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Encyclopedia > Ocado
An Ocado delivery in progress
An Ocado delivery in progress

Ocado is the first new brand in grocery retailing in the UK for a generation. It is an internet based grocery retailer in the United Kingdom which sells both name-brand goods and Waitrose own brand goods. Ocado is partly owned by the John Lewis Partnership, which owns Waitrose, but remains independent. In contrast to the rivalling home delivery services by Tesco and Sainsbury's, Ocado operates a warehouse based model. It aims to compete on quality of its service rather than price (as with the Waitrose chain itself) and generally matches Waitrose in-store prices. Ocado's customer service frequently wins awards and it is its unique business model that enables it to do this successfully. It is often citedas the only e-grocer in the UK that offers a real alternative to going to the supermarket. There is a small delivery fee (typically £2-3.00. This article does not cite any references or sources. ... Waitrose is the supermarket division of the John Lewis Partnership, with 187 branches as of November 2007. ... For the former (1856-1991) unrelated UK department store, see Lewiss. ... , For other uses, see Tesco (disambiguation). ... This article is about the supermarket business. ... Old warehouses in Amsterdam Inside Green Logistics Co. ...

Contents

History

The company was founded by a group of former Goldman Sachs merchant bankers (Jonathan Faiman, Jason Gissing and Tim Steiner. They built the company from scratch: initially designing, developing and operating every aspect of the business themselves. Over the last 8 years the company has grown from 3 people to over 3,000. The business has a reputation for continual improvement and innnovation. Ocado has been responsible for much of the innovation in the e-grocery sector. Ocado was first to offer free delivery, one-hour delivery slots, an entire biodiesel fuelled fleet, colour-coded, biodegradable and recycled plastic bags. The Goldman Sachs Group, Inc. ...


Recently Ocado announced it would take back all plastic bags and recycle them locally into new Ocado plastic bags, another first for any UK retailer. Other retailers generally do not recycle their bags but Ocado take them back from customers and recycle them into new Ocado bags (they call this 'closing the plastic bag loop'). Ocado has also advertised its environmental credentials on national TV: each Ocado van carries up to 20 families' shopping and takes their cars off the road. As a traffic aggregator it materially reduces its carbon footprint.


The latest enhancement to the customer offer has been the introduction of an SMS service confirming the delivery, giving the name of the driver and the registration and colour of the van. This service tells customers if there are products missing from the order (typically due to a supplier failing to make a promised delivery on time). It is on the basis of this type of continual improvement that Ocado has won numerous independent customer service awards.

  • In October 2007 the company generated an economic return for the first time after almost £300 million of investment. Ocado made its eight millionth customer delivery in January 2008, and is now the second largest e-grocer in the world.

Michael Ian Grade CBE (born March 8, 1943) is a British businessman and a distinguished figure in the field of broadcasting. ...

Name

The name Ocado is a made up word. According to non-executive director of Ocado, Jez Frampton (CEO of Interbrand), the name Ocado was meant to be evocative of fresh fruit. The avocado is the hardest fruit to protect through the food chain. Frampton said the name scored "off the scale" when tested with potential consumers.


References

1. "Ocado is a grocery revolution", 'Internet Magazine', June 4, 2004 is the 155th day of the year (156th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


2. "I've seen the future of food retailing and it works", 'The Spectator', December 6, 2006 is the 340th day of the year (341st in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


3. "Ocado looks to move further up the food chain", "The Financial Times", October 12, 2007 is the 285th day of the year (286th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


4. "Ocado delivers key milestone", "The Financial Times", November 23, 2007 is the 327th day of the year (328th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


5. "Ocado finally delivers the goods", 'The Sunday Times', November 25, 2007 is the 329th day of the year (330th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


External links

  • Official site

  Results from FactBites:
 
Ocado (198 words)
Ocado is said to be looking to raise a further £50m to fund the expansion of its online food retailing business, and Goldman Sachs has been appointed financial adviser.
Ocado is planning to expand its Waitrose groceries distribution business in Southampton over the next few months, with the creation of 100 jobs.
Ocado, which is 40% owned by the John Lewis Partnership, is to launch an online grocery delivery service from a temporary depot in Hemel Hempstead later this year, while a new depot is built in nearby Hatfield.
Ocado - Wikipedia, the free encyclopedia (337 words)
Ocado is an internet based grocery retailer in the United Kingdom which sells both name-brand goods and Waitrose own brand goods.
Ocado is partly owned by the John Lewis Partnership but remains independent.
Despite this, it has been reported that the Ocado brand is becoming more popular than the more established Waitrose, 30% of Ocado is owned by Waitrose owners, the John Lewis Partnership.
  More results at FactBites »


 

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