 The Odwalla Inc. logo Odwalla is a juice company founded in Santa Cruz, California in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett. Formerly a publicly traded company, Odwalla was acquired by the Coca-Cola Company in 2002. The Odwalla corporate logo. ...
Juice is a liquid naturally contained in plants. ...
Santa Cruz is the county seat of Santa Cruz County, California, United States. ...
A publicly traded corporation often refers to a company whose shares are traded on the open market, such as a stock market. ...
The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ...
The Odwalla brand includes juices, smoothies and similar health beverages. Odwalla helped popularize the flash pasteurization technique, which eliminates harmful bacteria without the associated taste and nutritional loss accompanying traditional pasteurization. Flash pasteurization is a method of heat pasteurization of perishable beverages like milk, fruit and vegetable juices, and beer. ...
Subgroups Actinobacteria Aquificae Bacteroidetes/Chlorobi Chlamydiae/Verrucomicrobia Chloroflexi Chrysiogenetes Cyanobacteria Deferribacteres Deinococcus-Thermus Dictyoglomi Fibrobacteres/Acidobacteria Firmicutes Fusobacteria Gemmatimonadetes Nitrospirae Planctomycetes Proteobacteria Spirochaetes Thermodesulfobacteria Thermomicrobia Thermotogae Bacteria (singular: bacterium) are a major group of living organisms. ...
Pasteurization (or pasteurisation) is the process of heating food for the purpose of killing harmful organisms such as bacteria, viruses, protozoa, molds, and yeasts. ...
The company was shaken by a limited E. coli outbreak on the west coast in 1996 associated with its unpasteurized apple juice products. Due to its previous emphasis on not pasteurizing its fresh fruit juices, Odwalla began flash-pasteurization, which allowed it to stay true to Odwalla's primary emphasis on non-pasteurized products. Binomial name Escherichia coli T. Escherich, 1885 Escherichia coli (usually abbreviated to E. coli) is one of the main species of bacteria that live in the lower intestines of warm-blooded animals (including birds and mammals) and are necessary for the proper digestion of food. ...
The juices were pulled from the shelves three hours after Odwalla was informed of the possible E. coli-apple juice link. This recall touched 4,600 retail locations in the U.S. and British Columbia, cost $6.5 million and took 48 hours.
The juices reappeared on the shelves on December 5, 1996 under the label "flash-pasteurized" and are safe for the elderly and children to consume.
Odwalla (Oh.dwa.la)
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