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Now
Launched	27 March 1990
Owned by	BSB (Later BSkyB)
Availability At time of closure
Satellite
Analogue	Marcopolo 1 11.93846

Now was a British television channel transmitted as part of the British Satellite Broadcasting (BSB) service during 1990. Image File history File links Circle-question. ... March 27 is the 86th day of the year in the Gregorian Calendar (87th in leap years). ... This article is about the year. ... BSB logo British Satellite Broadcasting (BSB) was a company set up in 1986 to provide direct broadcast satellite television services to the United Kingdom. ... British Sky Broadcasting (BSkyB — formerly two companies, Sky Television and BSB) is a company that operates Sky Digital, the most popular subscription television service in the UK and Ireland. ... As of 2005, analogue transmissions are still the most used method of receiving television in the United Kingdom. ... BSB logo British Satellite Broadcasting (BSB) was a company set up in 1986 to provide direct broadcast satellite television services to the United Kingdom. ...

History

The Now Channel, was broadcasted throughout BSB's short spell on air from March to December of 1990 on the Marcopolo satellites. The content of the channel was similar to that of Living TV, UKTV Style and various other lifestyle based channels. The channel was promoted under the slogan "The Channel For Living". Marcopolo 1 and 2 (spelled thus) were two satellites launched in 1989 in order to carry the five television channels of Britains official direct broadcast satellite company, British Satellite Broadcasting. ... LIVINGtv is a British television channel owned by Flextech. ... UK Style was launched on 1st November 1997. ...

In November 1990, BSB merged with Sky Television to form BSkyB. BSkyB decided to streamline the channels available on both services. The decision was taken to replace Now was with Sky News which Sky Television had broadcast on the Astra satellite. Sky News is Europes first 24-hour television news channel, originally launched as part of the 4-channel Sky Television network in February 1989. ...

Now ceased broadcasting on Saturday 1 December 1990 at 1am. The ending of Now was faded into the clock of Sky News and the newsreader welcomed those watching on the Marcopolo satellite. As there were still programmes yet to be shown on Now, BSkyB initially broadcast Arts programmes intended for "Now" on a weekend when Sky Arts opted out of the Sky News service on the Marcopolo satellite. Once all shows had been broadcast Sky Arts closed.

Content

Now, featured a mix of talk and chat shows, inspiring documentaries, news, current affairs and arts programming within its schedule. As with all of BSB's channels Now carried the compulsory BSB News segment. Some of Now's most memorable programming include "Now Sir Robin" fronted by ex-question time presenter Sir Robin Day. The programme featured all of the weeks political happenings and confrontations. Now focused heavilly upon arts and broadcast a number of theatre and musical performances (of the classic kind) during its short lived broadcast. Arts programming was prevelent in the schedule and featured most nights.