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New Coke - Wikipedia, the free encyclopedia (2441 words) |
 | While most Pepsi drinkers strongly preferred Pepsi and rarely settled for others, Coke drinkers, although they preferred Coke, were more likely to buy and drink Pepsi, RC or a store brand if it was the only brand available. |
| Coke spent a considerable amount of time trying to figure out where it had made a mistake, ultimately concluding that it had underestimated the public impact of the portion of the customer base that would be alienated by the switch. |
| In 1985, New Coke was sold only in North America, while the original formula continued to be sold in the rest of the world (although had the new version been a success it would presumably have been introduced worldwide). |
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