Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom. // Events and trends The 1930s were spent struggling for a solution to the global depression. ... A pack of ready-to-drink Ovaltine Ovaltine (registered trademark of Novartis Nutrition Corporation) is a brand of milk flavoring product made with sugar, malt extract, cocoa, and whey, by Wander AG, a subsidiary of Novartis Consumer Goods. ...
The club, founded in 1935, had its own radio show on Radio Luxembourg, sponsored by the manufacturer. It achieved 5 million members in 1939. This was a time when few people had televisions, and radio was all-important as a medium, and had huge audiences. The show was broadcast on Sunday evenings between 5.30pm and 6pm and became well known for its theme song "We are the Ovaltineys". 1935 was a common year starting on Tuesday (link will take you to calendar). ... Radio Luxembourg (1933-1992) was an important forerunner of pirate radio and modern commercial radio in Europe. ...
Members of the club received a membership badge and book and the chance to take part in competitions and other activities. There was a weekly comic too. In the late 1960s the Ovaltineys club was relaunched aimed at modern children and, in addition to their badge, members received a record with instrumental songs performed in a "pop" style. The Presidents of the new club were Morecambe and Wise who were already a British favourite. The 1960s, or The Sexy Sixties, in its most obvious sense refers to the decade between 1960 and 1969, but the expression has taken on a wider meaning over the past twenty years. ... Morecambe and Wise Morecambe and Wise were a famous British comic double act comprising Eric Morecambe and Ernie Wise. ...
In 1975 the song "We are the Ovaltineys" came back to a new audience when it was used by Ovaltine in a TV advertisement and released as a single record. 1975 was a common year starting on Wednesday (the link is to a full 1975 calendar). ...
Ovaltineys or League of Ovaltineys was a children's club developed in the 1930s to promote the sale of Ovaltine brand drink in the United Kingdom.
In the late 1960s the Ovaltineys' Club was relaunched and aimed at modern children and, in addition to their badge, members received a record with instrumental songs performed in a "pop" style.
In 1975 the song We Are The Ovaltineys came back to a new audience when it was used by Ovaltine in a TV advertisement and released as a single record.
Future journalist and Beatles' Press Officer Derek Taylor once recalled going as a teenager for a job at a research establishment during the war and being asked by a peer of the realm whether he belonged to any posh clubs.
"Yes," Taylor replied, "the Ovaltineys." He got the job.
[The League of Ovaltineys was in fact a real club which, like Ovaltine itself, "stood (and stands) for the innocence, comfort, wholesomeness and safety of English childhood..."]
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