An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent. Quantitative marketing research is a social research method that utilizes statistical techniques. ...
The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).
An omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet. Stratified sampling is a method of sampling from a population in statistics. ...
One particular type of syndicated service, the omnibussurvey, is regularly carried out in 15 countries in Asia by SRG and some of its competitors.
Whilst the omnibus is a very cost effective and efficient way of conducting research in Asia, great care must be taken in order to make best use of this service, particularly by companies thinking of entering these markets for the first time.
A national survey in India is similar to a pan-European survey in terms of cultural and language differences the researcher must be aware of and able to deal with.
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