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Nielsen Media Research (NMR) is a U.S. firm, headquartered in New York City, and operating primarily from Oldsmar, FL, which measures media audiences, including television, radio and newspapers. NMR is best-known for the Nielsen Ratings, a measurement of television viewership. ...
Firm can have several meanings: Firm - a loose legal term for a company. ...
New York City, officially named the City of New York, is the most populous city in the United States, the most densely populated major city in North America, and is at the center of international finance, politics, entertainment, and culture. ...
In classical physics and engineering, measurement generally refers to the process of estimating or determining the ratio of a magnitude of a quantitative property or relation to a unit of the same type of quantitative property or relation. ...
An audience is a group of people who participate in and experience or encounter a work of art, literature, theatre, music or academics in any medium. ...
When TV viewers or entertainment professionals in the United States mention ratings they are generally referring to Nielsen Ratings, a system developed by the New York City-based firm Nielsen Media Research to determine which shows television viewers watch at what times. ...
NMR began as a division of ACNielsen, a marketing research firm. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. ACNielsen is a U.S. marketing research firm, based in Schaumburg, Illinois. ...
Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. ...
Research is an active, diligent, and systematic process of inquiry in order to discover, interpret or revise facts, events, behaviours, or theories, or to make practical applications with the help of such facts, laws, or theories. ...
1996 (MCMXCVI) is a leap year starting on Monday of the Gregorian calendar, and was designated the International Year for the Eradication of Poverty. ...
1999 (MCMXCIX) is a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ...
A conglomerate is a large company that consists of divisions of often seemingly unrelated businesses. ...
VNU (Verenigde Nederlandse Uitgeversbedrijven), which translates into English as United Dutch Publishing Companies) is a Dutch media conglomerate. ...
2001: A Space Odyssey. ...
The phrase mergers and acquisitions or M&A refers to the aspect of corporate finance strategy and management dealing with the merging and acquiring of different companies as well as assets. ...
NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. Nielsen//NetRatings is an Internet media and market research firm that conducts studies of Ad Relevance and Ad Intelligence, in addition to Internet Audience Measurement. ...
Digital media encompasses digital audio, digital video, the World Wide Web and other technologies that can be used to create, refer to and distribute digital content. Digital media represents a profound change from all previous media technologies. ...
See also A media market, broadcast market, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers or Internet content. ...
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