Naked Juice is a brand of all natural fruit drinks. The juices and smoothies they offer have no added sugar or preservatives. Naked Juice is made by the Naked Juice Company of eastern Los Angeles County, California. Naked Juice was acquired by PepsiCo Products under PepsiCo's new "Performance with Purpose" philosophy extolled by CEO Indra Nooyi. Los Angeles County is a county in California and is by far the most populous county in the United States. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ...

In early 2008, Naked Juice was picked up by Starbucks Coffee Company, for sale in its U.S. stores.

Naked Juice has marketed some of its products as having high concentrations of antioxidants.^[1] Space-filling model of the antioxidant metabolite glutathione. ...

Facts

There is "A pound of fruit in every 15.2 oz. bottle."^{[citation needed]} Image File history File links Broom_icon. ...

They produce and ship 6,000,000 bottles every month, nationwide.^{[citation needed]}

The top selling juices are Mighty Mango ( Which is given the nickname Zeus in Southern California), Green Machine and Protein Zone; followed closely by Blue Machine, Strawberry Banana-C and Berry Blast.^{[citation needed]}

Families

As of April 2008, the brand consists of 26 different drinks organized into 7 different families.

Controversies

Refrigeration issues

While all Naked Juice products are required to be kept refrigerated, the Protein Zone and Carrot Juice flavors have shown to be more prone to rot. The Naked Juice Company recommends that these juices stay below 42 degrees F, citing "temperature abuse" as the cause for this problem, [1] yet these juices remain well-refrigerated at the retailers they're sold at and at the home, and premature sour taste occurs before the expiration date.^{[citation needed]}

Spring 2008 Recipe Changes

All of Naked's Juice appear to have been reformulated in spring of 2008. In general the reformulations appear to have:

• Increased the amount of apple juice in many products
• Removed fiber in some juices
• Increased sugar and calorie content in some juices
• Reduced vitamin supplements, especially in the Well-Being family of products

In some cases the new formulations tend to not make sense. For example: How can Strawberry-Banana C go from having 6 strawberries to 21, and also double the amount of apples from 1 to 2 without physically increasing the volume of the 15.2oz beverage? One plausible hypothesis is that the size of the fruits has changed. Strawberries, and most berry fruits in general can have a wide variety of sizes. 21 strawberries could be like 2 strawberries depending on the berry size. Apples tend to not vary in size as much as berries.

Power-C Loses Power

Here are the recent April 2008 recipe changes which power-down, Naked's Power-C: