firm that focuses primarily on late stage leveraged buyouts. ... A leveraged buyout (or LBO, or highly-leveraged transaction (HLT), or bootstrap transaction) occurs when a financial sponsor gains control of a majority of a target companys equity through the use of borrowed money or debt. ... Barbarians at the Gate: The Fall of RJR Nabisco (ISBN 0060161728) is a book by Bryan Burrough and John Helyar, about the leveraged buyout (LBO) of RJR Nabisco. ... Barbarians at the Gate is a made-for-TV movie based upon the book by Bryan Burrough and John Helyar, about the leveraged buyout (LBO) of RJR Nabisco. ...

In 2000 Philip Morris Companies acquired Nabisco; that acquisition was approved by the Federal Trade Commission subject to the divestiture of products in five areas: three Jell-O and Royal brands types of products (dry-mix gelatin dessert, dry-mix pudding, no-bake desserts), intense mints (such as Altoids), and baking powder. Kraft later purchased the company. This article is about the year 2000. ... Altria Group, Inc. ... FTC headquarters, Washington, D.C. The Federal Trade Commission (or FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. ... Divestment (divestiture) is a term in finance and economics. ... Jell-O is a brand name manufacturer of gelatin desserts, selling their products in the USA. Although gelatin has been used for many years, the preparation of dessert jellies from gelatin flakes is a laborious process, involving boiling the gelatin with egg whites. ... A variety of pre-packaged gelatin dessert products for sale at a supermarket in the U.S. state of Wisconsin in 2004 Jelly, as sold in UK The most popular culinary use for gelatin is as a main ingredient in a variety of gelatin desserts. ... Pudding can be prepared with a large variety of toppings such as fresh fruit and whipped cream Christmas pudding Dessert pudding In the British Isles, and some Commonwealth countries, pudding is the common name for dessert. ... Altoids Wintergreen Altoids are a popular brand of breath mints that have existed since the turn of the 19th century. ... Baking powder Baking Powder is a dry chemical leavening agent used in baking. ...

Although being a partial competitor of Kraft, Nestle makes some of the ice cream variants of Oreo and Chips Ahoy! in Canada. Kraft has more than one meaning: there is a company named Kraft Foods there is the paper industry Kraft process In the German language, kraft means force (see [1]) This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Nestlé S.A. or Société des Produits Nestlé S.A. (SWX:NESN), headquartered in Vevey, Switzerland, is the worlds biggest food and beverage company. ... This article does not cite its references or sources. ... Chips Ahoy! is a brand of chocolate chip cookies made by Nabisco. ...

Legal battles

In 1997, the National Advertising Division became concerned with an ad campaign for Planters Deluxe Mixed Nuts. The initial commercial featured a man and monkey deserted on an island. They discover a crate of Planters peanuts and rejoice in the peanuts' positive health facts. The NAD was concerned that its appoach with the tagline "Relax. Go Nuts." and its claim of containing "no cholesterol" would cause consumers to believe that the product was fat free and, thus, quite healthy to eat on a regular basis. 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Planters Peanuts Planters is an American snack food company, best known for its peanuts and the Mr. ... A television advertisement or commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ... A tagline is a variant of a branding slogan typically used in marketing materials and advertising. ... Cholesterol is a sterol (a combination steroid and alcohol) and a lipid found in the cell membranes of all body tissues, and transported in the blood plasma of all animals. ... The terms nonfat or fat free are nutrient content claims regulated by the FDA for use on food labels. ...

Nabisco made a detailed statement describing how their peanuts were healthier than most other snack products, going as far as comparing the nutritional facts of Planters peanuts to those of potato chips, cheddar cheese chips, and popcorn. Technically, the commercials complied with FDA regulations, and their nature of advertising was generally allowed to sustain. However, as requested by the NAD, Nabisco willingly agreed to make fat content disclosure more conspicious in future commercials.[1] Hello // United States A sample Nutrition Facts label, color-coded to help explain its parts. ... Saratoga chips Potato chips (British English or Hiberno-English: crisps) are slim slices of potatoes deep fried or baked until crisp. ... Country of origin England Region, town Somerset, Cheddar Source of milk Cows Pasteurized Frequently Texture hard/semi-hard Aging time 3-30 months depending on variety Certification No Cheddar cheese is a pale yellow, sharp-tasting cheese originally made in the English village of Cheddar, in Somerset. ... Popcorn Popcorn or popping corn is a type of maize which explodes from the kernel and puffs up when it is heated in oil or by dry heat. ... The United States Food and Drug Administration is the government agency responsible for regulating food, dietary supplements, drugs, cosmetics, medical devices, biologics and blood products in the United States. ...

External links

• NabiscoWorld
• Adolphus Green, first head of N.B.C. from Kraft Foods website
• Story of Nabisco from the Kraft Canada website
• FTC summary of competitive concerns about the 2000 acquisition of Nabisco
• From Oreos and Mallomars to Today's Chelsea Market -- The New York Times