Nescit cedere is Latin for "He does not know how to give up." It is also the motto of Oglethorpe University, in reference to the school's namesake, James Oglethorpe, who allegedly persevered through seemingly inconquerable obstacles in order to found the colony of Georgia. A motto is a phrase or collection of words intended to describe the motivation or intention of a sociological grouping or organization. ... Oglethorpe University is a private liberal arts college in Atlanta, Georgia. ... James Edward Oglethorpe (22 December 1696 - 30 June 1785) was an English general and philanthropist, a founder of the state of Georgia. ... In politics and in history, a colony is a territory under the immediate political control of a geographically-distinct state (or city, in ancient times). ... Georgia Colony, as specified in the 1732 grant The Georgia Colony, one of the Southern colonies, was the last North American colony established by the British in what was to become the United States. ...
The institution holds the finest portrait of Oglethorpe and the only painting of his wife, Elizabeth.
The collegiate coat of arms, emblazoned with three boars' heads and the inscription Nescitcedere ("He does not know how to give up"), replicates the Oglethorpe family standard.
For the college athletic teams, Jacobs chose an unusual mascot—a small, persistent seabird that, according to legend, inspired Oglethorpe while on board the ship Anne on the way to Georgia.