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Encyclopedia > Nike, Inc.
Nike, Inc.
Type Public (NYSENKE)
Founded 1972[1]
Headquarters near Beaverton, Oregon, United States
Key people Bill Bowerman, Co-Founder (deceased December 24, 1999)
Philip Knight, Co-Founder and Chairman
Mark Parker, CEO and president
Industry Sportswear and Sports Equipment
Products Athletic shoes, apparel, sports equipment, accessories
Revenue US$17.92 Billion (FY 2008)
Net income US$1.492 Billion
Employees 30,200
Website www.nike.com

Nike, Inc. (IPA: /ˈnaɪki/ or IPA: /naɪk/) (NYSENKE) is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes, apparel and sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon. Image File history File links This is a lossless scalable vector image. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Year 1972 (MCMLXXII) was a leap year starting on Saturday (link will display full calendar) of the Gregorian calendar. ... Location in Oregon Coordinates: , Country State County Washington Incorporated 1893 Government  - Mayor Rob Drake Area  - Total 16. ... William J. Bowerman (b. ... is the 358th day of the year (359th in leap years) in the Gregorian calendar. ... Events of 2008: (EMILY) Me Lesley and MIley are going to China! This article is about the year. ... Philip Knight (born February 24, 1938) is the founder and former CEO of Nike, Inc. ... The third Nike CEO, after William Perez resigned citing differences with his predecessor as CEO, Phil Knight. ... Sportswear is clothing, including footwear, worn for sport or exercise. ... Sports equipment includes any object used for sport or exercise. ... ‹ The template below is being considered for deletion. ... A baby wearing many items of winter clothing: headband, cap, fur-lined coat, shawl and sweater. ... Sports equipment includes any object used for sport or exercise. ... Fashion accessories are items apart from the garment itself, which complement the whole outfit. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... The United States dollar is the official currency of the United States. ... A fiscal year (or financial year or accounting reference date) is a 12-month period used for calculating annual (yearly) financial statements in businesses and other organizations. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... The United States dollar is the official currency of the United States. ... This article is about work. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... This article does not cite any references or sources. ... The Portland metropolitan area is the urban area centered around Portland, Oregon and the Willamette River. ... This article is about the U.S. state. ... Location in Oregon Coordinates: , Country State County Washington Incorporated 1893 Government  - Mayor Rob Drake Area  - Total 16. ... ‹ The template below is being considered for deletion. ... A baby wearing many items of winter clothing: headband, cap, fur-lined coat, shawl and sweater. ... Sports equipment includes any object used for sport or exercise. ... The Fortune 500 is a ranking of the top 500 United States corporations as measured by gross revenue. ...


The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.[2] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. William J. Bowerman (b. ... Philip Knight (born February 24, 1938) is the founder and former CEO of Nike, Inc. ... This article discusses the Greek Goddess. ... Air Jordan I Air Jordan, known colloquially Air Jordans, Jordans, Js or AJs, Mikes, or MJs are a brand of shoes produced by Nike, Inc which was designed for and endorsed by legendary professional basketball player, Michael Jordan. ... The Nike SB logo, back in its earliest days its products still carried the skateboarding products created by Nike, Inc. ... Cole Haan is a fashion label that started in Chicago in 1928. ... Hurley International, a youth clothing company located in Costa Mesa, California founded by the Hurley Family in Williamsburg, Virginia. ... Umbro (LSE: UMB) is an internationally recognised football brand based in Cheadle, Greater Manchester, England. ... For other uses, see Converse (disambiguation). ... Bauer is one of the leading manufacturers of hockey equipment, fitness and recreational skates. ... Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. ...

Contents

Origins and history

Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car. The University of Oregon is a public university located in Eugene, Oregon. ... This article is about the co-founder of Nike, Inc. ... William J. Bowerman (b. ... For the digital circuits term, see Application-specific integrated circuit. ...


The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh.[3] Swoosh is the symbol of the athletic shoe and clothing manufacturer Nike. ...


The first shoe to carry this design that was sold to the public was a soccer cleat named "Nike", which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company. Soccer redirects here. ... This article discusses the Greek Goddess. ... The title given to this article is incorrect due to technical limitations. ...


The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.


By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982. The New York City Marathon is an annual marathon foot-race run through the five boroughs of New York City. ... Wieden+Kennedy (W+K) is an independently owned American advertising agency best known for its work for Nike. ...


Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution. Dan Wieden (born 1945) is an American advertising executive who co-founded Wieden+Kennedy. ...


Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.[4] The 1980s was the decade spanning from 1980 to 1989, also called The Eighties. The decade saw social, economic and general upheaval as wealth, production and western culture migrated to new industrializing economies. ...


On 23 October 2007, it was announced that the sports apparel supplier Umbro, known as the manufacturers of the England national football team's kits, had agreed to be bought by Nike in a deal said to be worth £285 million (~$600m). is the 296th day of the year (297th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... Umbro (LSE: UMB) is an internationally recognised football brand based in Cheadle, Greater Manchester, England. ... First international Scotland 0 - 0 England (Partick, Scotland; 30 November 1872) Biggest win Ireland 0 - 13 England (Belfast, Ireland; 18 February 1882) Biggest defeat Hungary 7 - 1 England (Budapest, Hungary; 23 May 1954) World Cup Appearances 12 (First in 1950) Best result Winners, 1966 European Championship Appearances 7 (First in... GBP redirects here. ... Look up million in Wiktionary, the free dictionary. ... USD redirects here. ...

Bowerman's Waffle Racer

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ...

Products

A pair of Nike brand athletic shoes
A pair of Nike brand athletic shoes

Nike produces a wide range of sports equipment. Their first products were track running shoes. They currently also make shoes, jerseys, shorts, baselayers etc. for a wide range of sports including track & field, American football, baseball, tennis, Association football, lacrosse, basketball and cricket. The most recent additions to their line are the Nike 6.0 and Nike SB shoes, designed for skateboarding. Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors'.[5] In 2008, Nike introduced the Air Jordan XX3, a high performance basketball shoe designed with the environment in mind.[Nike positions its products in such a way as to try to appeal to a "youthful....materialistic crowd".[6] It is positioned as a premium performance brand. However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.[7] Image File history File links Size of this preview: 800 × 369 pixelsFull resolution (2206 × 1018 pixel, file size: 3. ... Image File history File links Size of this preview: 800 × 369 pixelsFull resolution (2206 × 1018 pixel, file size: 3. ... An athletic shoe is a generic name for a shoe designed for sporting activities, and is different in style and build than a dress shoe. ... Athletics, also known as track and field or track and field athletics, is a collection of sport events. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... This article is about the sport. ... For other uses, see Tennis (disambiguation). ... “Soccer” redirects here. ... For other uses, see Lacrosse (disambiguation). ... This article is about the sport. ... This article is about the sport. ... The Nike SB logo, back in its earliest days its products still carried the classic Nike logo (without the SB at the right-bottem corner). ... Skateboarders Skateboarding is the act of riding on and performing tricks with a skateboard. ... Wal-Mart Stores, Inc. ...


Nike sells a huge assortment of products, including shoes and apparel for sports activities like association football, basketball, running, combat sports, tennis, American football, athletics, golfand cross training for men, women, and children. Nike also sells shoes for outdoor activities such as tennis, golf, skateboarding, association football, baseball, American football, cycling, volleyball, wrestling, cheerleading, aquatic activities, auto racing and other athletic and recreational uses. Nike is well known and popular in Youth culture, Chav Culture and Hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the Nike+ product which monitors a runner's performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet away using small, concealable intelligence motes in a wireless sensor network.[8][9] Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... Soccer redirects here. ... This article is about the sport. ... For other uses, see Running (disambiguation). ... Wikipedia does not yet have an article with this exact name. ... For other uses, see Tennis (disambiguation). ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... A womens 400 m hurdles race on a typical outdoor red urethane track in the Helsinki Olympic Stadium in Finland. ... This article is about the game. ... Cross training also known as conditioning refers to training in different ways to improve overall performance. ... Skateboarders Skateboarding is the act of riding on and performing tricks with a skateboard. ... “Soccer” redirects here. ... This article is about the sport. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... Cycling is the use of bicycles, or - less commonly - unicycles, tricycles, quadricycles and other similar wheeled human powered vehicles (HPVs) as a means of transport, a form of recreation or a sport. ... For the ball used in this sport, see Volleyball (ball). ... Ancient Greek wrestlers (Pankratiasts) Wrestling is the act of physical engagement between two unarmed persons, in which each wrestler strives to get an advantage over or control of their opponent. ... Youth Cheerleaders during a football halftime show. ... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ... Hip hop is a subculture, which is said to have begun with the work of DJ Kool Herc, Grandmaster Flash & the Furious Five, and Afrika Bambaattaa. ... Hip hop fashion is, according to KRS One, one of the nine extended elements of hip-hop culture. ... Apple Inc. ... The Nike+iPod Sports Kit is a wireless device kit that allows communication between a pair of Nike+ shoes and an iPod nano. ... The iPod nano is a portable media player designed and marketed by Apple Inc. ... An EPC RFID tag used for Wal-Mart Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. ... An editor has expressed a concern that the subject of the article does not satisfy one of the following guidelines for inclusion on Wikipedia: If you are familiar with the subject matter, please expand the article to establish its notability, citing reliable sources, so as to avoid it being considered... “WSN” redirects here. ...


In the video game Gran Turismo 4 there is a car by Nike called the NikeOne 2022, designed by Phil Frank. Computer and video games redirects here. ... Gran Turismo 4 (also known as GT4) is a racing video game for Sony PlayStation 2 which is published by Polyphony Digital. ...


Headquarters

Nike's world headquarters are surrounded by the city of Beaverton, Oregon but are technically within unincorporated Washington County. Image File history File links Question_book-3. ... Location in Oregon Coordinates: , Country State County Washington Incorporated 1893 Government  - Mayor Rob Drake Area  - Total 16. ... Washington County is a county located in the U.S. state of Oregon. ...


From Nike's perspective, the company, one of only two Fortune 500 employers still headquartered in the state of Oregon (Precision Castparts is the other), has such a large payroll in the area that it should not be forced to be annexed into Beaverton without its consent. Nike prefers to work with county government as it develops and expands its headquarters. Annexation would cost the company $700,000 per year in increased taxes for services it already receives from the county and various special-purpose districts. Intel, another large employer in the state, routinely receives special tax breaks on various capital investments it makes in the county. The Fortune 500 is a ranking of the top 500 United States corporations as measured by gross revenue. ... Ceremonies during the annexation of Hawaii. ... Generally a special-purpose district, also known as a special district, is a type of district differing from general-purpose districts like municipalities, counties, etc. ... Intel Corporation (NASDAQ: INTC, SEHK: 4335), founded in 1968 as Integrated Electronics Corporation, is an American multinational corporation that is best known for designing and manufacturing microprocessors and specialized integrated circuits. ...


From Beaverton's perspective, the company's expectation for special treatment is counter to the city's desire to have zoning and other laws apply equally to all businesses, big and small. A nearby Costco store, one of that company's earliest, was annexed into Beaverton years ago without incident, and Beaverton's focus on additional annexation during the 21st century reflects a desire to streamline both city and county government by having metropolitan-area services handled by cities instead of counties. Costco Wholesale Corporation (NASDAQ: COST) is the largest membership warehouse club chain in the world based on sales volume, headquartered in Issaquah, Washington, United States,[1] with its flagship warehouse in nearby Seattle. ...


The Oregonian dates the bad blood between the two back to the Nike purchase of 74 acres (0.3 km²) of nearby Beaverton land which soon fronted the MAX Blue Line. When Nike proposed expanding their headquarters in that direction, Beaverton at first wanted them to build housing near the MAX station and criss-cross the property with two public roads, expectations defined by the zoning already in place when Nike bought the land. Beaverton's request was mostly consistent with Metro's transit-oriented development plans for the region. After a year, which included a threat by Nike to move 5,000 jobs out of the state, Beaverton backed down from the requirement for housing, but the lack of accommodation was something that Nike did not forget. MAX train traveling on the Yellow line to Portland. ... Metro, formerly known as Metropolitan Service District, is the regional governmental agency for the Oregon portion of the Portland metropolitan area. ...


The annexation standoff soon led Beaverton to attempt a forcible annexation. That led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in unincorporated Washington County for 35 years, while Electro Scientific Industries and Tektronix get that same protection for 30 years. This article is about the political effort. ... Columbia Sportswear Company NASDAQ: COLM is a United States company that manufactures and distributes outerwear and sportswear. ... Tektronix is a United States corporation that is currently a major presence in the test, measurement, and measuring industry. ...


Manufacturing

Nike has more than 700 shops around the world and offices located in 45 countries outside the United States.[10] Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines,and Malaysia.[11] Nike is hesitant to disclose information about the contract companies it works with. However, due to harsh criticism from some organizations like Barbie.com, Nike declared that beginning in 2009 they will begin to provide minimum wages to their workers and full health insurance for every employee that is employed under the Nike Company. Information Occupation See: Barbies careers Family See: List of Barbies friends and family Created by Ruth Handler Barbie is a best-selling fashion doll launched in 1959. ...


Human rights concerns

Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labour Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been halted.[12] The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the free trade zones where their goods are typically manufactured. Sources of this criticism include Naomi Klein's book No Logo and Michael Moore's documentaries. Exploitation means many different things. ... A free trade zone (FTZ) or Export processing zone (EPZ) is one or more areas of a country where tariffs and quotas are eliminated and bureaucratic requirements are lowered in hopes of attracting new business and foreign investments. ... Naomi Klein (b. ... No Logo: Taking Aim at the Brand Bullies is a book by Canadian journalist Naomi Klein. ... Michael Francis Moore (born April 23, 1954) is an American political-activist, a film director, author, social commentator, and political humorist. ...


Nike was criticized about ads which referred to empowering women in the U.S. while engaging in practices in East Asian factories which some felt disempowered women.[13] Look up Empowerment in Wiktionary, the free dictionary. ... This article is about the geographical region. ...


In the 1990s, Nike faced criticism for use of child labour in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice of child labour, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labour is not being used.[14]


These campaigns have been taken up by many college and universities, especially anti-globalisation groups as well as several anti-sweatshop groups such as the United Students Against Sweatshops.[15] Despite these campaigns, however, Nike's annual revenues have increased from $6.4 billion in 1996 to nearly $17 billion in 2007, according to the company's annual reports. Anti-globalization (anti-globalisation) is a political stance of opposition to the perceived negative aspects of globalization. ... United Students Against Sweatshops. ...


There have been several concerns raised in the media about the conditions that factory workers have to endure not only Nike's factories but in many of its major rivals manufacturing areas across Asia. Rumors of forced over-time and going for long periods of time without a break have been reported in the press.


Environmental Record

The consistently growing textile industry often brings negative contributions to the environment. Because Nike is a large participant in this manufacturing, many of their processes negatively contribute to the environment. One way the expanding textile industry affects the environment is by increasing its water deficit, climate change, pollution, and fossil fuel and raw material consumption. In addition to this, today’s electronic textile plants spend significant amounts of energy, while also producing a throw-away mindset due to trends founded upon fast fashion and cheap clothing.[16] Although these combined effects can negatively alter the environment, Nike tries to counteract their influence with different projects. According to a New England-based environmental organisation Clean Air-Cool Planet, Nike ranks among the top 3 companies (out of 56) on a survey conducted about climate-friendly companies.[17] Nike has also been praised for its Nike Grind programme (which closes the product lifecycle) by groups like Climate Counts.[18] In addition to this, one campaign that Nike began for Earth Day 2008 was a commercial that featured Steve Nash wearing Nike’s Trash Talk Shoe, a shoe that had been constructed in February of 2008 from pieces of leather and synthetic leather waste that derived from the factory floor. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program. Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale.[19] Another project Nike has begun is called Nike’s Reuse-A-Shoe program. This program is Nike’s longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is created from the recycled shoes is then used to help create sports surfaces, such as basketball courts, running tracks, and playgrounds.[20] The Textile industry (also known in the United Kingdom and Australia as the Rag Trade) is a term used for industries primarily concerned with the design or manufacture of clothing as well as the distribution and use of textiles . ... Nike Grind is part of Nikes Reuse-A-Shoe program that was started in 1993. ... The product lifecycle goes though many phases and involves many professional disciplines and requires many skills, tools and processes. ... Stephen John Nash, OC, OBC (born February 7, 1974),[1][2][3] is a Canadian professional basketball player who plays point guard for the Phoenix Suns of the National Basketball Association (NBA). ...


Marketing strategy

Nike's marketing strategy is an important component of the company's success. Nike is positioned as a premium-brand, selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[21] Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotion. These are summarised below. Image File history File links Question_book-3. ... The marketing mix is generally accepted as the use and specification of the 4 Ps describing the strategic position of a product in the marketplace. ...


Advertising

Extensive advertising in print, television and other media has included several controversies that have gathered substantial publicity.


Kasky v. Nike

Consumer activist Marc Kasky filed a lawsuit in Quincy Sanford California regarding newspaper advertisements and several letters Nike distributed in response to criticisms of labour conditions in its factories. Kasky claimed that the company made representations that constituted false advertising. Nike responded that the false advertising laws did not cover the company's expression of its views on a public issue, and that these were entitled to First Amendment protection. The local court agreed with Nike's lawyers, but the California Supreme Court overturned this ruling, claiming that the corporation's communications were commercial speech and therefore subject to false advertising laws. This article is about the U.S. state. ... This article does not cite any references or sources. ... “First Amendment” redirects here. ... The Supreme Court of California is the state supreme court in California. ... Commercial Speech is an expression related solely to the economic interest of the speaker and the speakers audience. ...


The United States Supreme Court agreed to review the case (Nike v. Kasky) but sent the case back to trial court without issuing a substantive ruling on the constitutional issues. The parties subsequently settled out of court before any finding on the accuracy of Nike's statements, leaving the California Supreme Court's denial of Nike's immunity claim as precedent. The case drew a great deal of attention from groups concerned with civil liberties, as well as anti-sweatshop activists. The Supreme Court Building, Washington, D.C. The Supreme Court Building, Washington, D.C., (large image) The Supreme Court of the United States, located in Washington, D.C., is the highest court (see supreme court) in the United States; that is, it has ultimate judicial authority within the United States... Civil liberties is the name given to freedoms that protect the individual from government. ...


Beatles song

Nike has been a focus of criticism for their use of the Beatles song "Revolution" in a commercial, against the wishes of Apple Records, the Beatles' recording company. Nike paid $250,000 to Capitol Records Inc., which held the North American licensing rights to the Beatles' recordings, for the right to use the Beatles' rendition for a year. The White Album, see The Beatles (album). ... This article is about the musical composition. ... Revolution is a song by The Beatles, written primarily by John Lennon and attributed to Lennon-McCartney. ... // Advert redirects here. ... Apple Records logo, featuring a Granny Smith apple. ... Capitol Records is a major United States-based record label owned by EMI and located in Hollywood, California. ...


According to a July 28, 1987 article written by the Associated Press, Apple sued Nike Inc., Capitol Records Inc., EMI Records Inc. and Wieden+Kennedy advertising agency for $15 million. Capitol-EMI countered by saying the lawsuit was 'groundless' because Capitol had licensed the use of "Revolution" with the "active support and encouragement of Yoko Ono Lennon, a shareholder and director of Apple." is the 209th day of the year (210th in leap years) in the Gregorian calendar. ... This article is about the year 1987. ... The Associated Press, or AP, is an American news agency, the worlds largest such organization. ... For other uses, see EMI (disambiguation). ... Wieden+Kennedy (W+K) is an independently owned American advertising agency best known for its work for Nike. ... For the song by Die Ärzte, see Yoko Ono (song). ...


According to a November 9, 1989 article in the Los Angeles Daily News, "a tangle of lawsuits between the Beatles and their American and British record companies has been settled." One condition of the out-of-court settlement was that terms of the agreement would be kept secret. The settlement was reached among the three parties involved: George Harrison, Paul McCartney, Ringo Starr; Yoko Ono; and Apple, EMI and Capitol Records. A spokesman for Yoko Ono noted, "It's such a confusing myriad of issues that even people who have been close to the principals have a difficult time grasping it. Attorneys on both sides of the Atlantic have probably put their children through college on this." is the 313th day of the year (314th in leap years) in the Gregorian calendar. ... Year 1989 (MCMLXXXIX) was a common year starting on Sunday (link displays 1989 Gregorian calendar). ... Los Angeles Daily News is the second largest circulating daily newspaper of Los Angeles, California. ... For other persons named George Harrison, see George Harrison (disambiguation). ... Sir James Paul McCartney, MBE (born 18 June 1942) is an English singer-songwriter, composer, multi-instrumentalist, poet, entrepreneur, painter, record producer, film producer, and animal-rights activist. ... Richard Starkey, MBE (born 7 July 1940), better known by his stage name Ringo Starr, is an Academy Award-winning English musician, singer, songwriter and actor, best known as the drummer for The Beatles. ...


Nike discontinued airing ads featuring "Revolution" in March 1988. Yoko Ono later gave permission to Nike to use John Lennon's "Instant Karma" in another ad. John Winston Ono Lennon, MBE (October 9, 1940 – December 8, 1980), (born John Winston Lennon, known as John Ono Lennon) was an iconic English 20th century rock and roll songwriter and singer, best known as the founding member of The Beatles. ...


Minor Threat ad

In late June 2005, Nike received criticism from Ian MacKaye, owner of Dischord Records, guitarist/vocalist for Fugazi & The Evens, and front-man of defunct punk band Minor Threat, for appropriating imagery and text from Minor Threat's 1981 self-titled album's cover art in a flyer promoting Nike Skateboarding's 2005 East Coast demo tour.
On June 27, Nike Skateboarding's website issued an apology to Dischord, Minor Threat, and fans of both and announced that they tried to remove and dispose of all flyers. They state that the people who designed it were skateboarders and Minor Threat fans themselves who created the ad out of respect and appreciation for the band.[22] The dispute was eventually settled out of court between Nike & Minor Threat. The exact details of the settlement have never been disclosed. Ian Thomas Garner MacKaye (pronounced ), born April 16, 1962), is an American singer and guitarist. ... Dischord Records is a Washington, D.C.-based independent record label specializing in D.C.-area independent punk, hardcore, and post-hardcore music. ... For other uses, see Fugazi (disambiguation). ... The Evens are a Washington, D.C. duo, formed in the fall of 2001, comprising partners Ian MacKaye (of Fugazi, formerly of Minor Threat) and Amy Farina (formerly of The Warmers). ... Minor Threat was an American hardcore punk band that formed in Washington DC in 1980 and disbanded in 1983. ... The Nike SB logo, back in its earliest days its products still carried the skateboarding products created by Nike, Inc. ... is the 178th day of the year (179th in leap years) in the Gregorian calendar. ...


Chinese-themed ad

In 2004, an ad about LeBron James beating cartoon martial arts masters in martial arts offended Chinese authorities, who called the ad blasphemous and insulting to national dignity. The ad was later banned in China. In early 2007 the ad was re-instated in China for unknown reasons.[23] LeBron Raymone James (born December 30, 1984) is an American professional basketball player who currently plays for the Cleveland Cavaliers of the National Basketball Association (NBA). ... Hawaiian State Grappling Championships. ...


Place

Nike sells its product to more than 25,000 retailers in the U.S. (including Nike's own outlets and "Niketown" stores) and in approximately 160 countries in the world. Nike also sells its own products at nike.com that allows customers to design shoes and directly delivers them from manufacturer to your house. Nike sells its products in international markets through independent distributors, licensees, and subsidiaries.


Sponsorship

Main article: Nike sponsorships

Nike has a number of celebrity athletes and professional teams to focus attention on their products. Nike has signed top athletes in many different professional sports such as: Nike sponsors many athletes and teams around the world. ...

This is not intended to be an exhaustive, exact list. This list is for example only. Soccer redirects here. ... Landon Timothy Donovan (born March 4, 1982 in Redlands, California), is an American professional soccer player on the Los Angeles Galaxy, who is the all-time leading scorer for the United States mens national soccer team. ... Francesc Cesc Fàbregas Soler (pronounced ) (born 4 May 1987 in Arenys de Mar, Catalonia)[2][3] is a Spanish footballer who plays as a central midfielder for Arsenal in the English Premier League and for the Spanish national team. ... Mia Hamm (born Mariel Margaret Hamm on March 17, 1972 in Selma, Alabama) is a former American soccer player. ... Thierry Daniel Henry (pronounced , born 17 August 1977) is a French football player. ... Zlatan Ibrahimović (IPA: [], pronunciation; born October 3, 1981) is a Swedish football player of Bosniak and Croatian descent. ... Bojan Krkić (born August 28, 1990 in Linyola, Lleida, Catalonia, Spain), known as Bojan, is a 16-year-old Serbian-Spanish footballer who plays for FC Barcelona in Spain. ... Francisco Guillermo Ochoa Magaña (born July 13, 1985 in Guadalajara, Jalisco) popularly nicknamed Memo, is a Mexican international football goalkeeper who currently plays for Club América in the Primera División de México. ... Carles Puyol i Saforcada (born April 13, 1978 in La Pobla de Segur, Catalonia) is a Catalan footballer who is the current team captain of FC Barcelona. ... Robson de Souza (born January 25, 1984 in São Vicente, São Paulo), nicknamed Robinho, is a Brazilian footballer currently playing for Spanish La Liga club Real Madrid C.F. and the Brazilian national team. ... For other persons named Ronaldinho, see Ronaldinho (disambiguation). ... Ronaldo Luis Nazário de Lima (born September 22, 1976), is a Brazilian professional footballer who plays as a striker for Brazil and the Italian Serie A club AC Milan. ... Cristiano Ronaldo dos Santos Aveiro, OIH (pron. ... This article or section does not adequately cite its references or sources. ... This article is about the sport. ... For other persons named Michael Jordan, see Michael Jordan (disambiguation). ... Kobe Bryant (born August 23, 1978) is an American All-Star shooting guard in the National Basketball Association who plays for the Los Angeles Lakers. ... LeBron Raymone James (born December 30, 1984) is an American professional basketball player who currently plays for the Cleveland Cavaliers of the National Basketball Association (NBA). ... Kevin Wayne Durant (born September 29, 1988 in Washington, D.C.[9][10]) is an American professional basketball player for the NBAs Seattle SuperSonics, picked second in the 2007 NBA Draft from the University of Texas. ... Brandon Roy (born July 23, 1984 in Seattle, Washington) is an American professional basketball player with the Portland Trail Blazers of the National Basketball Association. ... Emanuel David Ginobili (Spanish: Ginóbili) (born July 28, 1977 in Bahía Blanca, Argentina), better known as Manu Ginobili, is an Argentine basketball player of Italian descent. ... Vincent Lamar Vince Carter (born January 26, 1977) is an American All-Star basketball player in the NBA. He currently is a player and co-captain for the New Jersey Nets. ... Jermaine L. ONeal (born October 13, 1978, in Columbia, South Carolina) is an American National Basketball Association player who currently plays for the Indiana Pacers. ... Stephen John Nash, OC, OBC (born February 7, 1974),[1][2][3] is a Canadian professional basketball player who plays point guard for the Phoenix Suns of the National Basketball Association (NBA). ... Amaré Carsares Stoudemire[1] (born November 16, 1982 in Lake Wales, Florida) is an American professional basketball player for the NBAs Phoenix Suns. ... Shawn Dwayne Marion (born May 7, 1978 in Waukegan, Illinois) is an American professional basketball player currently for the Miami Heat of the NBA. He is widely regarded as one of the most versatile players in the league due to his ability to play many positions. ... Andrei Kirilenko can refer to: Andrei Kirilenko (politician), a high-ranking official in the Communist Party of the Soviet Union during the 1970s and early 1980s Andrei Kirilenko (basketball player), a Russian NBA player This human name article is a disambiguation page — a list of pages that might otherwise share... Michael Redd (born August 24, 1979, in Columbus, Ohio) is an American professional basketball player currently with the Milwaukee Bucks of the NBA, and the United States national basketball team. ... Dirk Werner Nowitzki (pronounced ) (born June 19, 1978) is a German professional basketball player who plays for the Dallas Mavericks of the National Basketball Association. ... Gregory Wayne Oden Jr. ... Suzanne Brigit Bird (born October 16, 1980) is a professional womens basketball player. ... Mehmet Okur (born May 26, 1979 in Yalova, Turkey) is a Turkish professional basketball player who currently plays for the Utah Jazz of the NBA. He is a 211 cm (6 11)[1] power forward/center. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... Brian Keith Urlacher (pronounced ) (born May 25, 1978 in Pasco, Washington) is an American football player for the Chicago Bears of the National Football League. ... LaDainian Tomlinson (born June 23, 1979) is an American football player who currently plays running back for the San Diego Chargers of the National Football League. ... This article is about the sport. ... Matthew Thomas Holliday (born January 15, 1980 in Stillwater, Oklahoma) is the starting left fielder for the Colorado Rockies. ... James Calvin Jimmy Rollins (born November 27, 1978 in Oakland, California), nicknamed J-Roll, is an All-Star and MVP Shortstop for the Philadelphia Phillies. ... Alexander Emmanuel Alex Rodriguez (born July 27, 1975, in New York, New York), commonly nicknamed A-Rod, is a Dominican-American baseball infielder. ... Mark Charles Teixeira (IPA:) (born April 11, 1980 in Annapolis, Maryland) is a Major League Baseball player with the Atlanta Braves. ... Huston Lowell Street (born August 2, 1983, in Austin, Texas) is a relief pitcher for the Oakland Athletics, currently best known for winning the 2005 American League Rookie of the Year. ... Lance Armstrong (born Lance Edward Gunderson on September 18, 1971) is a retired American professional road racing cyclist. ... This article is about the game. ... Personal Information Birth December 30, 1975 ) Cypress, California Height 6 ft 1 in (1. ... Personal Information Birth December 16, 1979 ) Cape Town, South Africa Height 5 ft 9 in (1. ... Paul Alexander Casey (born 21 July 1977) is an English golfer who is a member of the worlds top two professional golf tours, the U.S. based PGA Tour and the European Tour. ... Stewart Cink (b May 21, 1973 Huntsville, Alabama) is an American golfer who has featured in the top ten of the Official World Golf Rankings at times. ... For other uses, see Tennis (disambiguation). ... Serena Jameka Williams, (born September 26, 1981) is an American former World No. ... Federer redirects here. ... Rafael Nadal Parera (IPA: ) (born June 3, 1986, in Manacor, Mallorca) is a Spanish professional tennis player. ... John Isner (born April 26, 1985, in Greensboro, North Carolina) is an American professional tennis player. ... For other persons named James Blake, see James Blake (disambiguation). ... Maria Yuryevna Sharapova (Russian:  ) (born April 19, 1987) is a Russian professional tennis player who is currently ranked World No. ... Lindsay Ann Davenport (born June 8, 1976 in Palos Verdes, California) is a former World No. ... Country: Slovakia Residence: Monte Carlo, Monaco Height: 5 11 1/4 Weight: 124 lbs. ... Andre Kirk Agassi (born April 29, 1970) is a former World No. ... Petros “Pete” Sampras (born 12 August 1971), is a former World No. ... Phil Magroinz (born 24 February 1981) is a former World No. ... Skateboarders Skateboarding is the act of riding on and performing tricks with a skateboard. ... Paul Rodriguez Jr. ... For other meanings of these words, see boxing (disambiguation) or boxer. ... Emmanuel Dapidran Pacquiao, (born December 17, 1978 in Kibawe, Bukidnon, Mindanao, Philippines), simply known as Manny Pacquiao or Pac-Man, is a Filipino professional boxer. ... Alan Webb (born January 13, 1983 in Ann Arbor, Michigan) is an American track athlete. ... F1 redirects here. ... Felipe Massa (born April 25, 1981) is a Brazilian Formula One racing driver, currently employed by the Ferrari team. ...


Nike's first professional athlete endorser was Romanian tennis player Ilie Năstase, and the company's first track endorser was distance running legend Steve Prefontaine. Prefontaine was the prized pupil of the company's co-founder Bill Bowerman while he coached at the University of Oregon. Today, the Steve Prefontaine Building is named in his honor at Nike's corporate headquarters. Ilie Năstase (born July 19, 1946, in Bucharest) is a former Romanian professional tennis player and one of the top players of the 1970s. ... Steve Roland Prefontaine (January 25, 1951 – May 30, 1975) (nicknamed Pre) was an American Olympic runner who inspired a running boom in the 1970s along with contemporaries Frank Shorter and Bill Rodgers. ... William J. Bowerman (b. ... The University of Oregon is a public university located in Eugene, Oregon. ...


Besides Prefontaine, Nike has sponsored many other successful track & field athletes over the years such as Carl Lewis, Jackie Joyner-Kersee and Sebastian Coe. However, it was the signing of basketball player Michael Jordan in 1984, with his subsequent promotion of Nike over the course of his storied career with Spike Lee as Mars Blackmon, that proved to be one of the biggest boosts to Nike's publicity and sales. A womens 400 m hurdles race on a typical outdoor red urethane track in the Helsinki Olympic Stadium in Finland. ... Frederick Carlton Carl Lewis (born July 1, 1961) is a retired American track and field athlete who won 10 Olympic medals including 9 golds (He received the gold medal in the 100 meters in 1988 Olympics after Ben Johnson was disqualified for using drugs), and 10 World Championships medals, of... Jackie Joyner-Kersee (born March 3, 1962) is a retired American athlete, ranked amongst the all-time greatest heptathletes. ... Sebastian Newbold Coe, Baron Coe KBE (born 29 September 1956 in Chiswick, London) is a politician and former top-level athlete from England. ... For other persons named Michael Jordan, see Michael Jordan (disambiguation). ... Shelton Jackson Lee (born March 20, 1957, in Atlanta, Georgia), better known as Spike Lee, is an Emmy Award - winning, and Academy Award - nominated American film director, producer, writer, and actor noted for his films dealing with controversial social and political issues. ... Is it the shoes? Mars Blackmon was a fictional character from the 1986 film Shes Gotta Have It. ...


Nike also sponsors events like Hoop It Up (high school basketball) and The Golden West Invitational (high school track and field). Nike uses web sites as a promotional tool to cover these events. Nike also has several websites for individual sports, including nikebasketball.com, nikefootball.com, and nikerunning.com.


References

  1. ^ 2007 Annual Report, p. 2 (PDF), Nike, Inc., Retrieved on January 7, 2007.
  2. ^ TSN : NHL - Canada's Sports Leader
  3. ^ 'Swoosh' by J.B. Strasser and 'Just Do It' by Donald Katz
  4. ^ Nike Origins
  5. ^ The Hindu Business Line : Nike launches cricket shoe Air Zoom Yorker
  6. ^ Marketing Playbook: Nike vs. New Balance: Comparative Positioning
  7. ^ Nike Designs Shoes for Wal-Mart | Dexigner
  8. ^ T. Scott Saponas, Jonathan Lester, Carl Hartung, Tadayoshi Kohno. Devices That Tell On You: The Nike+iPod Sport Kit.
  9. ^ http://www.news.com/NikeiPod-raises-RFID-privacy-concerns/2100-1029_3-6143606.html?part=dl&tag=feed_2574&subj=6143606&tag=news|title=Nike+iPod raises RFID privacy concerns|author=Tom Espiner|date=2006-12-13|publisher=CNet}}
  10. ^ NikeBiz | Investors | Corporate
  11. ^ http://www.nike.com/nikebiz/gc/mp/pdf/disclosure_list_2005-06.pdf
  12. ^ Nike Labor Practices in Vietnam
  13. ^ NMSU:Nike
  14. ^ MIT:
  15. ^ Sweatfree Campus Campaign Launch
  16. ^ http://www.emergingtextiles.com/?q=stu&s=TI-green-textiles&c=stu080423-&peu=eu395&pus=us632 Emerging Textiles February 2008. Retrieved: May 4, 2008
  17. ^ Reuters report
  18. ^ ClimateCounts: Nike
  19. ^ http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003793129&imw=Y BRANDWEEK April 23, 2008. Retrieved: May 4, 2008
  20. ^ http://www.wickedlocal.com/lexington/news/business/x883026486 Wicked Local April 29, 2008. Retrieved: May 4, 2008
  21. ^ NIKE INC vs. MARC KASKY: Just the Facts - ReclaimDemocracy.org
  22. ^ Nike: Skateboarding
  23. ^ [1], The Washington Post, Retrieved March 7, 2007
  • Egan, Timothy. "The swoon of the swoosh", New York Times Magazine; September 13, 1998. 

TIER 0 Special Nike Accounts issued to exclusive stores worldwide who receive special releases. is the 7th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 256th day of the year (257th in leap years) in the Gregorian calendar. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ...


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  • Nike, Inc. is at coordinates 45°30′34″N 122°49′48″W / 45.5093, -122.8299 (Nike, Inc.)Coordinates: 45°30′34″N 122°49′48″W / 45.5093, -122.8299 (Nike, Inc.)

Criticism of Nike's labor practices Map of Earth showing lines of latitude (horizontally) and longitude (vertically), Eckert VI projection; large version (pdf, 1. ...

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Counterfeiting Of Nikes October 2, 2004 edition. ... Theodore R. Ted Kulongoski (born November 5, 1940, in rural Missouri[1]) is an American Democratic politician. ...

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