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Mail-Order Business - MAIL-ORDER BUSINESSES TODAY, CATALOG MARKETING, STARTING A MAIL-ORDER BUSINESS (2963 words) |
 | A mail-order establishment is a business primarily engaged in soliciting sales via various media—often through direct marketing methodologies (catalogs being the best known)—and delivering, by mail, the merchandise that is ordered by customers (either via the mail or the telephone) as a result of those sales efforts. |
| Mail-order businesses originally took orders primarily through the mail, but lower long-distance telephone rates and the advent of toll-free telephone calls (800 numbers) made it more convenient for customers to place orders over the telephone (the mail-in option is still generally offered, however). |
| For many mail order businesses, their internal customer database is one of their most valued commodities. |
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