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Encyclopedia > Old Navy (company)

Old Navy is a brand of clothing and chain of stores that is owned by Gap Inc., which also owns the Gap and Banana Republic brands. Founded in 1969, Gap is a mid-scale specialty clothing retailer, while Banana Republic is a luxury clothing retailer which started in 1978. Old Navy logo, deeming fair use This work is copyrighted. ... Gap Inc. ... Gap Inc. ... Banana republic (or Bananaland) is a pejorative term for describing a country with a non-democratic or unstable government, especially where there is widespread political corruption and strong foreign influence. ... 1969 was a common year starting on Wednesday For other uses, see Number 1969. ... 1978 was a common year starting on Sunday (the link is to a full 1978 calendar). ...


Launched in 1994 as a value chain, the first Old Navy store was opened in California. Flagship stores are located in New York City, Bloomington, Minnesota, Seattle, Washington, San Francisco, California, and its largest store in Chicago, Illinois. 1994 was a common year starting on Saturday of the Gregorian calendar, and was designated the International year of the Family. ... State nickname: The Golden State Other U.S. States Capital Sacramento Largest city Los Angeles Governor Arnold Schwarzenegger (R) Official languages English Area 410,000 km² (3rd)  - Land 404,298 km²  - Water 20,047 km² (4. ... Midtown Manhattan, looking north from the Empire State Building, 2005 New York City (officially named the City of New York) is the most populous city in the state of New York and the entire United States. ... Bloomington is a city located in Hennepin County, Minnesota, a suburb south of Minneapolis. ... Downtown Seattle skyline City nickname: The Emerald City Location Location of Seattle in King County and Washington Government County King Mayor Greg Nickels NP/Democrat ¹ Physical characteristics Area      Land      Water 369. ... The downtown San Francisco skyline, looking east from the central part of the city. ... Chicago, colloquially known as the Second City and the Windy City, is the third-largest city in population in the United States and the largest inland city in the country. ...


The name "Old Navy" was chosen because originally the stores were supposed to emulate the look and feel of a traditional military surplus store. While this motif was quickly dropped, many stores retain a warehouse-like/urban decor.


The clothing found in this chain is known to be trendy and fashionable, yet more affordable than its other Gap Inc. counterparts. Because of this, the Old Navy chain is extremely popular with teenagers, who tend to have limited budgets yet want to sport the latest fashions. Old Navy stocks clothes to suit just about everyone- their stores contain specialized sections for infants, boys, girls, men, and women, and within these categories contain styles for many occasions. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses. Gap Inc. ...


Additionally, Old Navy informally bills itself as an all-American brand. The chain releases a shirt every summer emblazoned with an American flag. Each year's shirt features a slightly-altered flag graphic with the year listed below. In its Canadian stores, a similar shirt with the Canadian flag is sold.


Advertisement Campaigns

The most notable aspect of Old Navy's television advertisements are their satirical tone toward a retroistic time period, vaguely between 1940 and 1960. In sharp contrast to the Gap's advertisements, Old Navy's feature chipper family members sporting their clothing line while engaging in wholesome family activities, such as barbecueing. A common tagline used in their campaigns is the widely recognized "(insert clothing article here) for the whole family!". In addition to this, Old Navy is known for its advertising campaigns featuring celebrities such as the hip hop artist Lil Kim and Morgan Fairchild. Another popular spokesperson was former Vogue editor Carrie Donovan, who often appeared in ads with company "spokesdog", Magic. Gap Inc. cites that Magic, a Airedale terrier mix, was rescued from the streets of San Jose. Magic remains an informal mascot of the company, though Donovan has since passed away. Retro is a contemporary term used to describe things from a bygone era. ... Hip hop is a cultural movement that began amongst urban African American youth in New York and has since spread around the world. ... Lil Kim on the cover of her album Notorious Kim Kimberly Ann Jones, professionally known as Lil Kim (also called The Queen Bee, The Lieutenant, and The Queen Bitch such as the QB of all bitches) is a United States rapper who was born in the Bedford-Stuyvesant neighborhood... Morgan Fairchild Morgan Fairchild (born February 3, 1950 in Dallas, Texas) is an American actress. ... Vogue can refer to: Vogue, a fashion magazine vogue, a style of dance Melchior de Vogüé (1848-1910), French writer This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Carrie Donovan was the former style editor for The New York Times Magazine who is best known for her work in Old Navy commercials where she wore her trademark large spectacles and declared the merchandise was Fabulous!. Categories: People stubs ... City nickname: Capital of Silicon Valley Location Location of San Jose within Santa Clara County, California. ... Mascots at the Mascot Olympics in Orlando, FL. A mascot is something, typically an animal or human character used to represent a group with a common identity, such as a school, professional sports team, or corporation. ...


Criticism

Since Old Navy is owned by The Gap, the company has been included in accusations of sweatshop labor practices. Gap Inc. ... A sweatshop is a factory, where people work for a very small wage, producing a variety of products such as clothes, toys, shoes, and other consumer goods. ...


External link

  • Official website

  Results from FactBites:
 
Old Navy - Wikipedia, the free encyclopedia (628 words)
Old Navy is a brand of clothing and chain of stores owned by Gap Inc., which also owns the Gap, Banana Republic, and Forth and Towne brands.
Old Navy's corporate operations are within Gap in San Francisco and San Bruno, California.
Old Navy is also known for its advertising campaigns featuring celebrities such as Morgan Fairchild, Joan Collins, Fran Drescher, Vanessa Anne Hudgens, Kristin Chenoweth, and hip hop artist Lil Kim.
On sale at Old Navy: Cool clothes for identical zombies! - Salon (1063 words)
Old Navy now has 580 stores nationwide and is still expanding.
The Gap, Old Navy's parent company, remains convinced that people want more, and it seems to be right.
Old Navy and Ikea, however, are far more popular than those predecessors -- and, if you believe the more pessimistic of their critics, more dangerous.
  More results at FactBites »


 

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