Nippon Life Insurance Company (日本生命保険相互会社; Nihon Seimei Hoken Sōgo-kaisha, Nissay) is a Japanese company. It is the largest life insurer in Japan headquartered in Osaka. It is known as "Nihon Seimei" (日本生命) or "Nissay" (ニッセイ). Osaka Castle (Åsaka-jÅ) Location in Japan Osaka Aquarium (Kaiyukan) Osaka railway station The Osaka Tower (TsÅ«tenkaku) Azumanga Daioh. ...
Headquarters
3-5-12, Imabashi, Chuo-ku, Osaka, Japan
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NipponLifeInsuranceCompany, established in 1889, is based in Tokyo, Japan and has grown to become one of the largest financial services organizations in the world.
In 1991, the company established NipponLifeinsuranceCompany of America (NLI America) to offer a full range of employee benefit programs to American and Japanese companies operating in the U.S. NLI America, with branches in New York, Chicago and Los Angeles, provides group insurance and retirement products to employees and their families.
NipponLife has been the industry leader since 1899, with premiums of JPY 5.1 trillion (USD 49 billion) in fiscal year 2003 and an asset base of JPY 45.3 trillion (USD 429 billion).
The company is reallocating its asset portfolio by gradually shifting from equity to fixed-income assets to enhance the stability of its investment income.
NipponLife is challenged by banks in the savings product market and is also being challenged by foreign players and life subsidiaries of major non-life companies in the medical insurance market.