Organic search is a process where a World Wide Web users finds a web site through unpaid search engine listings, rather than through pay per click advertisements displayed among the search results. Jump to: navigation, search Graphic representation of the World Wide Web around Wikipedia The World Wide Web (WWW, W3, or simply Web) is an information space in which the items of interest, referred to as resources, are identified by global identifiers called Uniform Resource Identifiers (URIs). ... Jump to: navigation, search The success of the Google search engine was mainly due to its powerful PageRank algorithm and its simple, easy-to-use interface. ... Pay per click, or PPC, is an advertising technique used on websites, especially search engines. ...

The field of search engine optimization is concerned with maximizing the visibility of a web site by making it's listings appear more frequently and more prominently in the organic search results. Some businesses have based their strategy upon the successful insertion of their web site listings into the organic search results for popular keywords through the practice of search optimization. Jump to: navigation, search Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. ... In computer science, a keyword is an identifier which indicates a specific command. ...