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Electronic commerce Image File history File links Question_book-3. ...
Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. ...
|  | | Online goods and services
Streaming media
Electronic books
Software Streaming media is multimedia that is continuously received by, and normally displayed to, the end-user while it is being delivered by the provider. ...
An ebook is an electronic (or digital) version of a book. ...
Computer software (or simply software) refers to one or more computer programs and data held in the storage of a computer for some purpose. ...
| | Retail services
Banking · Food ordering
Flower delivery · DVD rental Online banking (or Internet banking) is a term used for performing transactions, payments etc. ...
Online food ordering services are websites that feature interactive menus allowing customers to place orders with their local restaurants. ...
Online flower delivery services are websites that allow you to place floral and allied gifting orders by browsing an online catalogue. ...
This article does not cite its references or sources. ...
| | Marketplace services
Trading communities
Auctions · Online wallet
Advertising
Price comparison service An online trading community exists to provide its members with a structured method for trading, bartering, or selling goods or services. ...
The online auction business model is one in which participants bid for products and services over the Internet. ...
A online wallet is a program or web service that allows users to store and control their online shopping information, like logins, passwords, shipping address and credit card details, in one central place. ...
On the internet, a price comparison service (also known as shopping comparison or price engine) allows individuals to see lists of prices for specific products. ...
| | E-procurement
E-procurement (Electronic Procurement) is the business-to-business purchase and sale of supplies and services through the Internet as well as other information and networking systems, such as electronic data interchange (EDI) and Enterprise Resource Planning (ERP). ...
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This box: view • talk • edit | Online advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, advertising networks and e-mail marketing, including e-mail spam. // Advert redirects here. ...
The World Wide Web and WWW redirect here. ...
Next big thing redirects here. ...
A typical Search Engine Results Page (SERP) A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. ...
A web banner or banner ad is a form of advertising on the World Wide Web. ...
Ad networks serve advertising on your website and share advertiser revenue for qualified clicks each time your site visitors clicks on ads. ...
Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. ...
E-mail spam, also known as bulk e-mail or junk e-mail is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. ...
A major result of online advertising is information and content that is not limited by geography or time. The emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy. Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. ...
Online video directories for brands are a good example of interactive advertising. These directories complement television advertising and allow the viewer to view the commercials of a number of brands. If the advertiser has opted for a response feature, the viewer may then choose to visit the brand’s website, or interact with the advertiser through other touch points such as email, chat or phone. Response to brand communication is instantaneous, and conversion to business is very high. This is because in contrast to conventional forms of interruptive advertising, the viewer has actually chosen to see the commercial.
Purchasing variations
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA. Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ...
Cost Per Click or CPC (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...
Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...
- CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The M in the acronym is the Roman numeral for one thousand.
- CPV (Cost Per Visitor) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
- CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay every time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
- CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
- Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs. Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ...
Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ...
This article is considered orphaned, since there are very few or no other articles that link to this one. ...
The Million Dollar Homepage is a website conceived by Alex Tew, a then 21-year-old student from Cricklade, Wiltshire, England to help raise money for his university education. ...
- Floating ad: An ad which moves across the user's screen or floats above the content.
- Expanding ad: An ad which changes size and which may alter the contents of the webpage.
- Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
- Wallpaper ad: An ad which changes the background of the page being viewed.
- Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
- Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
- Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
- Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
- Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
- Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers. SMS may refer to: Short message service, a form of text messaging on cell phones Sega Master System – an 8-bit video game console from the 1980s Seiner Majestät Schiff, His Majestys Ship in the German Kaiserliche Marine and the Austro-Hungarian Navy SMS (comics), a British comic...
Streaming media is just-in-time delivery of multimedia information. ...
Streaming media is just-in-time delivery of multimedia information. ...
Email advertising Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam. Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. ...
E-mail spam, also known as bulk e-mail or junk e-mail is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. ...
Affiliate Marketing -
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network or CPA network, such as Performics, Hydra Network, Motive Interactive, Commission Junction/BeFree, LinkShare, Primeq, Consorte Media or Azoogle. Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ...
Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ...
An affiliate is an entity with a relationship with a peer or a larger entity. ...
This article or section is in need of attention from an expert on the subject. ...
Hydra Network is a performance-based, online advertising network exclusively specializing in CPA (cost-per-acquisition or cost-per-action). ...
Commission Junction is an online advertising company owned by ValueClick. ...
This article or section is in need of attention from an expert on the subject. ...
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income. Amazon. ...
Contextual advertising Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website. Ad networks serve advertising on your website and share advertiser revenue for qualified clicks each time your site visitors clicks on ads. ...
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website. // A hyperlink, is a reference or navigation element in a document to another section of the same document or to another document that may be on a (different) website. ...
Ads and malware There is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar ballbag . Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs. A large number of toolbars, some added by spyware, overwhelm an Internet Explorer session. ...
This article is about advertising-supported software. ...
In the context of computing and software, a Trojan horse, or simply trojan, is a piece of software which appears to perform a certain action but in fact performs another such as a computer virus. ...
Ad Server Market structure Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey. Attributor is a web service that allows publishers to capture value with their content no matter where it appears on the Web. ...
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains. This article is about the corporation. ...
For the computer term, see double-click. ...
Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...
For other uses, see MSN (disambiguation). ...
For other uses, see AOL (disambiguation). ...
AdBrite, Inc. ...
See also - Industry calculations:
- Web advertising:
- E-mail advertising:
- e-mail spam
- opt-in e-mail advertising
- spamming
- Search Engines
- Mobile Advertising
Click Through Rate or CTR is way of measuring the success of an online advertising campaign. ...
Cost Per Action or CPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...
Effective Cost Per Action or eCPA (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...
Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ...
Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ...
It has been suggested that this article or section be merged with Cost Per Impression . ...
Cost per thousand or cost per mille (abbreviated as CPT or, more commonly, CPM) is used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. ...
Effective Cost Per Mille or eCPM (as it is often initialized to) is a phrase often used in online advertising and online marketing circles. ...
Ad filtering or ad blocking is a service which removes or alters advertising content in a webpage. ...
Ad networks serve advertising on your website and share advertiser revenue for qualified clicks each time your site visitors clicks on ads. ...
How it works In its simplest form article marketing is a form of advertising where a business owner writes short articles related to their field of business and makes them freely available for distribution and publication to their marketplace. ...
Illustration of the concept of affiliate marketing Affiliate marketing is a web-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliates marketing efforts. ...
It has been suggested that this article or section be merged into Ad serving. ...
Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in...
Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ...
Dozens of pop-up ads covering a desktop. ...
A web banner or banner ad is a form of advertising on the World Wide Web. ...
E-mail spam, also known as bulk e-mail or junk e-mail is a subset of spam that involves sending nearly identical messages to numerous recipients by e-mail. ...
Opt-in e-mail advertising or permission maketing is a method of advertising by electronic mail wherein the recipient of the advertisment has consented to recieve it. ...
This article is about electronic spam. ...
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). ...
A typical search results page Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural (organic or algorithmic) search results for targeted keywords. ...
Mobile Marketing can refer to one of two categories of marketing. ...
This page summarizes the known relative differences between the most popular mobile platform development options for handheld devices such as a PDA or mobile phones. ...
WAP is an open international standard for applications that use wireless communication. ...
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